Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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Agencies
February 23,2020

Madrid, Feb 23: Lionel Messi scored four goals and Barcelona reclaimed the top spot in the La Liga as Real Madrid suffered a surprise defeat by Levante last night, a week before the Clasico.

Madrid's nightmare afternoon was made worse by another injury to Eden Hazard, who was forced off in the second half of their 1-0 defeat in Valencia and is now doubtful to face Manchester City on Wednesday in the Champions League.

"It doesn't look good," said Real coach Zinedine Zidane afterwards.

Messi, meanwhile, ridiculed talk of a goal drought by scoring four against Eibar after four games without one, while emergency signing Martin Braithwaite made two assists off the bench, teeing up Messi and then Arthur Melo in injury-time.

Their 5-0 rout, coupled with Madrid's defeat, means Barca move back to the summit of La Liga, two points ahead of Zidane's side ahead of next Saturday's showdown at the Santiago Bernabeu.

It amounts to a considerable shift in momentum, with Barcelona away at Napoli in the first leg of the Champions League last 16 on Tuesday.

Madrid host City a day later and the plan had been for Hazard to regain form and fitness in what was only his second start since returning from three months out with a broken right foot.

But the Belgian sat in the dug-out with an ice pack around the same foot after going off and Zidane suggested it was a repeat injury after the match. "It can be weak where you've had an injury," he said.

For Madrid, playing catch-up again next weekend will be a particularly heavy psychological blow, especially given the series of off-field problems engulfing Barcelona in recent weeks.

Yet on the pitch, Messi showed no sign of distraction as the 32-year-old completed the second fastest of his now 36 league hat-tricks, after less than 40 minutes at Camp Nou.

"There's nothing left to do but stand up and applaud," Eibar wrote on Twitter afterwards.

"I won't wash my kit after hugging Messi," said Braithwaite.

Braithwaite's arrival from Leganes drew criticism after Barcelona capitalised on a curious La Liga rule that allows clubs to sign outside of the transfer window if they have lost a player to serious injury.

Brilliant Messi

Messi quickly got to work, scoring a brilliant first goal in the 14th minute after collecting the ball centrally, around 30 yards out. He had three Eibar defenders in front of him but found a way through, nutmegging Anaitz Arbilla before chipping delicately into the corner.

The second came in the 37th minute as Sergio Busquets found Arturo Vidal, who feathered a flick into Messi's path. Messi surged forward, past his stumbling opponents, and fired in.

His third, three minutes later, was the simplest of the trio and arrived only after he tried to play in Antoine Griezmann. His generosity was rewarded as a sloppy Griezmann touch meant the ball cannoned back to Messi, who apologetically poked in.

Coach Quique Setien was able to take Griezmann off with 18 minutes left and introduce Braithwaite for his debut. Braithwaite's first contribution was a skewed cross but things improved immeasurably from there, as two passes across goal gave Messi his fourth and Arthur his first.

Madrid were never in control of a chaotic contest against Levante but might have taken the lead if Hazard had done better with a long ball over the top from Marcelo, which he failed to control and then scuffed into the hands of Aitor Fernandez.

He limped off and Madrid lost their way, finally punished with 11 minutes left by a straight ball through to Morales. Luka Modric, exposed on the right side of Madrid's defence, was unable to recover and Morales caught Courtois by surprise by firing early past the goalkeeper and into the top corner.

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Agencies
January 16,2020

New Delhi, Jan 16: Veteran cricketer Mithali Raj was on Thursday demoted to Grade B from A in the BCCI central contracts while Radha Yadav and Taniya Bhatia were elevated to the middle bracket.

Mithali not being kept in the Rs 50 lakh category was expected as the 37-year-old retired from T20s in September last year. However, she remains the ODI captain and plans to carry on till the 2021 World Cup.

T20 skipper Harmanpreet Kaur retained his A category contract alongside Smriti Mandhana and Poonam Yadav.

Radha and Taniya, who both had a Grade C contract worth Rs 10 lakh last year, have now entered Grade B (Rs 30 lakh).

Players getting a central contract for the first time are 15-year-old opener Shafali Verma and Harleen Deol, who like the teenager is an attacking batter.

Shafali has attracted a lot of attention ever since making her India debut last year. She recently made 124 against Australia A in Brisbane. The opener will be expected to deliver in the upcoming T20 World Cup Down Under.

Dropped from the list is Mona Meshram, who was in Grade C last year and hasn't played a single game in recent times.

The latest contracts run from October 2019 to September 2020.

Grade A (Rs 50 lakh): Harmanpreet Kaur, Smriti Mandhana, Poonam Yadav.

Grade B (Rs 30 lakh): Mithali Raj, Jhulan Goswami, Ekta Bisht, Radha Yadav, Taniya Bhatia, Shikha Pandey, Jemimah Rodrigues, Deepti Sharma.

Grade C (Rs 10 lakh): Veda Krishnamurthy, Punam Raut, Anuja Patil, Mansi Joshi, D Hemlatha, Arundhati Reddy, Rajeshwari Gayakwad, Pooja Vastrakar, Harleen Deol, Priya Punia, Shafali Verma.

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Agencies
February 4,2020

Potchefstroom, Feb 4: Yashasvi Jaiswal and Divyaansh Saxena guided India to a comfortable ten wickets win over Pakistan in the ICC U19 World Cup semifinal at Senwes Park on Tuesday and progressed to the final of the tournament.

Chasing 173, Indian openers Jaiswal and Saxena played cautiously and stitched an unbeaten partnership of 176 runs.

The duo built the highest opening partnership of the tournament's history. Jaiswal, the left-handed batsman, scored his maiden century of the tournament as he amassed unbeaten 105 runs studded with eight fours and four sixes.

Saxena scored 59* off 99 balls including six fours. India chased down the total in 35.2 overs. This is the first time in the history of the U19 World Cup that a team won a knockout match by ten wickets.

Earlier, Pakistan won the toss and elected to bat.

Opener Haider Ali and skipper Rohail Nazir's half-centuries guided the side to a respectable total of 172. Ali played a knock of 56 runs while Nazir accumulated 62 runs including six boundaries.

Pakistan did not have a good start as they lost Mohammad Hurair (4) in the second over. Fahad Munir, came to bat at number three, failed to score a single run and was departed by Ravi Bishnoi on a duck in ninth over.

Apart from Ali and Nazir, Mohammad Haris was the only batsman to score runs in double digits. He played an innings of 21 runs off 15 balls. Indian bowlers showed a spirited performance as they bowled out arch-rival in 43.1 overs.

Pacers Karthik Tyagi and Sushant Mishra bagged two and three wickets respectively. Spinner Ravi Bishnoi clinched two scalps and conceded 46 runs in his ten overs.

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