Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.
While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.
Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.
A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others.
The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign.
Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city.
The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.
The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.
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Comments
At least India woman follows aschame tradition In Karnataka women having a greatest tradition but,
Miss Shobakka doubted as a Kannidiga as well Southcararian!!!!!! at least get marry Akka leave people alone telling, barking lies and heating up kannidigas now it will not digest, yes boneless tounge God created remember one or other day people who evr claps for your tounge see what happens.
Indian tradition "Marriage should be done in certain age specially for woman" if not we know how to call remember!!!!!!
Does people select this waste Shoba only for lying and spitting venum of hate. Its shame that people elected such a lady who is a agent of sangh parivar and taking care of creating disturbance and riot in coastal karnataka. Coastal karnataka is not a hub for jihadis as no jihadi is there but hub for sanghi terrorists who are financed by nagpur based terror group and supported by people like kalla bhatta. She should be deprived of her seat and HC should strip her of this position as she is not representing people but representing sangh parivar goondas. She is the main person behind riots and property loss in uttar Kannada dist. HC should order for confiscating her property worth crores of rupees int he form of estates/ bungalows/ shopping arcades etc etc. and distribute among the poeple who lost their homes + businesses.
What about the murders and communal clashes off her rss.Why there is no value for the victims.Being a peoples represantative why she us always talking about rss I/o Indians. Elected member must concentrate on ournation Indias unity. She iplaying political game by the name of religion. From where she got such huge amount to bit benami propetry coffee estate etc. Last week she asking gun today different demand n tomorrow we expect some thing different only to split the society. At our coastall area these communal deshould drohi groopus want communal clash before state essembly election for sake of vote bank.
Trust qualified peace loving patriot statell people give a right reply with a tight slap on these communal mind politicians.
Jai HIND!
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