Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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Agencies
January 16,2020

New Delhi, Jan 16: Mahendra Singh Dhoni was on Thursday dropped from the BCCI's list of centrally contracted players, raising fresh doubts on the future of the former India captain who has not played since the World Cup semifinal loss to New Zealand last year.

The BCCI announced the central contracts for the period of October 2019 to September 2020. Dhoni was in the A category, which fetches a player Rs 5 crore, until last year.

Skipper Virat Kohli, his deputy Rohit Sharma and top pacer Jasprit Bumrah were retained in the highest A+ bracket of Rs 7 crore.

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Agencies
January 11,2020

London, Jan 11: Former cricketer Sachin Tendulkar's famous lap around the Wankhede Stadium after the World Cup 2011 win has been nominated in Laureas's list for the most inspiring sporting event in the last twenty years.

The moment featuring Tendulkar has been described as "Carried on the shoulders by a nation".

On his sixth attempt at the World Cup and with India not having won the competition since 1983, Tendulkar finally became a part of the team that lifted the coveted trophy. Carried on the shoulders of the Indian team, he made a lap of honour, shedding tears of joy after the victory was sealed in his home city.

The 2011 World Cup was also the first time, in which a host nation ended up winning the trophy.

Apart from Tendulkar, England's Andrew Flintoff is the only other cricketer to feature in the list. In 2005, England managed to defeat Australia in an Ashes Test, but Flintoff chose to first shake hands with Brett Lee rather than celebrate with his side.

Matthias Steiner (weightlifting), Natalie du Toit (swimming), Sky Brown (skateboarding), Alistair and Jonathan Brownlee (triathlon), Xia Boyu (mountaineering) have been nominated in the list.

Female tennis stars also feature in the list for coming up with an equal play, equal pay campaign. After pressure from Venus Williams and others, Wimbledon announced that female tennis players would receive prize money equal to the men's.

German international footballer Miroslav Klose was playing for Lazio in Italy's Serie A in 2012 against Napoli when he rose for a ball in the early moments of the game.

The ball came spiraling off his hand and skirted into the back of the net and a goal was awarded. While most players would carry on as if nothing had happened, Klose was honest with the referee and admitted that he handled the ball.

As a result, he also finds a place on the list.

The Laureus Sporting Moment Award celebrates the moments where the sport has unified people in the most extraordinary way.

This campaign has shortlisted 20 sporting stories from the last 20 years that have left their mark on the world.

The winner will be decided on the basis of public voting. It has already started, and the final date to cast the vote is February 16.

Finally, the result will be declared on February 17.
With three knock-out rounds, the top-20 moments will be whittled down to ten then five, with the top-five moments going head-to-head.

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News Network
April 28,2020

Chennai, Apr 28: Former Karnataka batsman J Arun Kumar was on Tuesday appointed coach of the USA cricket team and listed earning a Test status, by his own admission a "far-fetched" thought at the moment, among his long-term goals.

Jak, as he is known in the cricketing circles, has worked with the Karnataka team for several years and as batting coach with IPL franchise Kings XI Punjab.

"... Following an exhaustive recruitment process, former first class Ranji Trophy and IPL player and coach, J Arun Kumar, had been identified as the preferred candidate for the next men's head coach," USA Cricket chief executive Iain Higgins said on its website.

The CEO added, "He travelled to the USA to meet support staff, selectors and players at a talent camp in Houston and to continue those discussions with us.

"I'm delighted to say that we have subsequently reached agreement with Jak that he will take up the role and be permanently based in the United States as and when his working visa has been obtained."

Arun Kumar was also in charge of a fledgling Puducherry team before quitting in February owing to differences with the association officials.

The COVID-19 pandemic has however prevented a prompt departure for the United States.

"Of course, the COVID-19 crisis has now presented some challenges around the scope of the role in the short/medium term, but we look forward to completing all of the arrangements and to welcoming him more formally in due course," Higgins said.

Arun kumar, who scored over 7,200 runs in first-class cricket and over 3,000 runs in List 'A' games, had guided Karnataka to a treble for two successive seasons -- Ranji Trophy, Vijay Hazare Trophy and Irani Cup -- in 2013-14 and 2014-15.

Delighted to get the role, the 45-year old said he has a vision for USA cricket, including making it a Test-playing nation.

"The first thing is based on my visa and when the coronavirus situation will end in the US, so it's all based on that. At what time my visa will be approved, that's when I will be heading there.

"There are long, mid and short-term goals and my vision obviously will be that the USA in the coming years will be one of the Test playing nations.

"It's a far-fledged goal, but yes, that's the vision and as of now the short term will be World Cup league.

"We will have to be the top side in that and then go to the next level," Arun Kumar told PTI in an interaction.

He further said the immediate aim is to get the team together after a bad run in Nepal.

"Priority is to get the team together, we had a bad run in Nepal, so obviously the team is on little down slide, so we will get up and the immediate short-term goal is to get in touch with players.

"This lockdown gives us time to actually know each other, although we are spread out in different parts of the country, and it is gives us time to connect better and work on certain mental and tactical aspects of the game," he added.

Arun Kumar had been in the US briefly some time ago and had met some officials, selectors and players at a camp in Houston.

"I met some officials, selectors and players at a talent camp in Houston and got an insight of what I can expect in the future and based on those we have designed a pathway for junior to senior cricket and women's cricket.

"It is a work in progress," he said.

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