Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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News Network
June 6,2020

Mumbai, Jun 6: Reminiscing about his 'special knock' of 208 runs from 153 balls, Indian cricketer Rohit Sharma revealed why his wife Ritika had got emotional after he smashed his third double century in ODIs.

Rohit narrated the incident during his appearance in Episode 2 of the 'Open nets with Mayank'.

The batsman, who was accompanied by Shikhar Dhawan and Mayank on the show, said his wife thought that he had twisted his hand while diving for the 196th run during the innings.

"As you can see my wife got emotional there, this day was special as it was my anniversary. Probably the best gift I could give it to her while I am on the field, it was quite emotional though," said Rohit during the candid chat.

"When I came from the ground, I just asked her why did you (Ritika) cry? So she told me that she thought I (Rohit) twisted my hand when I dived for my 196th run and that was a little worrying factor for her, she got little emotional of because of that I guess," Rohit added.

In the match, the 32-year-old scored 208 runs with 13 fours and 12 sixes against Sri Lanka at Punjab Cricket Association IS Bindra Stadium in Mohali.

This enabled India to post a score of 392/4 in the allotted fifty overs.

India then went on to win the match by 141 runs.

"To be honest I was going pretty slow, I never thought I will get to a double hundred but once you cross 125, I feel it gets easier for you because bowlers are under pressure. Unless you make a mistake I don't think you can get out," said Rohit.

Rohit has scored two double hundreds against Sri Lanka and one against Australia in ODIs. The right-handed batsman is the only cricketer to make three double hundreds in ODI history.

Rohit, Shikhar, and Mayank would have been in action for Mumbai Indians, Delhi Capitals, and Kings XI Punjab respectively, had the Indian Premier League (IPL) commenced from March 29. However, the tournament was suspended indefinitely due to the coronavirus pandemic.

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News Network
January 10,2020

Srinagar, Jan 10: Real Kashmir FC made a strong comeback in the second half to play out a 1-1 draw against former champions Punjab FC in their home I-League match here on Friday.

The 'Snow Leopards' equalised in the 62nd minute through Gnohere Krizo in front of a partisan crowd of 8,500 spectators after Makan Chothe had given Punjab FC the lead in the 21st minute at the TRC ground.

After Thursday's draw, Punjab FC is placed third on the table with 10 points from seven games. Real Kashmir FC remained at eighth with six points from five matches. This was Real Kashmir's third home match on the trot.

The match was a story of two halves as the first belonged to the visitors who enjoyed a 62 per cent possession of the ball, whereas the second belonged to the home side.

Both the teams were looking to gain an early advantage and Punjab FC took the lead after 21 minutes.

Confusion inside the Real Kashmir box because of a long ball from Punjab opened up an opportunity for Chothe and he made no mistake as he smashed the ball at the back of the net.

As the fans cheered on, Real Kashmir created a flurry of chances, but none of the home side players could find the back of the net. Punjab was able to hold on to their slender lead heading into the tunnel.

The second half resumed with Real Kashmir pressing high up the field and pressurising Punjab.

In the 56th minute, Real Kashmir playmaker Kallum Higginbotham cut through two defenders on the left side of the box and the ball fell to Mason Robertson, whose shot was too weak to trouble the Punjab goalkeeper.

Soon after, it was Danish Farooq who tried a curler from a distance but his shot did not have enough bend to trouble the Punjab goalkeeper. The home team's effort finally paid off in the 62nd minute.

A miscalculated header by Danilo Augusto fell at the feet of Gnohere Krizo, who was one-on-one with the keeper. He made no mistake in striking the ball into the opponent's goal to score the equaliser.

Real Kashmir was in their groove now, and Kallum came in from the right with a beautiful low cross across the face of the goal but Mason could not get a touch as the chance went begging.

The duo of Kallum and Mason were proving difficult for Punjab to deal with. In the 82nd minute, a beautiful long ball by Kallum found the head of a towering Mason, but the effort went just over the crossbar.

Within a few moments, Punjab again had another nervous moment as Chesterpoul Lyngdoh's cross from the right side hit the arm of Thoiba Singh but the referee turned down an appeal for penalty.

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News Network
July 12,2020

New Delhi, Jul 12: Former India batsman Sachin Tendulkar has urged the International Cricket Council (ICC) to do away with 'umpire's call' whenever a team opts for a review regarding a leg-before wicket (LBW) decision.

The Master Blaster has also said that a batsman should be given out if the ball is hitting the stumps.

Whether more than 50 per cent of the ball is hitting the stumps or not should not be matter, he further stated.

"What per cent of the ball hits the stumps doesn't matter, if DRS shows us that the ball is hitting the stumps, it should be given out, regardless of the on-field call," Tendulkar tweeted.

With this tweet, the former India batsman also shared a video, in which he has a discussion with Brian Lara regarding the working of DRS.
"One thing I don't agree with, with the ICC, is the DRS they have been using for quite some time. It is the LBW decision where more than 50 per cent of the ball must be hitting the stumps for the on-field decision to be overturned," Tendulkar said in the video.

"The only reason they (the batsman or the bowler) have gone upstairs is that they are unhappy with the on-field decision, so when the decision goes to the third umpire, let the technology take over, just like in tennis, it's either in or out, there's nothing in between," he added.

This call for doing away with umpire's call has been recommended by many former players.
Whenever a verdict pops up as 'umpire's call, the decision of the on-field umpire is not changed, but the teams do not lose their review as well.

ICC recently introduced some changes to the game of cricket, and they gave all teams liberty of extra review as non-neutral umpires will be employed in Test matches due to the coronavirus pandemic.

As a result, all teams will now have three reviews in every innings of a Test match. 

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