Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Sandy. you really have sandy mind. PFI is not banned anywhere. you lie as you have no ground to blame PFI and no right to blame. As RSS links to terror already revealed by national media and NIA . just ask your RSS to shift to Pakistan or nepal, As they dont even hoist national flag
i dont think this ibrahim is ibrahim, i think he is not a muslim and uses false name and internet knowledge to give stupid comments and force us to reply to him..
why are you saying baseless things, Its not banned anywhere. Don’t just say the things which come into your mind without understanding them properly. Your message is foolish, ignorant and a comment without any responsibilities
@ sheikh ibrahim,
well said sir, I am sure your qualified and understand the Quran very well.
But atleast they are doing there part -what you are doing. If you have mashallah this concern then work for the cause - teach them quran and do something about it insted of just complaining.
Now please don’t give excuse that you cant ?
Because you haven’t tried.
in 1 hour a week , will also make a difference,
If you can’t then please try and hire an imam for 1 hour a week.
If you can’t even do that then donate 100 rupees a week to help that cause and help them learn Quran.
If 100 rs is to much then try 10 rs. if every one will do something insted of complaining the world will definately be better place.
Insha’Allah
Do you have any proof for your blabbering, or its just coming out forged by your hatred for the community?
As per Israel – it is believed to be anti-Islamic by many, some people support Israel just for its alleged agenda.
But to your allegation of SDPI backing “jihad against kafirs” if your definition of jihad is just like ISIS/RSS -then you are legally obliged to provide proof for your allegation and put the culprits behind bar, serving our great nation. If not then this is just a defamation.
@yogesh , so you haven’t heard about saffron terrorist?
all RSS people are where and will remain Hindus!!. Further many people wear the mask of Muslims but very few are Muslims. Also the leaders name of IS is said to be Simon Elliot. In military standard false flag operation were common by Israeli before , This is just an advance tactic, A
lso if what SDPI is saying in this particular matter is right shouldn’t you say it to be right. D
isagree with them or any one where they are wrong, But not when they are right.
@ unknown( coward/hypocrate) using false identity.
By your logic
I don’t believe this but its just to answer the retard who drew the conclusion
Nathuttam godse = killer of the father of our great nation
Hence, godse = enemy of India
godse = hindu
Hence proved
Hindu = enemy of India ?
Further,
All religion / country have there black sheeps and terrorist.
If you are sensible you can not generalise or sterocast people.
haha biggest joke , 400++ isis sympathisers are having PFI background :) double game dont work . In one side telling isis is israel and anti islam and in other side openly backing jihad against kafirs .
Please watch an interview which was done in 1990 youtube "
ISIS=Israeli Secret Intelligence Service"
In an excerpt from a 1990 C-SPAN interview with Brian Lamb, Dan Raviv and Yossi Melman, authors of the book Every Spy a Prince: The Complete History of Israel’s Intelligence Community, describe how the Israeli Prime Minister’s Office officially refers to its subordinate organization “the Mossad”
HEY cANDY, Tell me which state banned PFI?
Comman can understand it is a propaganda against org. Why PFI should ban for it's uncompromising stand against Fascism? Against Rss terror activities in India?Moth piece of RSs media failed to present a Proper evidence against PFI why?
Many states banned PFI because of their link with terrorists
Rubbish. Total rubbish. Ban PFI
Many of the PFI workers dont know the real meaning of Islam and they didn't read Quran fully or properly
PFI said the truth but these people dont have any right to blame them. Because these people only number one trouble makers.
ISIS=Muslims
PFI+SDPI=Muslims
Hence ISIS=PFI+SDPI ie Muslims
But all IS terrorists are/were Muslims only.
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