Shit happens: Angry on Surf Excel’s Hindu-Muslim amity ad, saffronists target Microsoft Excel!

News Network
March 12, 2019

Newsroom, Mar 12: Enraged by the detergent brand Surf Excel’s latest advertisement which promotes Hindu-Muslim communal amity, dozens of online Hindutva activists have mistakenly taken revenge against software giant Microsoft’s Excel.

The ad that promotes Surf Excel’s ‘Daag acche hai’ campaign has also divided social media. While some people are praising Surf Excel for the advertisement, the ad has not gone well with others.

The one-minute-long ad features a young Hindu girl, dressed in a white T-shirt, who chooses to get stained in Holi colours in order to protect her young Muslim friend who has to go to the nearby mosque to pray. The advertisement ends with its classic tagline, 'daag acche hain' (stains are good). Agar kuch achha karne mein daag lag jaaye toh daag achhe hain (Stains that come as a part of a good deed are good stains), goes the tagline.

With the advertisement, Hindustan Unilever, owner of Surf Excel, tries promoting religious harmony and bringing people together with the power of colours.

Released on February 27, the video has already managed to gather around eight million views on YouTube. On Twitter, however, the campaign has faced the wrath of users who feel that the ad is 'Hindu phobic' and controversial and wants to showcase that Namaaz is more important than Holi.

The Hindutva chauvinists offended by the advertisement have already taken to Facebook and Twitter to demand the boycott of the Surf Excel brand and HUL. While hashtags like #BoycottSurExcel and #BoycottHindustanUnilever have been trending on social media since past couple of days, many people have now started to ‘downrate’ the Microsoft Excel app on Google’s app store.

Several new reviews on the Google Play can be seen as terming the Microsoft Excel app as “anti-national”. Also, there is a sudden surge of 1-star ratings of the app on Google Play with reviews like “boycott Surf Excel”. The Microsoft Excel app, goes without saying, has nothing to do with Surf Excel or HUL or the content of the recent Holi advertisement itself.

This isn’t the first time that an app has seen its ratings plummet due to the anger of Google Play users. In the past, Snapdeal and Snapchat have seen their ratings on the Google Play store affected by angry users.

Comments

Khasai Khane
 - 
Sunday, 17 Mar 2019

 SHIT HAPPENS? Am I reading a news or something else?  Have some editorial ethics. Who uses metaphors like these in a daily news?

 

kumar
 - 
Thursday, 14 Mar 2019

These sanghese are always anti natinal and any communal harmony.  They never supported freedom of india from british and still disrespect Constitution.  They are loft over waste in india by British.   Sanghis aloways coordinated wth british and were agents giving secrets about meeting of freedm fighgters.   British massacred thusands of people in jalianwala baugh and the informatin about the gathering was given to british by these gaddars.   Same blood is still running in them.  They treat the first indian terrorist Naturam Godse as their  God.   These gaddars should be give good lesson by all the peace lovers and nationalists.   

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News Network
June 20,2020

Shivamogga, Jun 20: Shivamogga District unit of Congress led by party veteran Kagodu Thimmappa staged a protest against state government's proposal to amend the land reform act, which will allow non-agriculturist to buy farmland.

The leaders of Farmers' Union (Raith Sangh) also staged a protest at Mahaveer circle and questioned CM's stand as he took oath in the name of farmers.

The district congress staged a protest at the premise of the Deputy Commissioner office in Shivamogga city.

The protesters termed Karnataka Government led by Chief Minister BS Yediyurappa as an anti-farmers government.

According to Congress and Raith Sang, the proposed amendments to Karnataka State Land reforms act 1961 will cause harm to farmers.

"According to the proposed amendment, non-agriculturists like business tycoons can also purchase the agriculture land. This will help the businessman and will be harmful to farmers," protesters said.

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News Network
January 7,2020

Bengaluru/Ballari, Jan 7: Former minister BZ Zameer Ahmed Khan of the Congress set a one-week deadline for the BJP government on Monday to arrest Ballari City BJP legislator G Somashekhara Reddy for his recent speech warning Muslims of dire consequences if they continue to protest against the Citizenship (Amendment) Act.

Police have already booked Reddy, younger brother of tainted mining baron G Janardhan Reddy, under section 153-A (promoting enmity between different groups on grounds of religion) of the Indian Penal Code.

However, Khan took the fight to Reddy a step further. “If the government fails to arrest Reddy by January 13, I will stage a dharna outside his house in Ballari, come what may. Let them do whatever they want,” Khan told reporters in Bengaluru.

In his speech at a pro-CAA rally organized by BJP workers and ABVP activists in Ballari, the BJP legislator had said, “We [Hindus] are 83% and they [Muslims] are 17% and if we take law into hands, you know what will happen.”

Khan said on Monday, “I challenge Reddy, the coward, to unsheathe his sword and cut me down first. It is absolutely shameful for a legislator to speak such things against a particular community. Why is Prime Minister Narendra Modi, who often says Sabka Saath, Sabka Vikas, silent?”

On his part, Reddy on Monday said he stood by what he said. “What I meant was you Muslims should not get swayed by CAA protests and damage public property. We [Hindus] are sons of the same mother and live peacefully. However, they [Muslims] should not test our [Hindu] patience. I stick by my words 100%,” he said.

A delegation of the Ballari district Congress unit also submitted an appeal to the deputy commissioner, inspector general of police and superintendent of police on Monday to arrest Reddy for his provocative speech.

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News Network
June 19,2020

Jun 19: BJP leader Devendra Fadnavis on Thursday said Maharashtra Chief Minister Uddhav Thackeray should sign an agreement with neighbouring Karnataka to avoid a repeat of flood in part of the state like it happened in August last year.

In August 2019, Kolhapur, Sangli districts and some other parts of the state faced unprecedented floods triggered by huge release of water from dams in western Maharashtra and from the Almatti dam in Karnataka.

Fadnavis said, The Maharashtra chief minister should hold an urgent meeting with the Karnataka chief minister and enter into an agreement over-discharge of water from the Almatti dam located on the border of both the states."

If water is not released from the Almatti dam in time, it will cause flooding in border areas of Maharashtra such as Kolhapur and Sangli.

"A pact between the two states would benefit both as it would help in keeping water levels in control, the former chief minister said.

The dams in the state already have sizeable water stock. It would be better if the chief minster schedules a meeting with the Karnataka chief minister regarding the same (agreement), the Leader of Opposition in the assembly said.

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