Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 9,2020

May 9: Indian cricket icon Sachin Tendulkar has donated an undisclosed amount to financially help 4,000 underprivileged people, including children from Brihanmumbai Municipal Corporation (BMC) schools, amid the Covid-19 pandemic.

Tendulkar made the donation to the Hi5 Foundation, a non-profit organisation based out of Mumbai.

“Best wishes to team Hi5 for your efforts in supporting families of daily wage earners,” Tendulkar tweeted.

The organisation, through a tweet, thanked Tendulkar for doing his bit for the needy.

“Thanks @sachin_rt for proving once again that #sports encourages compassion! Your generous donation towards our #COVID19 fund enables us to financially aid 4000 underprivileged people, including children from @mybmc schools. Our budding sportspersons thank you, Little Master!”

The legendary batsman had earlier contributed Rs 25 lakh each to Prime Minister’s Relief Fund and Chief Minister’s Relief Fund for the country’s fight against COVID-19. Tendulkar had earlier pledged to bear the cost of feeding 5,000 people for a month in a couple of areas in Mumbai.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 11,2020

Karachi, May 11: Pakistan might play more Test matches during their tour of England if it goes ahead as scheduled in July after the West Indies pulled out of an assignment there in June owing to the COVID-19 pandemic.

The Pakistan Cricket Board and the England and Wales Cricket Board officials are due to have a video conference on May 18 to discuss how they should proceed with the tour given the situation because of the pandemic.

"At present we have to play three Tests and three T20 internationals but the number of Tests could be increased and the tour could start a bit early in July," a PCB source said.

The source said that the ECB could offer to organise a four or five Test series against Pakistan if the West Indies tour didn’t go ahead.

Issues that are likely to be discussed in the May 18 meet are a quarantine period for Pakistani players when they arrive in England in July and limiting the venues for the matches and playing before empty stadiums.

PCB CEO Wasim Khan confirmed the video conference but said so far, the ECB has not spoken to them on increasing the number of matches on the tour which is scheduled between July and September.

"Things will be clear after the meeting but whatever decision we take we will consult our captains and head coaches before giving any confirmation," Khan said.

The PCB has so far kept mum on the chances of the series taking place in England because of the COVID-19 situation.

But with the British government due to announce measures to ease the lockdown in the country, it appears Pakistan could be touring on schedule.

Some former players have, however, asked the PCB to tread on the side of caution.

"If the West Indies have decided to postpone their series in June because of safety reasons and because of the situation then the PCB should also be very careful before taking up any offer from the ECB," a former captain said.

The West Indies Cricket Board said its players have to be convinced of their safety for it to commit to the assignment, which "is not possible in June."

"...we will continue our discussions with the ECB and other Internationals Boards on trying to find new dates," it said in a recent press release.

"We will only travel to England to play the series if our players can be assured that it is safe to do so," it added.

Pakistan is also scheduled to play an ODI series against Ireland while in UK but that series could be rescheduled and also be held in England.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
July 7,2020

Mumbai, Jul 7: Australias second largest city Melbourne is set to go for another round of lockdown — for six weeks — from midnight Wednesday as the coronavirus has reared its ugly head in Victoria. And this has further confirmed that this years T20 World Cup in Australia is practically not possible. Even as the ICC keeps delaying the announcement, BCCI hopes that the official call will now be taken with this latest development.

Despite ICC's Financial and Commercial Affairs Committee (F&CA) chief Ehsan Mani as well as Cricket Australia making it clear time and again that hosting a T20 World Cup in the October-November window is practically impossible, the ICC hasn't made an official announcement and that hasn't impressed the Board of Control for Cricket in India (BCCI).

Speaking to media persons, a BCCI official said that it is only the ICC which has kept speaking about delaying the inevitable — announcing a postponement — even as Cricket Australia chairman Earl Eddings wrote to the international body that it looks highly unlikely that a T20 World Cup can be hosted in these trying times.

"As it is there were so many logistical difficulties and that is perfectly understandable. The Australian government has been addressing the public health issue efficiently and there are regulations in place which are crucial to address the challenges. In that background even Cricket Australia has been practical in their assessment of the situation.

"With this present situation where Melbourne is in lockdown, the ICC really must take the final call of closure on the issue if they have any concept of responsible decision making," the official said.

Not just CA chairman Eddings, but also Mani — who is also the PCB chief — recently told the media that the T20 World Cup cannot be held in a bio-secure environment.

"We have had a lot of discussions and the feeling is it (T20 World Cup) would not be possible this year. ICC has World Cups lined up in 2021 and 2023, so we have a gap year where we can adjust this event. God forbid if some player(s) falls ill or mishap occurs during the tournament, it will have a big impact and create panic in the cricket world and we can't take that risk. Having a bio-bubble environment is feasible for say a bilateral series like Pakistan in England, but it is very difficult when 16 teams are involved," he had said.

Cricket Australia's interim CEO Nick Hockley echoed the sentiments when he said the biggest challenge was to get the players from so many teams into the country.

"Our biggest challenge is getting 15 teams into the country. If I compare it with the prospect of a bilateral tour, you're talking about bringing one team in and then playing individual matches. But the prospect of bringing 15 teams in and having six or seven teams in one city at the same time, it's a much more complex exercise," he had said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.