Shit happens: Angry on Surf Excel’s Hindu-Muslim amity ad, saffronists target Microsoft Excel!

News Network
March 12, 2019

Newsroom, Mar 12: Enraged by the detergent brand Surf Excel’s latest advertisement which promotes Hindu-Muslim communal amity, dozens of online Hindutva activists have mistakenly taken revenge against software giant Microsoft’s Excel.

The ad that promotes Surf Excel’s ‘Daag acche hai’ campaign has also divided social media. While some people are praising Surf Excel for the advertisement, the ad has not gone well with others.

The one-minute-long ad features a young Hindu girl, dressed in a white T-shirt, who chooses to get stained in Holi colours in order to protect her young Muslim friend who has to go to the nearby mosque to pray. The advertisement ends with its classic tagline, 'daag acche hain' (stains are good). Agar kuch achha karne mein daag lag jaaye toh daag achhe hain (Stains that come as a part of a good deed are good stains), goes the tagline.

With the advertisement, Hindustan Unilever, owner of Surf Excel, tries promoting religious harmony and bringing people together with the power of colours.

Released on February 27, the video has already managed to gather around eight million views on YouTube. On Twitter, however, the campaign has faced the wrath of users who feel that the ad is 'Hindu phobic' and controversial and wants to showcase that Namaaz is more important than Holi.

The Hindutva chauvinists offended by the advertisement have already taken to Facebook and Twitter to demand the boycott of the Surf Excel brand and HUL. While hashtags like #BoycottSurExcel and #BoycottHindustanUnilever have been trending on social media since past couple of days, many people have now started to ‘downrate’ the Microsoft Excel app on Google’s app store.

Several new reviews on the Google Play can be seen as terming the Microsoft Excel app as “anti-national”. Also, there is a sudden surge of 1-star ratings of the app on Google Play with reviews like “boycott Surf Excel”. The Microsoft Excel app, goes without saying, has nothing to do with Surf Excel or HUL or the content of the recent Holi advertisement itself.

This isn’t the first time that an app has seen its ratings plummet due to the anger of Google Play users. In the past, Snapdeal and Snapchat have seen their ratings on the Google Play store affected by angry users.

Comments

Khasai Khane
 - 
Sunday, 17 Mar 2019

 SHIT HAPPENS? Am I reading a news or something else?  Have some editorial ethics. Who uses metaphors like these in a daily news?

 

kumar
 - 
Thursday, 14 Mar 2019

These sanghese are always anti natinal and any communal harmony.  They never supported freedom of india from british and still disrespect Constitution.  They are loft over waste in india by British.   Sanghis aloways coordinated wth british and were agents giving secrets about meeting of freedm fighgters.   British massacred thusands of people in jalianwala baugh and the informatin about the gathering was given to british by these gaddars.   Same blood is still running in them.  They treat the first indian terrorist Naturam Godse as their  God.   These gaddars should be give good lesson by all the peace lovers and nationalists.   

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News Network
January 12,2020

Mangalore, Jan 12: City police on Sunday arrested five people for their alleged involvement in a Rs 50 crore fraud by promising people higher monetary returns.

Police said that the arrested persons are Manjunath Nayak, a resident of Derebail; Denzil Mascarenhas, a Konchady resident; Ashok Naik, a Derebail resident; Vikas Nayak and Vishwanath Naik both residents of Bengaluru were arrested.

The arrested were employed in the ‘Speak and Group’ concern, started by Dhanush M K of Kundapur along with his friends. The firm had managed to collect huge sums of money from people, including NRIs by promising monthly four percent returns on their investment. The employees managed to entice people by showing them a few insurance schemes claiming higher returns.

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News Network
February 22,2020

Bengaluru, Feb 22: The Hindu Mahasabha has decided to carry out a 'cleaning ceremony' by using 'gau-mutra' (cow urine) to purify Freedom Park, where pro-Pakistan slogans were shouted as a protest against the CAA, NRC and NRP.

On Thursday, an 18-year-old girl Amulya Leona hadraised slogans of 'Pakistan Zindabad,' after the organisers of the event under the banner of 'Save Constitution' invited her to address the gathering. AIMIM chief Asaduddin Owaisi soon rushed and tried to snatch away mic from her hand.

Amulya, who was arrested by the police soon after the event on charges of Sedition, was remanded to 14-day judicial custody.

Associates of Amulya insisted that she was trying to make a point that nobody in the anti-CAA rallies would hail a ‘long Live Pakistan’ slogan while they would do so for a ‘Long Live Hindustan’ chant.

“She is not dumb. She knew exactly what she was saying. She had a clear narrative in mind, but was interrupted before she could complete it. Her half-comments are now being taken out of context,” said Sujnan, another student-activist. 

“In the end, the campaign is not involved with whatever she said or intended to say. It falls on her to explain herself,” said a protest organiser.

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News Network
March 16,2020

Bengaluru, Mar 16: Stepping up measures to curb spread of coronavirus in the state, the Karnataka government would start thermal screening of visitors at various places including the vidhana soudha, high court, secretariat, and city civil courts, from Tuesday.

In view of coronavirus scare, screening of visitors has already begun at Chief Minister B S Yediyurappa's residence at Dollar's Colony in the city.

A medical team has been deployed for the purpose, sources close to the CM told PTI. Medical screening of passengers arriving at the Kempegowda International Airport here was underway. So far seven people have been tested positive in the state while one of them died due to COVID-19 in Kalaburagi.

The Department of Health and Family Welfare said the procurement of equipment such as scanners would be completed by Monday.

"The procurement of scanners, other supplies, deputation of staff nurses and trainingshall be held and completed on March 16, Monday itself on war footing basissetting aside other works," Commissioner of Health and Family Welfare department, Pankaj Kumar Pandey said in his order to district level health officers.

The KarnatakaState Drugs Logistics and Warehousing Society (KSDLWS) would procure and give the thermal scanners to the district health and family welfare officers of Bengaluru Urban, Kalaburagi, Dharwad, it said. Sufficient virus filtering N95 masks, handgloves and sanitisers would also be provided to the officers, it added.

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