Israeli politician's 'Fascism' perfume campaign ad draws criticism

Agencies
March 20, 2019

Occupied Jerusalem, Mar 20: A new ad with an elegantly dressed minister using "fascist" perfume drew online outrage on Tuesday, the latest in a social media war ahead of an Israeli election that has also featured a flatulent hippo.

Israeli law prevents political ads from being aired on television until two weeks before the April 9 election, so parties have flooded social media with clips instead.

The elections are expected to be close and social media is playing a part in the campaign as never before.

Messaging tool WhatsApp is particularly popular among Israelis and makes sharing clips easy, though Facebook and Twitter are also unavoidable in the self-proclaimed "start-up nation," known for its high-tech prowess.

"There's very heavy use of the internet in campaigning, but it's a wild west," said Tehilla Shwartz Altshuler of the Israel Democracy Institute think tank. "There's no regulation."

In keeping with Israel's seldom subtle political scene, many clips have been over the top, and the one released late on Monday featuring Justice Minister Ayelet Shaked pushed lots of buttons.

The ad, viewed hundreds of thousands of times on social media, tries to play on accusations from her critics that Shaked has pursued a fascist-like agenda and argues that her policies are in fact more democratic.

Supporters registered approval, but many comments judged the ad, which mimics an advert for a pricey perfume, as a failure that could be mistaken for an endorsement of fascism. "For anyone who doesn't know that the left often accuses Shaked of fascism, this ad will sound like she's endorsing fascism and calling it democracy," Eylon Levy of Israel's i24 news channel posted on Twitter.

Opinion polls show Shaked's far-right New Right party not performing as well in the election as had earlier been projected, and the aim seemed to be to recapture the public's attention. It certainly succeeded in doing so, though it perhaps backfired.

As dramatic piano music plays, Shaked saunters and poses while a narrator lists the virtues of a perfume called "Fascism". The qualities listed include Shaked's stated goals such as reducing what she calls judges' activism.

After spraying herself with "Fascism," Shaked turns her gaze to the camera and says: "Smells like democracy to me."

Prime Minister Benjamin Netanyahu and his right-wing Likud have been among them, creating an online television channel and churning out regular videos denouncing his main opponent, former military chief Benny Gantz. Gantz's Blue and White alliance has responded in kind.

Smaller parties have sought to differentiate themselves.

Finance Minister Moshe Kahlon's centre-right Kulanu, which is struggling in opinion polls, last week released a video designed as a trailer for a movie.

It featured a fish climbing a tree and a flatulent hippopotamus, with the message being that only Kahlon, the "sane right", cares about social issues.

The animals were meant to symbolise all the distractions from real issues Israeli voters are facing in the campaign.

The extreme-right Jewish Power party, which many Israelis view as racist, has distributed a video showing a soldier hesitating to shoot a Palestinian attacker out of fear of prosecution.

One of the party's leaders, Itamar Ben-Gvir, emerges and tells the soldier to "shoot him, it's self-defence!"

The head of the party, Michael Ben-Ari, has since been disqualified from the election by the supreme court for statements that the attorney general called incitement to racism.
Netanyahu and Gantz have been duking it out over who is best-suited to guarantee Israel's security.

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Monali Saha Ch…
 - 
Wednesday, 3 Jul 2019

Wonderful article. Very insightful. Go a lot of information

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KT
April 16,2020

Dubai, Apr 16: Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), unveiled a series of outdoor ads that form part of its new campaign to encourage the community to stay home.

Featuring the slogan 'For My Sake #StayHome for Us', the campaign depicts stunning artwork developed in collaboration with Emirati artist Maitha Demithan. The ads have been displayed on billboards, lamp posts and digital screens across Dubai.

The campaign reinforces the importance of staying at home in line with the strict restrictions on movement put in place by Dubai's Supreme Committee of Crisis and Disaster Management as part of intensified measures to combat Covid-19.

Nehal Badri, Director of Brand Dubai, said: "The outdoor campaign, displayed in prominent locations across Dubai, was designed to illustrate the importance of staying at home during the current sensitive period. Using Maitha Demithan's stunning creative artwork, we sought to send out a clear message to the community that staying at home is vital to safeguard the wellbeing of our loved ones. 

This project is one of a series of initiatives launched in collaboration with UAE-based artists to raise awareness about the need to unite efforts to protect vulnerable people from the risk of infection."

Emirati artist Maitha Demithan said: "It has been a privilege for me to work on this project and an honour to serve my country through my artworks. The three portraits featured in the campaign create a triptych that represents the people who are the most vulnerable to being infected by the virus. During such difficult times, art can play a crucial role in raising awareness on how to stay safe, but most importantly it can keep everyone inspired. I encourage all my fellow artists and the creative community to continue practicing social distancing and stay connected by using their creativity and innovation to raise awareness during this period."

Brand Dubai partnered with several media outlets, including Media 24/7, Arabian Outdoor Media and Hypermedia to launch the outdoor ads. The ads are displayed on Sheikh Zayed Road, Dubai Marina.

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Agencies
July 26,2020

Jeddah, Jul 26: The city of Makkah is opening its arms again to welcome pilgrims for the annual Hajj — although only a handful compared with previous years.

Because of the COVID-19 pandemic, this year’s event is limited to about 1,000 pilgrims, all from inside Saudi Arabia, about 700 of whom are expatriates.

Abdullah Al-Kathiri, an Emirati and a recovered COVID-19 patient, postponed his pilgrimage last year because it coincided with his wedding plans. “I’ve heard from many who’ve performed the pilgrimage in past years that it was always a smooth process, even with the massive numbers,” he said. “So you could imagine how it would be with the limited number of pilgrims this year. Surely it will be a great experience.”

Khadija, a Bulgarian expatriate, was overcome with tears when she heard she would be performing Hajj this year. “I didn’t expect they’d accept,” she said. “I’m sure this year’s Hajj will be an exceptional one in all respects.”

Dr. Haifa Yousef Hamdoon, a Tunisian physician in Qassim, is another who did not expect to be accepted because of the low numbers this year. “When I received confirmation of my request, I was overjoyed and couldn’t believe it,” she said.

Mu’taz Mohamed, a Sudanese pilgrim who also lives in Qassim region, praised the preventive and precautionary health measures taken in order to ensure his safety and that of other pilgrims, to enable them to perform the rituals safely.

After completing their arrival procedures, the pilgrims were taken to their accommodation in Makkah, supervised by the Ministry of Hajj and Umrah. They will stay there for four days before beginning their pilgrimage on July 30.

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News Network
April 20,2020

Apr 20: Eight Indians, including two engineers, have died due to the novel coronavirus in Saudi Arabia, according to a media report on Sunday.

Mohammed Aslam Khan, an electrical engineer in Makkah, and Azmatullah Khan, an engineer at the Makkah Haram power station, have died due to the COVID-19, Saudi Gazette reported.

Aslam Khan, aged 51, who hailed from Meerut in Uttar Pradesh, was admitted to King Faisal Hospital, Makkah on April 3, following worsening of his condition after being infected with fever and throat pain.

He had been on ventilator for more than two weeks and breathed his last on Saturday night, the paper said.

Khan is survived by wife and a daughter and a son. His wife and children are under self-imposed home quarantine.

Azmatullah Khan, from Telangana, died of coronavirus on Friday.

Mujeeb Pukkottoor, a prominent Indian social worker and general secretary of Makkah chapter of Kerala Muslim Cultural Center, told the paper that the body of Khan was buried in Makkah on Sunday.

Khan, aged 65, had been working with Saudi Binladin Group for the last 32 years.

Fakre Alam, an employee at the Haram Project of Saudi Binladin Group in Makkah, died on Sunday due to infection, the paper said.

Barkt Ali Abdullatif Fakir, an electrical technician working in Medina, also died of coronavirus, it said.

According to the Saudi Ministry of Health’s daily report published on April 14, the number of coronavirus infected cases among workers of Saudi Binladin Group in various parts of the Kingdom stood at 117, and these included 70 cases in Makkah.

The first two Indian fatalities were reported from Medina and Riyadh earlier this month with the death of Shebnaz Pala Kandiyil (29) and Safvan Nadamal (41), both from Kerala.

Mohammed Sadiq, from Hyderabad, working in Jeddah and Suleman Sayyid Junaid (Maharashtra) are other Indians who died due to COVID-19 in the Gulf kingdom, the paper said.

Shebnaz from Panoor in Kannoor district died on April 3 and his body was buried in Medina on April 7. He came back to the Kingdom March 3 after his marriage in January.

Safvan, a taxi driver from Chemmad in Malappuram district, died on April 2 and was buried in Riyadh on April 8.

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