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Shit happens: Angry on Surf Excel’s Hindu-Muslim amity ad, saffronists target Microsoft Excel!

News Network
March 12, 2019

Newsroom, Mar 12: Enraged by the detergent brand Surf Excel’s latest advertisement which promotes Hindu-Muslim communal amity, dozens of online Hindutva activists have mistakenly taken revenge against software giant Microsoft’s Excel.

The ad that promotes Surf Excel’s ‘Daag acche hai’ campaign has also divided social media. While some people are praising Surf Excel for the advertisement, the ad has not gone well with others.

The one-minute-long ad features a young Hindu girl, dressed in a white T-shirt, who chooses to get stained in Holi colours in order to protect her young Muslim friend who has to go to the nearby mosque to pray. The advertisement ends with its classic tagline, 'daag acche hain' (stains are good). Agar kuch achha karne mein daag lag jaaye toh daag achhe hain (Stains that come as a part of a good deed are good stains), goes the tagline.

With the advertisement, Hindustan Unilever, owner of Surf Excel, tries promoting religious harmony and bringing people together with the power of colours.

Released on February 27, the video has already managed to gather around eight million views on YouTube. On Twitter, however, the campaign has faced the wrath of users who feel that the ad is 'Hindu phobic' and controversial and wants to showcase that Namaaz is more important than Holi.

The Hindutva chauvinists offended by the advertisement have already taken to Facebook and Twitter to demand the boycott of the Surf Excel brand and HUL. While hashtags like #BoycottSurExcel and #BoycottHindustanUnilever have been trending on social media since past couple of days, many people have now started to ‘downrate’ the Microsoft Excel app on Google’s app store.

Several new reviews on the Google Play can be seen as terming the Microsoft Excel app as “anti-national”. Also, there is a sudden surge of 1-star ratings of the app on Google Play with reviews like “boycott Surf Excel”. The Microsoft Excel app, goes without saying, has nothing to do with Surf Excel or HUL or the content of the recent Holi advertisement itself.

This isn’t the first time that an app has seen its ratings plummet due to the anger of Google Play users. In the past, Snapdeal and Snapchat have seen their ratings on the Google Play store affected by angry users.

Comments

Khasai Khane
 - 
Sunday, 17 Mar 2019

 SHIT HAPPENS? Am I reading a news or something else?  Have some editorial ethics. Who uses metaphors like these in a daily news?

 

kumar
 - 
Thursday, 14 Mar 2019

These sanghese are always anti natinal and any communal harmony.  They never supported freedom of india from british and still disrespect Constitution.  They are loft over waste in india by British.   Sanghis aloways coordinated wth british and were agents giving secrets about meeting of freedm fighgters.   British massacred thusands of people in jalianwala baugh and the informatin about the gathering was given to british by these gaddars.   Same blood is still running in them.  They treat the first indian terrorist Naturam Godse as their  God.   These gaddars should be give good lesson by all the peace lovers and nationalists.   

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coastaldigest.com news network
August 5,2020

Mangaluru, Aug 5: Normal life was thrown out of gear as heavy rain and gusty winds lashed large parts of coastal and malnad districts of Karnataka in last 48 hours. Widespread power outages due to tree fall and minor landslides were reported in last 24 hours.

Meanwhile, Indian Meteorological Department has sounded a red alert for Uttara Kannada, Udupi and Dakshina Kannada districts 8:30am of August 5.

In Mangaluru city there were several tree falls disrupting power supply in key areas of the city. Four electricity poles were damaged after a tree fell on Boloor Jarandaya road due to rain and heavy winds. In Neermarga too, there were a couple of tree falls in the morning cutting off power supply, which was not restored till this report was sent.

Mescom bore the brunt of the rains in Udupi and Dakshina Kannada District and at the last count as many as 148 electric poles, 23 transformers and 65 kilometer conductor wires were damaged due to poles being damaged in tree fall and landslides.

Traffic was affected on Charmadi Ghat on the Mangaluru-Chikkamagaluru route due to a tree fall on the second hair pin bend. 

On Monday, landslides near Kottigehara, Chikkamagaluru District, left traffic badly affected. Though normalcy has been restored on the route after blocking the road for restoration till Tuesday morning, locals fear more landslides due to continuous downpour.

Kodagu district too received heavy rainfall in past 24 hours which resulted in water logging in low-lying areas.

In the Coast, Uttara Kannada received the highest amount of rainfall at 91mm, followed by Udupi at 75 and DK at 73mm. The highest Rainfall of 241 mm was recorded at Castlerock, Supa Taluk in Uttara Kannada District.

KSNMDC bulletin stated that widespread moderate to heavy rains associated with strong surface winds at times and isolated very heavy to extreme heavy rains was likely over Udupi, Dakshina Kannada and Uttara Kannada districts It also stated that wind speeds ranging between 50kmph to 60 kmph was forecast along the coast of Karnataka from Mangaluru to Karwar, warning fishermen not to venture into the sea.

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News Network
April 6,2020
Mangaluru, Apr 6: Agricultural produce vendors have decided to hold an indefinite strike from Monday here in city's Central Market.
 
This move comes in response to district administration’s order asking them to shift to the APMC yard at Baikampady and not heeding to their appeal to allow them to operate from the Market and other areas in the city.
 
The district administration has decided to shift the vendors in order to prevent crowding in the market and maintain social distancing norms.

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News Network
January 19,2020

Alappuzha, Dec 19: A Hindu couple, Anju and Sharath tied the knot at Cheruvally Muslim Jamaath Committee situated in Alappuzha district of South Kerala on Sunday.

The marriage took place as per Hindu rituals.

DH had earlier reported that the Jamaath Committee will conduct the marriage ceremony considering the request of the bride's mother, who hailed from a financially weak background.

Kerala Chief Minister Mr Pinarayi Vijayan shared the picture of the marriage on his social media post citing it as yet another instance of communal harmony in Kerala.

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