Meet Dr Priyanka PV who teaches management subjects artfully

Aysha Tanisha & Sabika Lobo
November 3, 2017

"Relentlessly chase your dreams. Think out of the box. Work in a way that success follows you through your actions. Work hard. Work silent."

Wording and trotting along these lines is Prof. Dr Priyanka P.V, who went on to become an icon in the area of teaching. Being a passionate educationist, professor, mentor and a guide, she set a mission to impart education to MBA students. In fact, it was her teaching technique that became the talk of the town. She revolutionized teaching the day she brought 'Candy Crush' and 'Temple Run' to the forefront in relation to management subjects.

What can be a better tool to teach the 21st century students other than the Smartphone? She has smartly converted this weakness of the impressionable minds into her weapon. This is her way of triggering her students’ creativity. Currently she is the Director of Philip Kotler Center for Advanced Marketing, UAE. She uses social media as a teaching pedagogy tool. You may find her use YouTube in the class for playing the number 'Jhoota Hai Japani', just to find out later that it was her way of teaching globalization. Her capability of delivering lectures with innovation and a pinch of love is what makes it effective. In fact, it’s the simple, easy to understand, remember and utilize approach that brings out the best in students.

Passion, commitment, dedication and hard work is descriptive of Prof. Dr Priyanka P.V . She has set her soul into shaping students irrespective of their diverse background. She is all ears to her students.

She has a weightage of 30 research papers to date in leading institutions both in India and abroad to her credibility. She is a reviewer and editorial board member for leading journals across the globe. She has authorized a book titled 'Social Media And Marketing  Strategy In The Indian Retail Industry.' Books on Social Media Marketing for Business Expert Press and Product and Brand Management for Pearson Publishers are her works in progress.

She draws her ideologies from author Robin Sharma on success, life and ambition which she profusely shares with her students.  She also keeps social service very close to her heart. She is sponsoring two children for education to World Vision India. She does fund raising activities for an orphanage which has specially challenged students.

Awards

Dr Priyanka has been recognized with many awards for her outstanding contribution to the field of education and research. She has received 8 awards so far. A few awards include Jain University-Distinguished Alunmni Award-2017, AIMS-Outstanding Young Woman Management Teacher Award,  Outstanding Contribution For Education Excellence in Karnataka, Prime Time Media, New Delhi, 2016, Oustanding Academic Scholar, Alliance University Alumini Association, 2015 Indian Achievers Award in the field of Education and Research, New Delhi – 2014 Global Achievers Awards for Excellence in Education, Dubai - 2014 Pride of India Award In Education, Bangalore, 2014 MTC Global Award of Excellence in Innovative Teaching Pedagogy, Bangalore- September,2014 Young Educator and Researcher Award, Coimbatore - September, 2014.

Comments

Nirupama Aiyer
 - 
Thursday, 8 Mar 2018

Priyanka mam, my mentor, my support system, my lifeline. Today whatever I am is because of her. I am Nirupama, Priyanka mam's student. She has achieved so much and I feel proud to say I am her student. I love you mam. Miss you so much.  To the team of coastal digest, you should write more articles on Priyanka Mam for she has used innovative teaching and done a lot in the field of education. 

 

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Business Desk
June 2,2020

The covid-19 lockdown has thrown wedding plans in disarray in coastal Karnataka like all other activities involving a crowd of people. While many people chose to postpone the scheduled and about to be scheduled weddings, some are going ahead with scheduled plans and holding weddings with no more than 50 guests as per the guidelines issued by the government of Karnataka. 

The government may relax the norms and allow participation of more guests in the future. However, holding wedding ceremonies will be a new challenge when people are returning to a ‘new normalcy.’ Compared to the traditional wedding ceremonies of the region, marriages in the time of Covid-19 are expected to be smaller as the organizers have to adhere to the safety protocol and safe distancing norms. Given this situation, to limit risks and ensure safety, families now will have to consider wedding planners to help them celebrate their weddings.

“The postponed weddings will take place in the coming days as the lockdown is being relaxed in a phased manner. However, it won’t be like our traditional weddings. There won’t be 3000 guests.  Government directives will be have followed. We expect change in trend from big fat weddings to a small, close family, picture perfect weddings,” says Sartaj Beary, Managing Partner, Zawaj Weddings and Events.

“Our curetted packages will take care of wedding invitations, outdoor venue, premium catering, bridal make up, mehendi function, photography, videography, décor, thermal scanning systems, hand sanitizers and N 95 masks etc. We hope with our experiences we can offer stress free celebration to the families while we plan everything from scratch as per client requirement,” he assures.

“Ultimately, our society has to adopt an innovative way of marriage. At this point, we can say that any wedding in 2020 will look different as the novel coronavirus has disrupted the weddings everywhere. We know it is a big milestone for families and we at Zawaj are here to assure families that we can help a stress free wedding,” he adds.

New Normal Era Weddings

In the ‘new normal era’, weddings across the world will be totally different from what we used to see before the pandemic. People need to be cautious while attending mass gathering and it is important. Gone are the days of closed AC venues. Outdoor weddings will be the future, where seating are spread out and space between tables, stage, food counters will be maximum as per  safe distancing protocols. 

Wedding planners and caterers will have to ensure systematic safety protocol, safe and responsible operations, preparation of the food, event crew and vendors safe zone, sanitized kitchen, transportations. Even buffet settings will change to include smaller but multiple cuisines, self serving stations, markings on line to maintaining safe distance at the food counters.

More importantly, venue has to be prepared as per the government instructions. Things like disinfection and sanitization, hygiene, ample toilet facilities, hand wash, thermometer scans, masks, sanitizing stations should be taken care of. People from all walks of life will embrace this form of marriage. The services of wedding planners will be most opted in future.

CONTACT:

WASIM : 9972442344

SARTAJ : 9740792344

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Ram Puniyani
April 7,2020

The carnage or to put it more precisely the anti Muslim violence in Delhi (February-March 2020) has shaken us all. Analysts are burning midnight oil yet again to understand the deeper causative factors of the same. 

One of the neglected aspects of analysis of communal violence has been the one related to prevalent factor of Caste in Indian society. Caste is inherent in the scriptures called as Hindu scriptures; caste has been the rigid frame work of Hindu society, which has also penetrated into other religious communities in India.

The deeper connection between Hindu nationalism or Hindutva and caste has been explored somewhat but not too many studies have taken up the relationship between the communal violence and caste in India.

Suraj Yengde (IE, Delhi Pogrom is an attempt to Divert attention from Government’s Failures, March 8, 2020) makes some points on this issue. Yengde points out, “Many are still downplaying the Delhi riot as an affliction of Hindutva or Hindu-Muslim binaries. It is neither. It is not religious but caste tensions that encourage such treacherous acts.”    

He quotes from the Gujarat activist Raju Solanki, “in the 2002 Godhra riots there were 2,945 arrests in Ahmadabad. Of these, 1,577 were Hindus and 1,368 Muslims. Among the Hindus arrested, 797 were OBCs, 747 Dalits, 19 Patels, two Baniyas, and two Brahmins. The upper castes became MLAs, the rest were jailed. Also, it is not an accident that Dalits constitute nearly 22% of the total arrests in India; Adivasis 11%, Muslims 20% and OBCs 31%. More than 55% of under trials also come from the same communities (NCRB 2015).”

While this data is on the dot it must be stated that while caste has lot of role in the emergence of politics of Hindutva, in the resultant violence the primary focus has been religion, here caste plays a role which is secondary in some ways.

To trace the outline of the Hindu nationalism’s prime mover RSS; one can definitely say that its formation and rise is primarily due to the rising caste consciousness and the beginnings of struggles aimed at injustices due to the caste Varna System. While Hindu Mahasabha was already on the scene as parallel and opposite to the Muslim League, these formations initially had only Kings and landlords. Later these formations were joined in by some elite, affluent sections of society.

RSS in particular was a response to the ground level changes resulting in coming up of low caste/average people in social and political space. It was the non-cooperation movement led by Gandhi and then the non Brahman movement in Nagpur-Vidarbha area which disturbed the Brahmanical sections, supported by landlord-kings, to take up the agenda of Hindu nation. The core articulation of Hindutva politics was to present the glorious ancient times, when Manu Smriti’s laws ruled the roost. These were getting a jolt now as the efforts of Joti Rao Phule and later the campaigns of Ambedkar started empowering the downtrodden dalits. This was a serious threat to Brahmanical system.

While this was the core an external threat was to be created to ‘unify’ Hindu society. And here the Muslims, Muslim Kings rule came in as handy. It is this anti Muslim tirade and actions which was the frontage for Hindutva, while the anti dalit-agenda was the real underlying motive. The whole of Shakha (RSS branches) baudhiks (intellectual sessions) were structured around this. The promotion of communal historiography, the hatred for Muslims was the visible part of RSS training, while glorification of past is the fulcrum which in a way is the code language for retaining the hierarchy of caste and also of gender.

Practically also if we see the strengthening of Hindutva began on the issue of a Muslim king destroying the temple of the birth place of Lord Ram, this campaign got its vitriol after the implementation of Mandal Commission in 1990. The anti Muslim Hate and promotion of values of caste and gender hierarchy are synthesized by Hindutva politics. That’s as far as the political agenda of Hindu nationalism goes. As far as communal violence is concerned, it has been an anti Muslim work through and through. All the statistics shows that victims of communal violence are primarily Muslims, around 80% of victims being Muslims. These Muslims do come from all sections of Muslims, more from the poor.

The caste comes into operation in the mechanism of riot production. Hindutva politics, through its extensive network has been working relentlessly among dalits. The recent book by Bhanwar Meghwanshi, “I was a Kar Sevak”, brilliantly describes the mechanism of co-opting dalits into the agenda of sectarian politics. RSS has floated innumerable organizations, like Samajik Samrasta Manch, which work among dalits to promote Brahmanical values and to integrate dalits into the scheme of Hindutva politics. They are made to act as foot soldiers of Hindu nationalist politics. Those who spread hate through indoctrination and propaganda are safe in their cozy houses or offices while the poor dalits are made to soil their hands with the blood of religious minorities.

The face of Gujarat violence, Ashok Mochi, now talks of dalit-Muslim unity. The data compiled by Raju Solanki and quoted by Yengde is the norm in the cases of violence in India. Those who are incited, those who are later charged with violence are not the ones who give donations to RSS or support its various activities. Most of these do come from the sections of indoctrinated youth from downtrodden communities.

Yengde has done a valuable job in drawing our attention to the role of caste in communal violence; the problem with his thesis is the undermining the role of ‘Hate against religious minorities’, which is the base on which the violence is orchestrated. The extent and degree of indoctrination done through shakhas is very powerful and effective. This can gauzed from the experiences of the likes of Bhanwar Meghwanshi, who tells us the difficulties he had to face to come to grips of reality of caste while overcoming the RSS propaganda.

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coastaldigst.com web desk
June 20,2020

New Delhi, Jun 20: As part of measures to check the spread of covid-19, Indian Railways is likely to stop distributing blankets and pillows in trains to AC passengers in coming days and it will make arrangements for sale at stalls on platforms.

The railways already stopped distributing blankets and pillows in 15 pair Special Rajdhani trains and 100 pair of fixed timetabled special trains, which is being operted at present. The system of not distributing blanks and pillows may continue in future once train operations normalise, said the official.

Passengers are encouraged to bring their own blankets and pillows. However same will be made available for purchase at shops so that if passengers want they can buy it, said an official.

The railways also made arrangements to sell sanitisers, masks and gloves at shops. The national transporter also said sale price should not exceed maximum retail price.

As per the Railway Board circular to zonal railways, " Amongst the items which fulfill the needs of travelling public and in keeping with the emphasis for providing safe and hygine travel facilities to passengers, it must be ensured that take away bedrolls kits/items other COVID-19 related protective items such as masks, sanitiser, gloves etc are also made available for sale through multi purpose stalls."

All items should be in good quality and will be sold only at MRP rate, circular said. The railways has also permanently removed curtains inside the AC coaches.

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