Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Narrow minded Mr. Shetty, in gulf countries somany Hindu girls are working under Arabs/Muslims for the sake of money. Why don't you term them condition to work under Hindus in India.
need job in muslim firm in ramdhan time many hindu womens weariing burka and coming to collect zakat money are you bother about tiz know because need money what a joke ramesh shetty
For your kind information most of all muslim firm many hindu relgious girls working and aslo many bachelore hindu girls working in gulf country tiz is allowed ,what you called for tiz love jihad or love jihd in gulf country shame on you uncultred people....
Rakesh Shetty : people like you are called narrow minded..... Grow up.
i dont understand why people like Rakesh Shetty are so much worried about popularity of Islam.
if they can track who is visiting whom in the locality, I wonder why these goons didnt reach sister Bhavani's house, who died at Janavasati Colony in Puttur taluk’s Vidyapur , and not a single saviour of hindu religion came forward to cremate her.
i wish these goons help their own hindu Koraga families living in shambles in Kulshekar.
And hope the police exhibit same proactiveness to stop moral.policing, drug menace, rapes and control law and order in the district.
looks like police dept is only interested in supporting moral.policing and protecting cows
Non-sence statement given by One Mr. Rakesh Shetty. Why that one sided policy? There are many cases of "Kesari Jihad" by the Saffronists in the recent days. Open your narrow-mindedness before you give such statement.
ಶ್ರೀಯುತ ಶೆಟ್ಟಿಯವರೆ,
ಇಸ್ಲಾಂ ಸೃಷ್ಟಿಕರ್ತನ ಧರ್ಮ. ಈ ವಿಶ್ವವನ್ನು ಸೃಷ್ಟಿಸಿದ ಏಕೈಕ ಜಗದೊಡೆಯನನ್ನು ಆರಾಧಿಸುವುದು ಮಾತ್ರವಾಗಿದೆ ಇಸ್ಲಾಂ ಕಲ್ಫಿಸುವುದು. ಅದಲ್ಲದೆ ತಾವೇ ಸ್ವತಃ ನಿರ್ಮಿಸಿದವುಗಳನ್ನು ಪೂಜಿಸುವ ಗತಿಗೇಡು ಮುಸ್ಲಿಮರಿಗಿಲ್ಲ. ಯಾರಾದರೂ ಹಾಗೆ ಮಾಡಿದರೆ (ಶಿರ್ಕ್ ಮಾಡಿದರೆ) ಧಾರ್ಮಿಕವಾಗಿ ಅವರು ಮುಸ್ಲಿಮರೂ ಅಲ್ಲ. ಇನ್ನು ಬಲತ್ಕಾರದಿಂದ, ಹಣದಾಸೆಯಿಂದ ಯಾರನ್ನಾದರೂ ಹಿಡಿದು ಧರ್ಮವನ್ನು ಅವರ ಮೇಲೆ ಹೇರುವ ಗತಿಗೇಡು ಮುಸ್ಲಿಮರು ಮಾಡಿಲ್ಲ, ಮಾಡುವುದೂ ಇಲ್ಲ. ಈ ಧರ್ಮದ ಸುಂದರ ಆಶಯವನ್ನು ಕಂಡು ಆಕರ್ಷಿತರಾಗಿ ಜನರು ಇಸ್ಲಾಮನ್ನು ಸ್ವೀಕರಿಸುತ್ತಾರೆಯೇ ಹೊರತು, ಮುಸ್ಲಿಮರನ್ನು ಕಂಡಲ್ಲ. ಅಲ್ಲಾಹನು ತಾನು ಉದ್ದೇಶಿಸುವವರನ್ನು ಸನ್ಮಾರ್ಗದಲ್ಲಿ ನಡೆಸುತ್ತಾನೆ. ಆದ್ದರಿಂದ ನೀವು ದಯವಿಟ್ಟು ಖುರ್ ಆನನ್ನು ಕಲಿಯಿರಿ.
ಇಸ್ಲಾಂ ಇಹಲೋಕ ಜೀವನ ಮತ್ತು ಮುಸ್ಲಿಮರ ಜನಸಂಖ್ಯೆಗೆ ಯಾವುದೇ ಪ್ರಾಶಸ್ತ್ಯ ನೀಡುವುದಿಲ್ಲ. ಬದಲಾಗಿ ಪಾರತ್ರಿಕ ಜೀವನದ ವಿಜಯವೇ ಅದರ ಉದ್ದೇಶ. ಅಲ್ಲಿ ವಿಜಯಶಾಲಿಯಾಗಬೇಕಾದರೆ ನಮ್ಮೆಲ್ಲರನ್ನು ಸೃಷ್ಟಿಸಿದ ಆ ಅಲ್ಲಾಹನ್ನು ಮಾತ್ರ ಆರಾಧಿಸಬೇಕು. ಇದರಲ್ಲಿ ವ್ಯರ್ಥವಾಗಿ ತರ್ಕಿಸಿ ಯಾವುದೇ ಫಲವಿಲ್ಲ.
This is a case of Love jihad, Great Job by Bajrang Dal. we dont have any problem if muslims girls visit our houses. but we condemn hindu Girls visiting Muslim houses. Muslims will do Taqiya to convert hindus by hook or crook,
Add new comment