Mumbai, Jan 23: Rashmi Sahijwala never expected to start working at the age of 59, let alone join India’s gig economy—now she is part of an army of housewives turning their homes into “cloud kitchens” to feed time-starved millennials.
Asia’s third-largest economy is battling a slowdown so sharp it is creating a drag on global growth, the International Monetary Fund said Monday, but there are some bright spots.
The gig economy, aided by cheap mobile data and abundant labour, has flourished in India, opening up new markets across the vast nation.
Although Indian women have long battled for access to education and employment opportunities, the biggest hurdle for many is convincing conservative families to let them leave home.
But new apps like Curryful, Homefoodi, and Nanighar are tapping the skills of housewives to slice, dice and prepare meals for hungry urbanites from the comfort of their homes.
The so-called cloud kitchens—restaurants that have no physical presence and a delivery-only model—are rising in popularity as there is a boom in food delivery apps such as Swiggy and Zomato.
“We want to be the Uber of home-cooked food,” said Ben Mathew, who launched Curryful in 2018, convinced that housewives were a huge untapped resource.
His company—which employs five people for the app’s daily operations—works with 52 women and three men, and the 31-year-old web entrepreneur hopes to get one million female chefs on-board by 2022.
“We usually train them in processes of sanitisation, cooking, prep time and packaging... and then launch them on the platform,” Mathew told news agency.
One of the first housewives to join Curryful in November 2018 shortly after its launch, Sahijwala was initially apprehensive, despite having four decades of experience in the kitchen.
But backed by her children, including her son who gave her regular feedback about her proposed dishes, she took the plunge.
Since then, she’s undergone a crash course in how to run a business, from creating weekly menus to buying supplies from wholesale markets to cut costs.
The learning curve was steep and Sahijwala switched from cooking everything from scratch to preparing curries and batters for breads in advance to save time and limit leftovers.
She even bought a massive freezer to store fruits and vegetables despite her husband’s reservations about the cost.
“I told him that I am a professional now,” she told news agency.
‘Internet restaurants’
Kallol Banerjee, co-founder of Rebel Foods which runs 301 cloud kitchens backing up 2,200 “internet restaurants”, was among the first entrepreneurs to embrace the concept in 2012.
“We could do more brands from one kitchen and cater to different customer requirements at multiple price points,” Banerjee told AFP.
The chefs buy the ingredients, supply the cookware and pay the utility bills.
The apps—which make their money through charging commission, such as more than 18 percent per order for Curryful—offer training and supply the chefs with containers and bags to pack the food in.
Curryful chef Chand Vyas, 55, spent years trying to set up a lunch delivery business but finally gave up after failing to compete with dabbawalas, Mumbai’s famously efficient food porters.
Today Vyas works seven hours a day, five days a week in her kitchen, serving up a bevy of Indian vegetarian staples, from street food favourites to lentils and rice according to the app’s weekly set menus.
“I don’t understand marketing or how to run a business but I know how to cook. So, the current partnership helps me focus on just that while Curryful takes care of the rest,” Vyas told AFP.
She pockets up to $150 (Rs 10,000 approx) a month after accounting for the commissions and costs, but hopes to earn more as the orders increase.
In contrast, a chef at a bricks-and-mortar restaurant takes home a monthly wage of between $300 (Rs 20,000 approx) and $1,000 (Rs 70,000) approx for working six days a week.
With India’s cloud kitchen sector expected to reach $1.05 billion by 2023, according to data platform Inc42, other companies are also keen to get a slice of the action.
Swiggy, for example, has invested 2.5 billion rupees ($35.3 million) in opening 1,000 cloud kitchens across the nation.
Back in her Mumbai kitchen, Sahijwala is elated to have embarked on a career at an age when her contemporaries are eyeing retirement.
Over the past year, she has seen her profit grow to $200 (Rs 15,000 approx) a month, but more importantly, she said, “My passion has finally found an outlet.
“I am just glad life has given me this chance.”
Comments
We don't want any yoga or peega
If the PM could tweet on the thumb injury of Shikhar Dhawan, the dinner he hosted for MPs and on the Yoga Day, should he have also tweeted to voice his concern at deaths in Muzaffarpur?
His government Ayushman plan covering upto 5 lakh seems got out of the air, like the rest of the plan.
Prime Minister is aware of small things, but in Bihar the death of children is a blow which is probably not known to him. It is true that children's don't have the right to vote!
Cricketer Shikhar Dhawan's injuries will be cured but those 115 children who have gone in the absence of treatment will never come back. At least Modiji should have wrote two words for them too.
Yoga cannot correct - GDP, unemployment among the youth, farmers' distress and children's deaths.
Bihar has given 39 seats and in that Bihar more than 150 children are killed, and the Prime Minister of this country enjoys Yoga-Boga.
PM Modi or his team tweeted or said a single word for 100+ kids who lost their lives due to Encephalitis in Muzaffarpur.
1.Why hisgovt have not taken any action on that issue 5 years in Centre & 13 years in State government?
2. Why did Health Sector is facing so many problems in Bihar?
3. Is Ayushman Bharath considered failure?
Jai Hind
Yoga is above some ones mother and wife. Totally yoga a topic for some ones drama baaji n for some one's July baajI and their listeners are only paid chaddi daari
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