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Shit happens: Angry on Surf Excel’s Hindu-Muslim amity ad, saffronists target Microsoft Excel!

News Network
March 12, 2019

Newsroom, Mar 12: Enraged by the detergent brand Surf Excel’s latest advertisement which promotes Hindu-Muslim communal amity, dozens of online Hindutva activists have mistakenly taken revenge against software giant Microsoft’s Excel.

The ad that promotes Surf Excel’s ‘Daag acche hai’ campaign has also divided social media. While some people are praising Surf Excel for the advertisement, the ad has not gone well with others.

The one-minute-long ad features a young Hindu girl, dressed in a white T-shirt, who chooses to get stained in Holi colours in order to protect her young Muslim friend who has to go to the nearby mosque to pray. The advertisement ends with its classic tagline, 'daag acche hain' (stains are good). Agar kuch achha karne mein daag lag jaaye toh daag achhe hain (Stains that come as a part of a good deed are good stains), goes the tagline.

With the advertisement, Hindustan Unilever, owner of Surf Excel, tries promoting religious harmony and bringing people together with the power of colours.

Released on February 27, the video has already managed to gather around eight million views on YouTube. On Twitter, however, the campaign has faced the wrath of users who feel that the ad is 'Hindu phobic' and controversial and wants to showcase that Namaaz is more important than Holi.

The Hindutva chauvinists offended by the advertisement have already taken to Facebook and Twitter to demand the boycott of the Surf Excel brand and HUL. While hashtags like #BoycottSurExcel and #BoycottHindustanUnilever have been trending on social media since past couple of days, many people have now started to ‘downrate’ the Microsoft Excel app on Google’s app store.

Several new reviews on the Google Play can be seen as terming the Microsoft Excel app as “anti-national”. Also, there is a sudden surge of 1-star ratings of the app on Google Play with reviews like “boycott Surf Excel”. The Microsoft Excel app, goes without saying, has nothing to do with Surf Excel or HUL or the content of the recent Holi advertisement itself.

This isn’t the first time that an app has seen its ratings plummet due to the anger of Google Play users. In the past, Snapdeal and Snapchat have seen their ratings on the Google Play store affected by angry users.

Comments

Khasai Khane
 - 
Sunday, 17 Mar 2019

 SHIT HAPPENS? Am I reading a news or something else?  Have some editorial ethics. Who uses metaphors like these in a daily news?

 

kumar
 - 
Thursday, 14 Mar 2019

These sanghese are always anti natinal and any communal harmony.  They never supported freedom of india from british and still disrespect Constitution.  They are loft over waste in india by British.   Sanghis aloways coordinated wth british and were agents giving secrets about meeting of freedm fighgters.   British massacred thusands of people in jalianwala baugh and the informatin about the gathering was given to british by these gaddars.   Same blood is still running in them.  They treat the first indian terrorist Naturam Godse as their  God.   These gaddars should be give good lesson by all the peace lovers and nationalists.   

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News Network
February 26,2020

Mangaluru, Feb 26: Mangaluru Smart City Limited (MSCL) Managing Director Mohammed Nazir on Wednesday said that 13 Schools in eight wards, here, will be upgraded under the Area Based Development (ABD) of the Smart City Mission (SCM).

Mr. Nazir, in a statement, said that the Schools selected include Government Higher Primary School Car Street, Bastigarden, Neereshwalya, Hoigebazar Lower Primary School, Government Practicing HS, Balmatta Primary School, Balmatta Secondary School, Bunder Higher Primary School (Urdu), Bunder Government High School (Urdu) and Bolara East Government Primary School.

These Smart Schools will have IT-enabled interactive teaching and learning tools, computer labs and open reading plazas.

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May 23,2020

Udupi, May 23: Five more persons tested positive for coronavirus in the coastal district of Udupi today. 

They include three men aged 37, 55, 31 and two women aged 48 and 34. 

Among them four are returnees from Mumbai and one is foreign returnee.

With this the total number of covid-19 cases in the district rose to 55.

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News Network
January 20,2020

Mysuru, Jan 20: Fears over CAA and proposed NRC have affected the ongoing 7th economic census. Following complaints of violence against enumerators and registration of FIR with people declining to give information, the state government has asked deputy commissioners and superintendents of police to hold awareness programmes about it.

The planning, programme monitoring & statistics department has requested the home department to provide cooperation at the police station level while additional chief secretary P Ravi Kumar, in his letter to all DCs, has asked them to create awareness. According to sources, enumerators in T Narasipura town of Mysuru district faced resistance as some residents misunderstood the reason for this census.

A senior officer of the directorate of economics and statistics said that additional chief secretary (ACS- Planning, Programme Monitoring & Statistics Department) Shalini Rajneesh has written to the home department and superintendents of police of all districts seeking their help to create awareness about the economic census.

According to sources in the directorate, in many places, people are refusing to share information under the misconception that it is related to CAA/ NRC. “Many are mistaken about the economic census. As a precaution, police help has been sought,” an officer said.

Authorities in Mysuru said the 7th economic census began on December 20 and will conclude on March 30.

“In Mysuru city alone, we need to cover a population of 11 lakh. In T Narasipura, we faced problems due to misconceptions about Census and CAA. We reported the incident which happened in an area where minorities reside in large numbers,” he explained. Mysuru SP CB Rishyanth said his office has not received any direction in this matter.

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