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Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.

While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.

Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.

A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others. 

The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign. 

Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city. 

The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.

The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.

Chennai, Aug 5: Karnataka on Wednesday crossed the 1.5 lakh mark in respect of COVID-19 cases and Kerala was on the verge of 30,000 while Andhra Pradesh witnessed a five- digit daily caseload after a lull. 

Tamil Nadu saw a small jump in its daily cases as compared to Tuesday while Telangana and union territory Puducherry reported their respective record single-day spikes. 

The five states and the union territory reported a combined 24,415 fresh confirmed coronavirus cases and 316 fatalities on Wednesday. 

A Puducherry Minister tested positive for the deadly virus while an opposition AINRC legislator who contracted the coronavirus earlier was discharged after being cured of it. 

In Karnataka, the coronavirus cases stood at 1,51,449 with the addition of 5,619 fresh cases while 100 deaths were reported, pushing the total fatalities to 2,804, the health department said.

According to a health bulletin, 74,679 persons have been discharged so far, leaving 73,958 active cases. Andhra Pradesh''s COVID-19 surge continued on Wednesday too, with 10,128 cases reported afresh after easing a little in the last four days. 

The overall tally rose to 1,86,461 on Wednesday. The state had last reported its five-figure daily tally on July 31 when it was 10,376. 

The state also saw a record number of 77 coronavirus deaths in a day, pushing the toll to 1,681, the latest bulletin said. 

In the last 24 hours, 8,729 patients had also recovered from the infection and there were 80,426 active cases. 

As many as 1,04,354 patients have been cured and discharged so far. Kerala was on the verge of 30,000 cases, as its tally stood at 29,145 with the addition of 1,195 new COVID-19 cases on Wednesday.

The toll from the virus so far climbed to 94 with seven more deaths. Thiruvananthapuram continued to top the districts in infections with 274 cases on Wednesday, of whom 248 had been infected through contact. 

Malappuram (167), Kasaragod (128), Ernakulam (120) and Alappuzha (108) reported over 100 cases. As many as 112 patients died of COVID-19 in Tamil Nadu, the highest reported in a single day so far, taking the toll to 4,461 on Wednesday while 5,175 more people tested positive, propelling the case count to 2.73 lakh.

Recoveries outnumbered fresh cases with 6,031 people getting discharged from various hospitals, taking the total cured to 2,14,815 as the active cases dropped to 54,184, a government bulletin said. 

In Telangana, 2,012 new cases emerged while 13 related fatalities were reported, taking the total infection tally in the state to 70,958. Out of the new cases, 532 were from the Greater Hyderabad Municipal Corporation (GHMC), followed by Medchal-Malkajgiri 198 and Rangareddy 188, a state government bulletin said on Wednesday, providing data as of 8 PM on August 4. 

The total number of people who recovered from the infectious disease touched 50,814, while 19,568 were under treatment.

The COVID-19 fatality rate in the state was 0.81 per cent, while it was 2.10 per cent at the national level, it said. The recovery rate was 71.6 per cent in the state, while it was 66.31 per cent in the country, it added. 

Puducherry clocked its worst single-day spike of 286 infections, recording seven deaths, even as the overall tally of cases went up to 4,432. 

The deaths during the 24 hours in the Union Territory took the toll to 65 so far since the outbreak of the virus, Health Minister Malladi Krishna Rao told a virtual press conference. 

His cabinet colleague M Kandasamy and his son reported positive for the virus and were admitted to JIPMER.