Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Dear sir, when is the next honey cultivation exhibition in Kadri Park, Mangalore. Kindly let me know, bcos I am very much interested in this subject. I missed the March 10th exhibition this year.
Thanks & kind regards,
VIJAY SHRIYAN.
I appreciate SURESH for highliting the positive of honey in Rigveda.. But I would also like SURESH to identify and research on what RIGVEDA says about oneness of GOD. instead of worshiping created thing and falling in DARKNESS unaware of the consequences on LIFE>
Please read the below and ponder which QURAN also speaks about ONENESS of God & Muslims stick to this one God concept which is also mentioned in Vedas..
Rig veda also says
Ma cid anyad vi sansata sakhayo ma rishanyata..
O friends, do not WORSHIP anybody but him, the Divine one, Praise Him alone. (Rigveda 8:1:1) 10
Devasya samituk parishtutih
Verily, Great is the glory of the divine creator\ (Rigveda 5:1:81)11...
Na tasya pratima asti - There is no image of Him (Yajurveda 32:3)5..
Shudhama poapvidham - He is bodyless and PURE (YV 40:8)6..
Andhatama pravishanti ye asambhuti muapaste - They enter DARKNESS, those who worship the natural elements. \"They sink deeper in DARKNESS, those who WORSHIP Sambhuti - (YV 40:9)7..
If U know who is this ONE god, U will surely stay away from worshiping the man made idols and Deceivers who cheat people in the name of GOD ."
In Rigveda, 1000-1500 BC, we find 1:90:6-8, prayer to sun:
Let every wind that blows drop honey, Let the rivers and streams recreate honey,let all our medicines turn honey,let dawn and evening be full of honey.let dark particles be converted into honey. So do other texts such as Atharva veda which speaks in length about bee.
In Ayurveda there are 8 different types of honey.
1) Makshikam- used in treatment of eye disease, hepatitis, piles,asthama, cough and tuberculosis.
2)Brhamaram - used in treatment when blood is vomitted.
3) Kshoudram - used in treatment of diabetes.
4)Pautikam - used in treatment of diabetes and urinary infections.
5)chathram - used in treatment of worm infestation,when blood is vomitted and diabetes.
6) Aardhyam - Effective for eye disease, cough and aneamia
7) Ouddalakam - Increases taste and swarasudhi, in treatment of leprosy & poisoning cases.
8) Daalam - it increases digestion and helps in treatment of cough,vomitting and diabetes.
Prophet Muhammad pbuh said:
Honey is the remedy for every ILLNESS
The QURAN is a remedy for all ILLNESS of the MIND.
Therefore I recommend to YOU both remedies
THE QURAN & HONEY.
When we ponder & research on it, We will get it right in this age of technology and can be proved scientifically... and those who researched it have proved that QURAN is the word of ALLAH (the only TRUE GOD who is worthy of WORSHIP).
Quran mentions about BEE.. There is a chapter named after it.
ALLAH, the all knowing says\And your Lord inspired to the BEE, \"Take for yourself and the mountains, houses, and among the trees and (in) that which they Construct. Then EAT from all the fruits and follow the ways of your Lord laid down (for you). There emerges from their BELLIES a DRINK, Varying in colors, in which there is HEALING for PEOPLE. Indeed in that is a SIGN for a PEOPLE who thinks. (Ponder on God's creation)
Surah An Nahl(The BEE) ayath 68-69.
Thinkers should ponder on the ayats of the QURAN which guides the mankind... & it is the best blessing and a guidance to clear all doubts about our life in this world. Take a look at the QURAN (quranproject org)"
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