Shit happens: Angry on Surf Excel’s Hindu-Muslim amity ad, saffronists target Microsoft Excel!

News Network
March 12, 2019

Newsroom, Mar 12: Enraged by the detergent brand Surf Excel’s latest advertisement which promotes Hindu-Muslim communal amity, dozens of online Hindutva activists have mistakenly taken revenge against software giant Microsoft’s Excel.

The ad that promotes Surf Excel’s ‘Daag acche hai’ campaign has also divided social media. While some people are praising Surf Excel for the advertisement, the ad has not gone well with others.

The one-minute-long ad features a young Hindu girl, dressed in a white T-shirt, who chooses to get stained in Holi colours in order to protect her young Muslim friend who has to go to the nearby mosque to pray. The advertisement ends with its classic tagline, 'daag acche hain' (stains are good). Agar kuch achha karne mein daag lag jaaye toh daag achhe hain (Stains that come as a part of a good deed are good stains), goes the tagline.

With the advertisement, Hindustan Unilever, owner of Surf Excel, tries promoting religious harmony and bringing people together with the power of colours.

Released on February 27, the video has already managed to gather around eight million views on YouTube. On Twitter, however, the campaign has faced the wrath of users who feel that the ad is 'Hindu phobic' and controversial and wants to showcase that Namaaz is more important than Holi.

The Hindutva chauvinists offended by the advertisement have already taken to Facebook and Twitter to demand the boycott of the Surf Excel brand and HUL. While hashtags like #BoycottSurExcel and #BoycottHindustanUnilever have been trending on social media since past couple of days, many people have now started to ‘downrate’ the Microsoft Excel app on Google’s app store.

Several new reviews on the Google Play can be seen as terming the Microsoft Excel app as “anti-national”. Also, there is a sudden surge of 1-star ratings of the app on Google Play with reviews like “boycott Surf Excel”. The Microsoft Excel app, goes without saying, has nothing to do with Surf Excel or HUL or the content of the recent Holi advertisement itself.

This isn’t the first time that an app has seen its ratings plummet due to the anger of Google Play users. In the past, Snapdeal and Snapchat have seen their ratings on the Google Play store affected by angry users.

Comments

Khasai Khane
 - 
Sunday, 17 Mar 2019

 SHIT HAPPENS? Am I reading a news or something else?  Have some editorial ethics. Who uses metaphors like these in a daily news?

 

kumar
 - 
Thursday, 14 Mar 2019

These sanghese are always anti natinal and any communal harmony.  They never supported freedom of india from british and still disrespect Constitution.  They are loft over waste in india by British.   Sanghis aloways coordinated wth british and were agents giving secrets about meeting of freedm fighgters.   British massacred thusands of people in jalianwala baugh and the informatin about the gathering was given to british by these gaddars.   Same blood is still running in them.  They treat the first indian terrorist Naturam Godse as their  God.   These gaddars should be give good lesson by all the peace lovers and nationalists.   

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Media Release
July 31,2020

Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.

While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.

Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.

A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others. 

The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign. 

Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city. 

The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.

The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.

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News Network
March 3,2020

Mar 3: Just hours after the ending of a week-long “reduction” in violence that was crucial for Donald Trump’s peace deal in Afghanistan, the Taliban struck again: On Monday, they killed three people and injured about a dozen at a football match in Khost province. This resumption of violence will not surprise anyone actually invested in peace for that troubled country. The point of the U.S.-Taliban deal was never peace. It was to try and cover up an ignominious exit for the U.S., driven by an election-bound president who feels no responsibility toward that country or to the broader region.

Seen from South Asia, every point we know about in the agreement is a concession by Trump to the Taliban. Most importantly, it completes a long-term effort by the U.S. to delegitimize the elected government in Kabul — and, by extension, Afghanistan’s constitution. Afghanistan’s president is already balking at releasing 5,000 Taliban prisoners before intra-Afghan talks can begin — a provision that his government did not approve.

One particularly cringe-worthy aspect: The agreement refers to the Taliban throughout  as “the Islamic Emirate of Afghanistan that is not recognized by the United States as a state and is known as the Taliban.” This unwieldy nomenclature validates the Taliban’s claim to be a government equivalent to the one in Kabul, just not the one recognised at the moment by the U.S. When read together with the second part of the agreement, which binds the U.S. to not “intervene in [Afghanistan’s] domestic affairs,” the point is obvious: The Taliban is not interested in peace, but in ensuring that support for its rivals is forbidden, and its path to Kabul is cleared.

All that the U.S. has effectively gotten in return is the Taliban’s assurance that it will not allow the soil of Afghanistan to be used against the “U.S. and its allies.” True, the U.S. under Trump has shown a disturbing willingness to trust solemn assurances from autocrats; but its apparent belief in promises made by a murderous theocratic movement is even more ridiculous. Especially as the Taliban made much the same promise to an Assistant Secretary of State about Osama bin Laden while he was in the country plotting 9/11.

Nobody in the region is pleased with this agreement except for the Taliban and their backers in the Pakistani military. India has consistently held that the legitimate government in Kabul must be the basic anchor of any peace plan. Ordinary Afghans, unsurprisingly, long for peace — but they are, by all accounts, deeply skeptical about how this deal will get them there. The brave activists of the Afghan Women’s Network are worried that intra-Afghan talks will take place without adequate representation of the country’s women — who have, after all, the most to lose from a return to Taliban rule.

But the Pakistani military establishment is not hiding its glee. One retired general tweeted: “Big victory for Afghan Taliban as historic accord signed… Forced Americans to negotiate an accord from the position of parity. Setback for India.” Pakistan’s army, the Taliban’s biggest backer, longs to re-install a friendly Islamist regime in Kabul — and it has correctly estimated that, after being abandoned by Trump, the Afghan government will have sharply reduced bargaining power in any intra-Afghan peace talks. A deal with the Taliban that fails also to include its backers in the Pakistani military is meaningless.

India, meanwhile, will not see this deal as a positive for regional peace or its relationship with the U.S. It comes barely a week after Trump’s India visit, which made it painfully clear that shared strategic concerns are the only thing keeping the countries together. New Delhi remembers that India is not, on paper, a U.S. “ally.” In that respect, an intensification of terrorism targeting India, as happened the last time the U.S. withdrew from the region, would not even be a violation of Trump’s agreement. One possible outcome: Over time the government in New Delhi, which has resolutely sought to keep its ties with Kabul primarily political, may have to step up security cooperation. Nobody knows where that would lead.

The irresponsible concessions made by the U.S. in this agreement will likely disrupt South Asia for years to come, and endanger its own relationship with India going forward. But worst of all, this deal abandons those in Afghanistan who, under the shadow of war, tried to develop, for the first time, institutions that work for all Afghans. No amount of sanctimony about “ending America’s longest war” should obscure the danger and immorality of this sort of exit.

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News Network
April 18,2020

Bengaluru, Apr 18: Amid fears that people from the unorganised sector are running out of cash to meet their daily expenses, the Karnataka government said there was no data available for such labourers, who can be provided financial assistance under the direct benefit transfer (DBT) scheme.

"The government does not have data of people in the unorganised sector such as drivers, farmers, domestic help and others. If we have to deposit directly into their account, we need data..," State Labour minister A Shivaram Hebbar told reporters.

The minister said a situation borne out of the COVID-19, where the entire nation has been lockdown was never anticipated.

To him, the pandemic has given an opportunity to gather information about the unorganised sector.

"This COVID-19 has taught the department and the workers a lesson that we should be prepared for a situation like this. We have learnt that all the information about labourers should be available with the labour department," Hebbar conceded.

The minister opined that the department should have had the list during the good times but nobody bothered to have it.

"During the good times nobody bothered about it -- neither they (beneficiaries) asked for it, nor we thought of it.," Hebbar said.

Now that the pandemic has struck, the government is focusing only on not letting anyone starve to death.

A three-level preparation has been made -- at the village level, Taluk level and the city level, the minister said.

Village anganwadis have been stuffed with food items to be cooked for the needy, whereas in Taluk level, government hostels have been turned into shelters for the labourers, he said, noting that lakhs of philanthropists in cities have come forward to feed the people from unorganised sector.

"The basic objective of our government is that no one should starve to death. The issue of organised or unorganised sector comes next," he explained.

On the fear of large-scale retrenchment, the minister said notices have been served on all the industries that no one should be expelled from the job.

However, Hebbar underlined that the industrialists today are as much in distress as the workers and his department was taking into account everyone's concern.

A decision will be taken in this connection by the government in the next two days, to provide assistance to small enterprises to keep them afloat.

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