PM Modi launchs Fit India Movement today, to administer fitness pledge

Agencies
August 29, 2019

New Delhi, Aug 29: On the occasion of National Sports Day, Prime Minister Narendra Modi on Thursday launched “Fit India Movement” at the Indira Gandhi Indoor Stadium here. The Prime Minister also administer a fitness pledge in his address, inviting all Indians to join in.

The programme aims to encourage all citizens to inculcate a culture of fitness.

The launch of the Fit India campaign will be telecast live on Doordarshan and will be simulcast on social media platforms Youtube and Facebook.

The campaign is supported by several national sports icons including World Badminton champion P V Sindhu, sprinter Hima Das along with celebrated wrestlers Bajrang Punia and Sakshi Malik.

Encouraging followers to take out some time everyday to stay fit, P V Sindhu in a video released by Sports Authority of India on August 27 said, “I am taking the pledge, are you guys ready to take the pledge.

The Prime Minister had announced the launch of the campaign during his monthly radio address, “Mann Ki Baat” on August 25 and said he wanted to see his listeners fit and make them “fitness conscious”. He had indicated that the fitness programme will have fixed goals.

Arrangements have been made for wide viewing of the launch; University Grants Commission (UGC) has asked affiliated higher educational institutes to make arrangements for live viewing of the event by the students, faculty and staff

Institutes have also been instructed to prepare and implement an institutional fitness plan incorporating sports/exercises/physical activities for fitness, into the daily routine. UGC has also asked institutes to encourage every person to walk 10,000 steps on Thursday.

Institutes have also been told to upload their fitness action plans on UGC’s “Fit India Movement Portal” which is under development.

Union Sports Minister Kiren Rijiju said the Prime Minister’s initiative was receiving support from all sections of the society.

“Tremendous supporters are coming from all sections of the society to participate in the #FitIndiaMovement to be launched by @narendramodi ji on 29th Aug at 10am,” said the minister.

Chief Ministers, Corporates and many icons are taking amazing steps to make the programme a grand success.

PM Modi is a well known supporter of Yoga and has in the past attributed his fitness to regular yoga and breathing exercises.

Speaking about his fitness routine, the Prime Minsiter had said, “I am equally energetic from morning till night. I guess the secret behind it is yoga and [breathing exercises]. Whenever I feel tired, I just practice deep breathing and that refreshes me again.”

Fit India Movement is the latest among several other initiatives by the Prime Minister to promote fitness and health.

Comments

AU
 - 
Thursday, 29 Aug 2019

log bagair paise ki kangaal he, jeenekeliye tadaprahe he aur hamara PM ji exercise ,yoga and foreign country visit me busy he. No words, all we did our own. Maadidunnu maharaya! 

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News Network
April 6,2020

New Delhi, Apr 6: Prime Minister Narendra Modi on Monday said India's efforts to combat coronavirus have set an example and it is among countries which understood the pandemic's seriousness and took various timely decisions to combat the virus.

Addressing BJP workers to mark the 40th foundation day of the party, he also appreciated the maturity shown by people during the lockdown, describing it as  unprecedented.

"We got to see our collective strength on Sunday evening," he said referring to the countrywide exercise to switch off lights and illuminate diyas for nine minutes to show India's collective strength to fight the deadly virus.

He also urged BJP workers to follow a five-point agenda, including working to ensure that no poor goes hungry.

He asked them to follow the guidelines issued by party president J P Nadda.

Fight against coronavirus is no less than war, Modi said, asking BJP workers to donate and encourage others to contribute to the PM-CARES fund.

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News Network
January 23,2020

Mumbai, Jan 23: Rashmi Sahijwala never expected to start working at the age of 59, let alone join India’s gig economy—now she is part of an army of housewives turning their homes into “cloud kitchens” to feed time-starved millennials.

Asia’s third-largest economy is battling a slowdown so sharp it is creating a drag on global growth, the International Monetary Fund said Monday, but there are some bright spots.

The gig economy, aided by cheap mobile data and abundant labour, has flourished in India, opening up new markets across the vast nation.

Although Indian women have long battled for access to education and employment opportunities, the biggest hurdle for many is convincing conservative families to let them leave home.

But new apps like Curryful, Homefoodi, and Nanighar are tapping the skills of housewives to slice, dice and prepare meals for hungry urbanites from the comfort of their homes.

The so-called cloud kitchens—restaurants that have no physical presence and a delivery-only model—are rising in popularity as there is a boom in food delivery apps such as Swiggy and Zomato.

“We want to be the Uber of home-cooked food,” said Ben Mathew, who launched Curryful in 2018, convinced that housewives were a huge untapped resource.

His company—which employs five people for the app’s daily operations—works with 52 women and three men, and the 31-year-old web entrepreneur hopes to get one million female chefs on-board by 2022.

“We usually train them in processes of sanitisation, cooking, prep time and packaging... and then launch them on the platform,” Mathew told news agency.

One of the first housewives to join Curryful in November 2018 shortly after its launch, Sahijwala was initially apprehensive, despite having four decades of experience in the kitchen.

But backed by her children, including her son who gave her regular feedback about her proposed dishes, she took the plunge.

Since then, she’s undergone a crash course in how to run a business, from creating weekly menus to buying supplies from wholesale markets to cut costs.

The learning curve was steep and Sahijwala switched from cooking everything from scratch to preparing curries and batters for breads in advance to save time and limit leftovers.

She even bought a massive freezer to store fruits and vegetables despite her husband’s reservations about the cost.

“I told him that I am a professional now,” she told news agency.

‘Internet restaurants’

Kallol Banerjee, co-founder of Rebel Foods which runs 301 cloud kitchens backing up 2,200 “internet restaurants”, was among the first entrepreneurs to embrace the concept in 2012.

“We could do more brands from one kitchen and cater to different customer requirements at multiple price points,” Banerjee told AFP.

The chefs buy the ingredients, supply the cookware and pay the utility bills.

The apps—which make their money through charging commission, such as more than 18 percent per order for Curryful—offer training and supply the chefs with containers and bags to pack the food in.

Curryful chef Chand Vyas, 55, spent years trying to set up a lunch delivery business but finally gave up after failing to compete with dabbawalas, Mumbai’s famously efficient food porters.

Today Vyas works seven hours a day, five days a week in her kitchen, serving up a bevy of Indian vegetarian staples, from street food favourites to lentils and rice according to the app’s weekly set menus.

“I don’t understand marketing or how to run a business but I know how to cook. So, the current partnership helps me focus on just that while Curryful takes care of the rest,” Vyas told AFP.

She pockets up to $150 (Rs 10,000 approx) a month after accounting for the commissions and costs, but hopes to earn more as the orders increase.

In contrast, a chef at a bricks-and-mortar restaurant takes home a monthly wage of between $300 (Rs 20,000 approx) and $1,000 (Rs 70,000) approx for working six days a week.

With India’s cloud kitchen sector expected to reach $1.05 billion by 2023, according to data platform Inc42, other companies are also keen to get a slice of the action.

Swiggy, for example, has invested 2.5 billion rupees ($35.3 million) in opening 1,000 cloud kitchens across the nation.

Back in her Mumbai kitchen, Sahijwala is elated to have embarked on a career at an age when her contemporaries are eyeing retirement.

Over the past year, she has seen her profit grow to $200 (Rs 15,000 approx) a month, but more importantly, she said, “My passion has finally found an outlet.

“I am just glad life has given me this chance.”

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News Network
February 17,2020

New Delhi, Feb 17: Two alleged criminals were killed in an exchange of fire with the Special Cell of Delhi Police at Pul Pehlad Pur area in New Delhi on Monday morning, officials said.

The encounter took place around 5 am, they said.

Raja Qureshi and Ramesh Bahadur, who were injured during the encounter, were rushed to a nearby hospital, where they were declared brought dead by doctors, Deputy Commissioner of Police (Special Cell) P S Kushwah said.

According to police, the two men were involved in multiple cases of murder and robbery.

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