Shit happens: Angry on Surf Excel’s Hindu-Muslim amity ad, saffronists target Microsoft Excel!

News Network
March 12, 2019

Newsroom, Mar 12: Enraged by the detergent brand Surf Excel’s latest advertisement which promotes Hindu-Muslim communal amity, dozens of online Hindutva activists have mistakenly taken revenge against software giant Microsoft’s Excel.

The ad that promotes Surf Excel’s ‘Daag acche hai’ campaign has also divided social media. While some people are praising Surf Excel for the advertisement, the ad has not gone well with others.

The one-minute-long ad features a young Hindu girl, dressed in a white T-shirt, who chooses to get stained in Holi colours in order to protect her young Muslim friend who has to go to the nearby mosque to pray. The advertisement ends with its classic tagline, 'daag acche hain' (stains are good). Agar kuch achha karne mein daag lag jaaye toh daag achhe hain (Stains that come as a part of a good deed are good stains), goes the tagline.

With the advertisement, Hindustan Unilever, owner of Surf Excel, tries promoting religious harmony and bringing people together with the power of colours.

Released on February 27, the video has already managed to gather around eight million views on YouTube. On Twitter, however, the campaign has faced the wrath of users who feel that the ad is 'Hindu phobic' and controversial and wants to showcase that Namaaz is more important than Holi.

The Hindutva chauvinists offended by the advertisement have already taken to Facebook and Twitter to demand the boycott of the Surf Excel brand and HUL. While hashtags like #BoycottSurExcel and #BoycottHindustanUnilever have been trending on social media since past couple of days, many people have now started to ‘downrate’ the Microsoft Excel app on Google’s app store.

Several new reviews on the Google Play can be seen as terming the Microsoft Excel app as “anti-national”. Also, there is a sudden surge of 1-star ratings of the app on Google Play with reviews like “boycott Surf Excel”. The Microsoft Excel app, goes without saying, has nothing to do with Surf Excel or HUL or the content of the recent Holi advertisement itself.

This isn’t the first time that an app has seen its ratings plummet due to the anger of Google Play users. In the past, Snapdeal and Snapchat have seen their ratings on the Google Play store affected by angry users.

Comments

Khasai Khane
 - 
Sunday, 17 Mar 2019

 SHIT HAPPENS? Am I reading a news or something else?  Have some editorial ethics. Who uses metaphors like these in a daily news?

 

kumar
 - 
Thursday, 14 Mar 2019

These sanghese are always anti natinal and any communal harmony.  They never supported freedom of india from british and still disrespect Constitution.  They are loft over waste in india by British.   Sanghis aloways coordinated wth british and were agents giving secrets about meeting of freedm fighgters.   British massacred thusands of people in jalianwala baugh and the informatin about the gathering was given to british by these gaddars.   Same blood is still running in them.  They treat the first indian terrorist Naturam Godse as their  God.   These gaddars should be give good lesson by all the peace lovers and nationalists.   

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News Network
April 25,2020

Mangaluru, Apr 25: The Mangalore Refinery and Petrochemicals Limited (MRPL) has extended vital assistance to hundreds of migrant workers, destitute and needy families during the COVID-19 crisis through its CSR fund.

The lockdown has left thousands of people including migrant workers and destitute in the district, in the lurch. MRPL, using its corporate social responsibility fund through the Dakshina Kannada district administration, has sponsored 50,000 kg rice for the benefit of these needy citizens, a company release here said.

MRPL also donated grocery kits comprising boiled rice, dal, rava, sugar and tea to the needy families in the district, it said.

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News Network
April 16,2020

Bengaluru, Apr 16: Special Investigating Team (SIT), headed by Joint Commissioner of Police (Crime), Sandeep Patil, subjected former underworld don turned social activist Muthappa Rai in connection with gangster and underworld don Ravi Poojary's criminal cases.

Sandeep Patil, Joint Commissioner of Police (Crime) said that the Assistant Commissioner of Police, Venugopal and police inspector Bulletin have questioned Rai in his house for more than two hours about Ravi Poojary case.

Muthappa Rai was allegedly one of the accused in builder Subbaraju murder case. They both were allegedly close in the initial days and they were like a team, said a senior officer. So Rai was questioned about their connection. Rai, who reformed himself many years ago, is into business and social service at present.

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News Network
January 10,2020

Mangaluru, Jan 10: Two members of a notorious honey-trap gang that used to lure rich men using women and then extort money from them by staging fake police raid have been arrested by the Dakshina Kannada district police.

Lohith, a resident of Kushalnagara, and Sharif from Vittal, were arrested in connection with a honey-trap case registered in Uppinangady police station. Jamal, Jeevan and Naushad, who were also involved in the case, are absconding.

Police said they received information that a few people under the guise of being Kerala police, were planning to raid a resort near Uppinangady where two couples were staying.

They were informed that they would threaten and try to extort money from them. The police were tipped off about the same by their counterparts in Kerala.

Police said the accused are experts in setting honeytraps, and were involved in similar crimes since a long time. Their modus operandi was to use two women from Mangaluru to lure their intended targets.

Once they trap their target, the woman and victim are sent to resorts. They then raid the resort posing as police officials, and click pictures in compromising positions of the victim with the woman.

They threaten to release the pictures on social media or TV channels, if they fail to pay up.

Police said the accused demanded Rs 10 lakh from each victim, but they denied to pay up. Irked by this, the accused took away the victims’ belongings such as phone, money and car.

The victims who believed that the accused were police personnel, asked them to take them to the police station. Instead of taking them to the police, the accused took them to a secluded place, where they claimed that they were putting the victims under house arrest. Police have seized an SUV from the accused.

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