Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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News Network
January 28,2020

Hamilton, Jan 28: No one sits on the seat that Mahendra Singh Dhoni made his own in the team bus, revealed India leg-spinner Yuzvendra Chahal, saying that the talismanic former skipper is missed by the side.

In a video shot inside the team bus while it was on its way to Hamilton for the third T20 International against New Zealand, Chahal is seen talking to several members of the squad including Jasprit Bumrah, Rishabh Pant and KL Rahul.

Towards the end of the video, he moved to the rear of the bus and pointed to an empty seat which, he said, was the former captain's preferred spot before he went on a sabbatical last year.

"Yeh woh seat hai jahan ek legend baithate the. Mahi bhai. Abhi bhi yaha koi nahi baithata. Hum unhe bohot miss karte hai (This is the seat that used to be occupied a legend. MS Dhoni. No one sits here now. We miss him a lot)," Chahal said in the video posted on 'bcci.tv'.

The-38-year-old Dhoni has not played a competitive game since the World Cup semifinal loss to New Zealand on July 9. Earlier this month, Dhoni was dropped from the BCCI's list of centrally contracted players, raising fresh doubts on his future.

However, on the same day, Dhoni returned to training, batting fluently in the Jharkhand team nets.

Head coach Ravi Shastri has hinted that the celebrated wicketkeeper-batsman might retire from ODIs soon but will be in contention for a T20 World Cup berth provided he does well for Chennai Super Kings in the IPL.

The Indian team lead the five-match T20 series against New Zealand 2-0.

Virat Kohli's men will take on the hosts in the third T20 here on Wednesday.

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News Network
May 21,2020

Mumbai, May 21: Former India opener Gautam Gambhir has chosen legendary Sachin Tendulkar over current skipper Virat Kohli as a better batsman in the ODI format, considering the changed rules of the game and the Mumbaikar's longevity of career.

Tendulkar, who retired in 2013, played 463 ODIs and amassed 18, 426 runs with 49 hundreds at an average of 44.83.

Kohli, on the other hand, has played 248 ODIs and scored 11, 867 runs with 43 tons at an average of 59.33.

"Sachin Tendulkar, because probably with one white ball and four fielders inside the circle, not five fielders outside, it will be Sachin Tendulkar for me," Gambhir said on Star Sports show 'Cricket Connected'.

Nowadays, a one-day innings is played with two white balls and with three powerplays.

In the first power play (overs 1-10), two fielders are allowed beyond the 30-yard circle, while in the second powerplay (overs 10-40) four fielders are allowed. In the last powerplay (overs 40-50), five fielders are allowed outside the 30-yard circle.

Gambhir, who was the star performer in 2011 ODI World Cup final which India won, feels that the change in rules has helped batsmen.

"It's difficult because Virat Kohli has done phenomenally well but I think the rules have changed as well, which has helped a lot of new batters," elaborated Gambhir, who played 58 Tests and 147 ODIs.

"The new generation, with 2 new balls, no reverse swing, nothing for the finger spin, five fielders inside for the 50 overs, probably that makes batting much easier.

He said he would also go with Tendulkar, considering his longevity and flow of the ODI cricket format at that time.

"Probably I’ll go with Sachin Tendulkar if we see the longevity and flow of the one-day cricket format.

"Look at how Sachin Tendulkar has played, different rules, that time 230 to 240, was a winning total," Gambhir signed off. 

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News Network
May 12,2020

New Delhi, May 12: Virat Kohli's natural talent makes him a cricketing equivalent of Roger Federer while Steve Smith's mental fortitude matches that of Rafael Nadal, said South African swashbuckler AB de Villiers comparing the two contemporary greats.

In an instagram chat with former Zimbabwe seamer Pommie Mbangwa, de Villiers spoke about the two batsmen, who are easily the game's biggest crowd-pullers right now.

"It's a difficult one, but Virat is definitely the more natural ball-striker, there's no doubt about that," de Villiers said during his interaction on 'Sports Hurricane'.

"In tennis terms, I'd say he's more like a (Roger) Federer whereas Smith is like a (Rafael) Nadal. Smith is mentally very strong and figures out a way of scoring runs - he doesn't look natural, but he ends up writing records and doing amazing things at the crease.

"I think mentally, Smith is one of the best I have ever seen. Virat has also scored runs all over the world and won games under pressure," de Villiers,himself a modern day great, said.

De Villiers also felt that when it comes to chasing, Kohli is a shade ahead of Tendulkar.

"Sachin is a role model for both of us (him and Kohli). The way he stood out in his era, the things he achieved and with the grace he did all that is a great example for everyone," de Villiers said.

"And I think Virat will also say that he set the standards for us to follow.

"But personally, in a chase, I'd say Virat is the best I've seen in my life. Sachin was amazing in all formats and all situations, but Virat comes out on top while chasing."

The world knows Kohli as a prolific cricketer but for de Villiers, he is a friend, who has interests beyond cricket and is spiritual at one level.

"He's much deeper than just a cricket player...I think most people realise after a while that there's more to life than just cricket," de Villiers said.

"...Virat's always been a thinker, he experiments (with) a lot of things, he loves trying new things out - gym wise, what he puts in his mouth. He thinks a lot about life after life - what's to come, the different religions, we talk about everything."

De Villiers said that he also shares a great bond with Indian captain's actor wife Anushka Sharma, conversing on a lot of issues including family life.

"We go pretty deep and his missus as well, Anushka, we have very deep conversations, which is fantastic. We talk about children and family. We're waiting for that first little Kohli to come.

"It's a good friendship and we always find a way to talk about cricket as well, but 90 per cent of the time we talk about other stuff. It's refreshing and in the middle of a very intense IPL tournament," he shared.

IPL, for de Villiers, is not just a tournament but also about friendships that he cherishes.

"Obviously, when it comes to the IPL in India, it's been more than friendship," De Villiers said, when asked who his best friends in cricket are.

"Virat obviously - not only during the IPL, we chat throughout the year, which means it's different than just the IPL or cricketing friendship.

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