Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Ms Shetty,
Question is not about the cancellation of his entry , our question is ADKS being in muslim country how could they even think of inviting such a hate monger and how they even call him a orator and nationalist. such people are termed as hate momgers.
If you dont Understand see the Comment #7Mohammad Abudhabi.
Why Kannada Sanga don't take Quick Action.
Vidya Shetty, could you please explain the ground reality....
As we all aware this is a first try from rss agent to know the impact. Last month they tried in a different way by inviting local ruled family for Hindu Religious function and the chief guest shown his respect and honour to all the gathering and to Hindu religious leader. We all know and understood, it is the humanity and respect to other religions who are residing in their country. But few acting committee members of this function are from rss communal group with their crooked mind and bad intention to create problems in between NRI community.
What qualified peace loving NRI citizens are in UAE for their better prospect and future are well aware of rss communal group and their intention - which NRI 's never allow to succeed. If it is backing by any tycoon or what ever else.
Jai Hind!
thanks Kannada sanga.. for not allowing sulibele.. plz don't make this kind of decision next time because here we all Indians are together.. don't destroy it
Ms.Shetty
It is not hatred, it is just the sheer frustration that is spilled out against the incident. He was very adamant & aloof in the beginning despite our
Kind requests & reminders. It has taken so much effort, energy and trauma to make him change his decision on so called \great orator & Nationalist\""
I really dont understand why these hate commenters are still behind the organisers when they have cancelled Chakravarty Sulibele's visit . I think those who are posting comments neither reading the article nor trying to understand the ground reality.
Those who tried to glorify Sulibele should apologize. In its invitation Kannada sangha portrayed Sulibele as Nationalist Thinker and great orator.
Dear Sarvotham Shetty,
When you know that Sulibele speaks Provocative speech than why even you thought to invite him. you just tried to promote him and Secular minded stopped it.
i'm sure again next year you will invite some other Sangh pariwar leader. this will continue same way if your role models are sanghpariwar scholars.
Sangha Dropped Sulibele from Function. But this action is not clearing our doubts. Need to closely monitor their all activities in UAE and India. Because, how they invited a communal hatemonger to UAE..?? Question is still remaining.. should informed to concerned authority.
It is a known fact that Mr Sarvottam Shetty has friendship with Sangh Parivar leaders. I feel there was Sangha's communal motive behind Soolibele's invitation. But he forgot the fact that he is in a Muslim country. He wouldn't have cancelled Soolibele's speech, had it been in India.
Rajyotsava Award for what ?? What good things he has done to karnataka? Except spreading hatred speeches he has done zero good things. His mind is communal. I appreciate the decision of kannada sangh for not inviting this anti social element.
Great Humiliation and tight slap on the face of Sulibele.
it is not the good will prevailed to Sarvothama,only pressure from all quarters of society forced him to take this decision . He learnt a good lesson. My request to him is -please treat all kannadigas equally with respect, irrespective of their caste,creed or religion.
Still i thank him for the decision taken.
Good, it shows the unity of Kannadigas...
Surprise is how they thought of inviting him despite he is well known for his attitude and quality. This means for kannada sanga he is a noble person.
Dubai janeka sapna adhoora rehgaya.. Naren Khan.. pelase apply visa to singapore to sulibele
We appriciate the step had taken by the organizers.... we are not against hindus we are against communal minded people who divide us in the name of religion for their own benifits... there are many able hindu personalities who has done good job to society call them as chief guest we are more than happy.... dont call such type of communal minded criminals to such a great event.... who will spoil the taste of the event
All Kannadigas requested Sarvothama Shetty to Stop Komuvadi Sulibele.. even
After that Sarvothama Shetty Published The Invitation
That's why all Kannadigas were Disappointed by Sarvothama Shetty.
Finally Good Decision By Kannada Sanga and Sarvothama Shetty.
Bold decision ...............................
as said by some Hindutwa Bhakths .....Indian Cows are only Go matha ....so when Sulibele come outside then his Air will go out
Dear Office bearers of ADKS, “I wholeheartedly appreciate your team for positively responding to the secular Kannadigas request of stopping Sulibele. It is a great gesture.
“By stopping provocative communal Sulibele, the ADKS has upheld the unity of all Kannadigas in UAE.
In future also when you select the speaker kindly review their back ground in order to avoid such embarrassment.
Why these organisations are not calling and fund Mr. Hajabba who is recognised by world? Why these organisations calls Sulibele, Kateel, Shenava and other Muslim haters for events?
Why don't they call Kanhaiya kumar? Why don't they call Odissa man who carried his wife's dead body for miles?
Sarvotham Shetty sir, you proved to be SARVOTHAM in ALL respect and saved the Kannada Sangha Abu Dhabi. Strong lesson to hatemongers and anti-social elements who earns their bread by dividing people on communal lines. B.R. Shetty sir - Please maintain distance from these elements - the love and respect you earned from all sections of Indians should not be allowed to be destroyed by few anti-humans. Long Live Kannada Sangha Abu Dhabi!!!
very good decission by Sangha... Person like Sulibele should not be allowed to enter for secular people's programme who loves peace & harmony among different community... Soolibele is worst person who think about divide & rule by giving hatred speeches against muslims & christians....
There are so many good thinkers in our state who are more eligible for guests... Soolibele is not even fit as a spectator.... Personally i appreciate decision of Sangha for cancelling his arrival....
All the best Sangha & office bearers & NRI ..
\Be United against peace breakers & hatred mongers\""
Thanks Kannada Sanga and Specilaly Sarothama Shetty for Right Decision -But Delay.
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