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Shit happens: Angry on Surf Excel’s Hindu-Muslim amity ad, saffronists target Microsoft Excel!

News Network
March 12, 2019

Newsroom, Mar 12: Enraged by the detergent brand Surf Excel’s latest advertisement which promotes Hindu-Muslim communal amity, dozens of online Hindutva activists have mistakenly taken revenge against software giant Microsoft’s Excel.

The ad that promotes Surf Excel’s ‘Daag acche hai’ campaign has also divided social media. While some people are praising Surf Excel for the advertisement, the ad has not gone well with others.

The one-minute-long ad features a young Hindu girl, dressed in a white T-shirt, who chooses to get stained in Holi colours in order to protect her young Muslim friend who has to go to the nearby mosque to pray. The advertisement ends with its classic tagline, 'daag acche hain' (stains are good). Agar kuch achha karne mein daag lag jaaye toh daag achhe hain (Stains that come as a part of a good deed are good stains), goes the tagline.

With the advertisement, Hindustan Unilever, owner of Surf Excel, tries promoting religious harmony and bringing people together with the power of colours.

Released on February 27, the video has already managed to gather around eight million views on YouTube. On Twitter, however, the campaign has faced the wrath of users who feel that the ad is 'Hindu phobic' and controversial and wants to showcase that Namaaz is more important than Holi.

The Hindutva chauvinists offended by the advertisement have already taken to Facebook and Twitter to demand the boycott of the Surf Excel brand and HUL. While hashtags like #BoycottSurExcel and #BoycottHindustanUnilever have been trending on social media since past couple of days, many people have now started to ‘downrate’ the Microsoft Excel app on Google’s app store.

Several new reviews on the Google Play can be seen as terming the Microsoft Excel app as “anti-national”. Also, there is a sudden surge of 1-star ratings of the app on Google Play with reviews like “boycott Surf Excel”. The Microsoft Excel app, goes without saying, has nothing to do with Surf Excel or HUL or the content of the recent Holi advertisement itself.

This isn’t the first time that an app has seen its ratings plummet due to the anger of Google Play users. In the past, Snapdeal and Snapchat have seen their ratings on the Google Play store affected by angry users.

Comments

Khasai Khane
 - 
Sunday, 17 Mar 2019

 SHIT HAPPENS? Am I reading a news or something else?  Have some editorial ethics. Who uses metaphors like these in a daily news?

 

kumar
 - 
Thursday, 14 Mar 2019

These sanghese are always anti natinal and any communal harmony.  They never supported freedom of india from british and still disrespect Constitution.  They are loft over waste in india by British.   Sanghis aloways coordinated wth british and were agents giving secrets about meeting of freedm fighgters.   British massacred thusands of people in jalianwala baugh and the informatin about the gathering was given to british by these gaddars.   Same blood is still running in them.  They treat the first indian terrorist Naturam Godse as their  God.   These gaddars should be give good lesson by all the peace lovers and nationalists.   

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News Network
March 28,2020

Mangaluru, Mar 28: Dakshina Kannada District observed a total shutdown on Saturday with closure of all shops, barring milk booths and pharmacy, to prevent spread of deadly Coronavirus.

The Central Market, a hub of activities where vegetables, groceries, flowers are sold, remained closed. Despite the milk booths and pharmacies being exempted from the purview of bandh, only a few milk booths remained open here.

The administration decided to go far bandh ion the wake of people failing to follow the lockdown guidelines of maintaining social distance and some wandering on the streets without valid reason. Moreover, there was increase in the number of corona cases despite measures taken, Deputy Commissioner Sindhu B Rupesh said.

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coastaldigest.com news network
June 10,2020

Mangaluru, June 10: Former minister and Mangaluru MLA U T Khader has hit out at the Karnataka government for what he opined that it is misusing the Epidemic Diseases Act to target opposition parties. 

The statement comes in the backdrop of state government’s move to scuttle oath taking ceremony of KPCC president designate D K Shivakumar.

Asserting that the oath taking will be a grand affair, Mr Khader said that Congress will not be browbeaten by the tactics of the BJP.

Citing the blatant violation of all norms laid down under the Act by minister for health B R Sriramulu at Chitradurga earlier this month, Khader told reporters that the BJP is using the Act for its narrow political gains.

“KPCC has twice deferred swearing in ceremony of Shivakumar after being given the oral go ahead,” Khader claimed, adding the state government must explain to people the issue it has with the Congress organising this function.

Referring to the back-to-back virtual political rallies – one for Bihar and the other for Odisha – on Sunday and Monday that union home minister Amit Shah conducted, Khader wondered if the Act did not apply to the BJP leadership.

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News Network
March 5,2020

Bengaluru, Mar 5: Flipkart co-founder Sachin Bansal's wife Priya Bansal has filed a dowry harassment case against the entrepreneur at Kormangala police station in Bengaluru, sources said.

Priya alleged that ahead of their wedding, her father had spent Rs 50 lakh for the arrangements and given Rs 11 lakh in cash to Sachin instead of a car. Further, she has also alleged that Sachin has been pressurising her to transfer all the properties that were in her name to him. However, after refusing to do so her in-laws started harassing her.

A First Information Report (FIR) has been filed against Sachin and three others at Kormangala police station in Bengaluru.

The police are investigating the matter.

Further details awaited.

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