Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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News Network
May 9,2020

May 9: Filipina weightlifting star Hidilyn Diaz noticed live-streamed concerts were collecting money for coronavirus relief and was struck by inspiration: why not raise funds with an online workout?

Since then the Olympic silver-medallist -- and strong contender for her country's first Games gold -- has made enough money to buy food packs for hundreds of hard-hit families in the Philippines.

Diaz has done it all from Malaysia, where she was training to qualify for the now-postponed Tokyo Olympics when much of the world locked down against the virus in March.

"I thought (distribution) would be impossible because I'm not physically present," Diaz, 29, told news agency.

"It's a good thing that I have trusted friends and trusted family members who understand why we need to do a fundraising."

That circle of supporters has handed out the packages, which include vegetables, eggs and rice, to more than 400 families.

The food was bought with donations from about 50 people who joined sessions that lasted up to three hours, and gave them a rare chance to train with an elite athlete.

Diaz rose to fame in 2016 after snagging a surprise silver in the 53 kilogramme category in Rio, becoming the Philippines' first female Olympic medallist and ending the nation's 20-year medal drought at the Games.

Two years later, she won gold at the Asian Games in Indonesia.

However, her quest to qualify for Tokyo is on hold ahead of the Games' rescheduled opening in July 2021.

"I thought all the hard work would soon be over... then it was extended," she said. "But I'm still thankful I can still continue with (the training) I need to do."

Still, the lockdown broke her daily training regimen, keeping her away from weights for 14 days for the first time in her career.

"I felt like I was losing my mind already. I've been carrying the barbell for 18 years and all of a sudden it's gone. Those were the kinds of anxiety that I felt," she said.

But she got access to some equipment, and with her coach's urging, got back to work. She was relieved to find her strength was still there.

Instead of a Tokyo berth, the past months have been about a different kind of accomplishment for Diaz: helping her countrymen get through the coronavirus crisis.

Rosemelyn Francisco's family in Zamboanga City, Diaz's home town, is one of the first to get help from the athlete's initiative, and is deeply grateful.

Her family was not wealthy to begin with, and the pandemic has cost her husband his construction job.

"The food she donated has all everything we need, including eggs," said Francisco, 27.

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News Network
January 23,2020

Jan 23: Quinton de Kock has been named as the new captain of the South Africa One-Day International side, taking over from Faf du Plessis, who is dropped altogether from the three-match series against England next month.

Du Plessis led South Africa in their disastrous 2019 World Cup campaign and has hinted at international retirement from all formats following the Twenty20 global finals in Australia later this year.

"We all know the quality of the player that Quinton de Kock has grown to become," CSA director of cricket Graeme Smith said in a statement on Tuesday.

"Over the years we have watched him grow in confidence and become one of the top ODI wicket-keeper batsmen in the world. He has a unique outlook and manner in which he goes about his business and is tactically very street smart."

De Kock leads a 15-man squad with five uncapped players in seamers Lutho Sipamla and Sisanda Magala, left-arm orthodox spinner all-rounder Bjorn Fortuin, opening batsman Janneman Malan and wicketkeeper-batsman Kyle Verreynne.

Magala, leg-spinner Tabraiz Shamsi, seamer Lungi Ngidi and hard-hitting opening batsman Jon Jon Smuts must pass fitness tests before they can join the squad.

Fast bowler Kagiso Rabada will be rested for the series, while allrounders Chris Morris and Dwaine Pretorius have also not been able to force their way in.

"The road towards the 2023 Cricket World Cup starts now and we want players doing well in our domestic structures to see the rewards of the hard work that they have put in," CSA Independent Selector Linda Zondi added.

The first ODI will be staged in Cape Town on Feb.4th, with the second in Durban three days later and the final match of the series to be held in Johannesburg on Feb.9th.

Squad: Quinton de Kock (captain), Reeza Hendricks, Temba Bavuma, Rassie van der Dussen, David Miller, Jon Jon Smuts, Andile Phehlukwayo, Lutho Sipamla, Lungi Ngidi, Tabraiz Shamsi, Sisanda Magala, Bjorn Fortuin, Beuran Hendricks, Janneman Malan, Kyle Verreynne.

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News Network
January 9,2020

Mumbai, Jan 9: Former India all-rounder Irfan Pathan feels that the Men in Blue have the edge over Australia in terms of talent and confidence ahead of the two teams' three-match ODI series starting January 14 in Mumbai.

"In the past that wasn't the case because they were doing really well. We were trying to match that level. I feel that Indian cricket is a notch ahead in terms of talent, in terms of cricket and in terms of confidence," Star Sports expert Irfan Pathan said. "The only thing that will make it equal is the kind of pitches we are going to play in Australia because we do not have experience playing on those hard and bouncy pitches," said Pathan, who recently called time on his international career.

Recounting his favourite memory of playing against Australia, Irfan said, "It all started in Australia for me. The most memorable moment was getting my first wicket and helping India win a Test match in Australia after 21 years. Winning the Test in Perth and being named the Man of the Match is also a favourite memory for me."

Australia have already announced their team for the three-match ODI series with India. The team will be led by Aaron Finch. The other members of the team are Ashton Agar, Alex Carey, Pat Cummins, Peter Handscomb, Josh Hazlewood, Marnus Labuschagne, Kane Richardson, D'Arcy Short, Steve Smith, Mitchell Starc, Ashton Turner, David Warner, and Adam Zampa.

India are yet to announce their team but in all probability, it will be led by Virat Kohli who has been in phenomenal form over the last few years. All three ODIs are day and night affair. While the first match of the series is on January 14 in Mumbai, the second will be played at Rajkot on January 17 followed by the January 19 clash in Bengaluru.

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