Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
If you study Hinduism in deep you will get mad. Like
1.Brahma got married to his daughter
2.Draupadi had affair with Karna.
3.Shiva chopped one head of Brahma
4.Shiva used to take ladies avatar for fun.
5.Ayyappa is the son of shiva & Vishnu.
6.Hanuman got married to crocodile.
7.Shiva failure to recognise his son ganapathy.
In reality following hinduism is like worshipping everything. Creator and his creations.
If you go for study, you will come to know that its an imaginary story not real like cartoons.
Ram is based on kaalpanic story of Valmiki(Thief)
In Sri Lanka there is no evidence of Rama. Its only available in Nagpur.
Good comedy serial the new tele serial mungere lal key haseen sapnee India never sleeps with all such comic episodes.
Dis guy is begging to change the religion hahaha....i dont understand y all saffron groups are so worried abt Muslim.
o barking dogs go to china and pak boarders area save our country...
ONLY Hindus converting to Islam. They know that Islam
IS TRUE religion.
No educated Muslim will Convert to Hinduism. Its impossible.
So stop dreaming. Look vhp's family members might converted to Islam.
Look at ur own house first.
Ondu Manga ninthu yeno bagulatthe adanna kelalu saviraru Mangagalu Kulithive.Yentha Vipariyaasa kanri.
What a Joke sir ji.
We dont want to be with you people in Jahannam.You people carry on.We are happy as a Muslim.
Such a huge majority of population....don't know why they are afraid of minorities....
So now on everyone go and live in jungle....
Where to find ravana....
Should ignore wife and kids in jungle....and can't recognize own kids?..
Really difficult task ....
And what about other gods..... forget them....come on
Rama couldnt save his own wife sita. How can he save u
Barking dog first you try to secure by yourself & your leaders those who are depend under government security.... Muslims dont need protection from you, Alhamdulillah we have one god Allah to protect us...
People like you are 2% in this country barking to spoil the peace & harmony between society.
Do not try to check patience of your own community peace lovers of society... Soon time will come where your bajarangis will start searching to enter space like rats... ha ha ha...
those hindu community k liye kalank hai.... True Hindu tho o hai jo peace lover hai....
@ Senior Vishwa Hindu Parishad Leader... who are you to protect others? You Cannot protect Yourself unless Allah wills... You are the black sheep of Hindu Dharma Coz your thoughts itself indicates that you are an atheist. You don't belong to any religion,
I wonder who will protect you fromAllah if you did not repent and accept Muhammad (peace be upon him) as your prophet
A 'Jain' asking 'Muslims' to convert to 'Hinduism'. Excellent example for communal harmony in feku (i dont mind if you read 'e' as 'a') age.
when Mr Jain converted to Hinduism ? just ignore his lose talk
To know how God created all that exists....
The Non Muslims should read THE QURAN... U will come to understand who is following what.. (U can try thequranproject online)
And to follow Prophets of God ... It needs God's blessing...
Some hate mongers are missing and they even cannot identify whats good and whats bad to the society.
To honest people on EARTH... Just ask once \oh the one who put Soul in me ... GUIDE me...\"
U will surely SEE the real colors of LIFE of who is with whom, if your INTENTION is right... TRY IT.."
Prophet Adam (peace be upon him). Was the first human being came to the earth. So by all means all are in this world should be Muslims. So now if all Hindus revert to Islam we will give you security to eat beef.
Mr. Beans & Mr. Badane of our Mangalore. Please be aware that most of good hindus are not following these goons. Jobless chaddis..oh sorry panties. They could able to gather only this much crowd. Beary nakulna madmed ned dhla jaasti jana barpundu maarre.
mental manja, now the statement clearly says if muslims dont shun islam then they are under threat ?
i cant stop laughing hahahahaha, we dont need the protection of chaddis.
OUR PM has joined with paksitan, will you boycott our PM .
Bloody hypocrites.
This Bullshit has nothing to do... Spreading venom in the society.. and useless govt continuing their silence towards these Sangah Parivaar, Why the Govt can't ban the anti social elements..
Islam is such a golden religion, don't you ever think that in your dreams....
India Ninna Ammena astiya?? Dirty people with dirty culture.
Shia Sunni ok! Dalit, Jain, Brahmins yaake? Y this Kolaveri D thaatha?
Quote\ Jain went on to claim........if they want to remain in India\"
unquote
May be Jain needs treatment in Mental Hospital as he says the above sentence to Hindu brothers & sisters which is impossible and he is fully aware of it.
then why barking ...... ?"
Add new comment