Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
@boppanna
At least our prophet married and kept her as a wife........dint leave her in forest after doubting the birth of own wife like the character RAma did in Ramayana after bringing sita from ravana Lanka..... a god doubting own wife....come on..
it is CD Team responsibility to track his record, details and handover to authorised people.
he don't have that much dare to sit at KSA and bark. May be jobless and gossiping with ladies. May be sitting somewhere in slum area and kept family away..
CD Team, please we hereby request you to handover this comments of bopanna and track his comments through which website/location he used and handover to authorised people for further action.
thanks u
@Bopanna KSA
By giving that statement. Don't think u will get away from KSA Govt.
Ur each and every statement might be monitoring. So be careful. rest of ur life might be in jail.
@boppanna
If KSA Comes to know and track u. Then u will be in trouble. They might hang u.
So be careful. Before commenting read the history. U will cry in tears.
Can't allow Muslim woman to suffer...... but can allow rapes ...murders ..and attack on Muslim women in communal violence...specially in Gujarat. And other women of India suffering from liquor drunk husband's and murders...... can allow tobacco products killing their husbands from cancer......can you ban this if you have guts...? Nuts will come in mouth
bopanna
don't take any messengers of Allah's name to insult..you may face disaster soon so be careful and think about your family..
If you want to know about reason why PROPHET MUHAMMED SALLAHU ALAIHIWA SALLAM married HAZRAT AYESHA RADIYALLAHU ANHA, study the history, reason etc. if not send me your email details will share the link so that you can go through it to get better treatment. Also study about his all marriages and realise what you uttered..
your LORD KRISHNA, why he married countless women? have you gone through it? their ages and reasons? leave it ..just look back the profile of your forefathers and study which is more than enough for you to understand and get proper right knowledge..
Just read news about Mohammad Aslam who is a follower of religion of peace .....
Showing his \mardaangi\""
# 25 Bopanna
Bopaana 100% sure you are not born Halal, any way you are the resident of Hell, Like Abu Jahal, Wait for your miss deed speaking ill about Our Holy Prophet Saws, Now Allah will Decree his punishment !
Sooner or Later !
You jokers are complaining about Modi ? Let's start talking about your \Prophet\" - what age was he when he married Aisha ?
He was 53 and Aisha was 6 ! What do you call that behavior ?
Do Kaudi ka Dimaag naheen hai aur sikhane chale aye ..."
Wish he would have realised when he released Babu Bajrangi from jail (who slit wombs of women and killed women & Feotus)
U ruined ur wife's life and career by not giving talaq in young days. And never stayed with her.
Feels sorry for ur wife.
PM Modi is concerned about muslim women..he is not concerned about his own wife...He killed more than 3000 muslims. He is simply implementing RSS agenda...we are now in end times. there will be a big disaster in the world. nobody might have seen and heard that kind of man made disaster...may allah protect our emaan....Ameen.
Super basavaraj ...entha comment ...superb kanree....yelli rikacha and faizal bhai message illa ...mostly burqa hudukta irbeku Mangalore rally nalli participate madlikke .. Yesterday a Hindu gal was brutally raped for more than 20 days in shimoga ...all are perfect manual followers. Haha ....in that many were madrasa students who perfected Quran and ejected for 50 days ... This shows how this third rated jihadis treat women ....yelree faizhal Bhai banreee Johnny walker haakistini banree. ...
What a drama PM! You could have got job in movies! ANSWER US ABOUT KASHMIR! His party along with media is deviating the current heated crisis of kashmir because you dont have a SOLUTION! WE MUSLIM WOMEN ARE VERY SAFE BECAUSE OF THE RIGHTS OUR RELIGION HAS GIVEN US & he needn't show us any pity..if he really want to help us..WE ARE ACTUALLY struggling for RIGHTS TO WEAR HIJAB..ALLOW US!
Modi is the perfect follower of Rama. He threw his wife into fire, she came unhurt, he drove her to the forest, she bore two children, he tried to kill her children, he lost the fight, finally he forced his wife to commit suicide. Modi driven his wife out as she was not beautiful, he neither divorced nor accepted her as his wife - a Trishanku Naraka (hell life in this world) a gift for his wife. what we can expect from a person who cant be a MAN to his wife. Old man's crocodile tears and monkey joke! Laugh loudly!!
Narendra Modi,
Yes Muslim's are well aware of Jews n their policy. And their interaction behind Muslims. Even Jews know very well they cannot come over Islam . You rss just now started hold Jews tail n starred to call jew community as your father. Remember you even don't know how they will remove u all from the universe. So it is better to follow Jews training n not to play with Islam religion.
Jai Hind!
Narendra Mode,
Yes Muslim's are well aware of Jews n their policy. And their intration behind Muslims. Even Jews know very well they cannot come over Islam . You rss just now started hold Jews tail n starred to call jew community as your father. Remembe you even don't know how they will remove u all from the universe. So it is better to follow Jews training n not to play with Islam religion.
Jai Hind!
Dis guy has no ability of looking after his own wife and protecting her. Now duniya badalne chala g...du
Any comments on ua own Wife???
Dear Modiji
When you was the CM of Gujarath how many lives of muslim women you have destroyed in the riots
Dear Modi Ji.
Kindly take a decision about your own one and only Wife Jashoda ben. Please humble request.
When our honorable PM was the CM of Gujarat hundreds of mothers,sisters and teenage girls raped and tortured publicly. That time he did't show any respect and justice to the victim of Muslim women's and culprits are not punished. Now he is acting crocodile tears in the name of protection and justice to Muslim Women. He is fooling the Muslim community.
@ #9 Basavaraja is very Familiar with CAT WALK.
Yesterday there was a rally in UP ...nearly 75% participants were women ...but it was not the case. . Madrasa students and mullahs took their wives burkha and participated in rally ..by looking at their cat walk we could make out
Really interesting. Jashodhaben's life also is ruined by triple RTI talaq.
Sirji, pehle hamara problem solve karo. Baadme beary yonka peeche jao. Come on yaar...Mardangi dikhao...
Where were u mr modi when Muslim pregnant women's were being killed during anti Muslim genocide in gujarath 2002 by ur bjp and bajrang dal activists?
What about joshadabein. Both are One And the same.
Now ur worried. Where were u when Muslim girls where murdered during Gujarati riots.
First look at your wife.
you ruined your wife.
Real Muslims never ruin their women.
first u think about your wife, other women will be fine.
Thanks coastaldigest for remembering his life's love story.
first think about your wife she wasted her precious time of her life. then think about other women's.
Modi loves selfie......he has his wife in Gujrath....he even did not give single talak her....ignoring her.....
Muslims wont agree about his formula....he has to listen to all ulemas.....they will give him a best suggestion.....
Modi is ignorant about Islamic way of life.....
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