Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
ya kis ki hadiis lay kai ahyai hi. lanaat laanaat laanat ho Fatima a.s kay qatilu pai. maavya pai lanaat. yazeed par lanat aur ius ka chanay waloo pai lanat
Because there is om and moon star sign in a flag. People like viren kotian. Wont comment.
No real Muslim will hurt himself or hate others.......this is act of terror and cowardness
This practice is non-islamic and started by enemies of Islam.
THEY DEFINITELY DON'T REPRESENT ISLAM.
WE THANK ALLAH FOR GUIDING US TO HIS STRAIGHT PATH.
MAY ALLAH GUIDE THEM TO. AMEEN YA RABBAL ALAMEEN..
Really a pathetic. Uncultured way of behavior. No one can advice them. This is not ISLAM. None of the religion is having this type of act. I feel sorry about innocent children participating this type of worship. May Allah (swt) guide them in true path.
PEOPLE OF HELL.
Allah Ke Momin Bando, ye hamara farz hai ke hamain inko is jahalat se bahar nikale. Aaj ke tatrik me Islam ko hamse hi katra Hai. Jitna ho sakte utna Dawah ki kaam karo, Baki sab Allah pe chod do.
Aur media ko Asli Islam ki Robaro Karvao, take e propoganda nahi kare.
People are shedding the blood and the women are taking photos of the same. Really pathetic. What happened to their intellect? The non-Muslims thinks that this is part of Islam, and if this is the way people does, then they never want to come closer to Islam.
It is unislamic....and shirk.....very bad people
Really stupid. Is there any leader among them who can teach them about this evil practices? Why only martyrdom of grandsons of Prophet (pbuh), why not martyrdom of so many sahabas (p.b.u.t)???
Of course we have to mourn on the death of sahabas (p.b.u.t) but not this way, neither the sahabas (p.b.u.t) never did this way when their compatriot passed away, neither Prophet (p.bu.h) advised to do this way. Then where did these people get the idea of observing martyrdom in this way that we cannot find in the teachings of Islam? Obviously from other religions, may be from Judaism? Really shiaism is a black dot on the face of Islam.
Shaheedon ke naam pe Maatam Nahi manaya jatha hai ye sarasar galath hai
these are black dot on Isalm. Utterly Nonsense.
Prophet Muhammad pbuh said to fast on these days. it is better in the sight of ALLAH. and he never mentioned to harm ourselves as the shia do now a days.
Those do worship as per their desires and not keeping the word of Prophet Muhammad pbuh are a deviant sect.
Muslims believe in all prophets including Moses pbuh...
This day is the day when Moses defeated the mightiest army of his time with the miracle of ALLAH. the parting of the sea.
It is the better for a true muslims to FAST rather than following their own desire in worshiping the man made rituals.
Utter Nonsense!!
One piece of Advice, donate your BLOOD to the Blood Bank on this day instead of spilling it on the road, at least you could save a life or two, which make more sense.
Cheers!!!
Masjid ya Mandir!!!????
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