Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
February 11,2020

Melbourne, Feb 11: Opener David Warner received Allan Border Medal, while all-rounder Ellyse Perry bagged Belinda Clarke medal in the 2020 Australian Cricket Awards on Monday.

Warner secured his third (2016, 2017, 2019) Allan Border Medal and Perry a trio of Belinda Clarke Awards (2016, 2018, 2019) as voted by their peers, umpires and the media across all forms and every game of international cricket in 2019.

Warner dominated the ICC World Cup with 647 runs including a highest score of 166 at an average of 71.88, including three centuries. He then rebounded from a challenging Ashes series to dominate at home in the T20I series against Sri Lanka and Pakistan, the Test series against Pakistan - which included his memorable innings of 335 not out in Adelaide - and the Test series against New Zealand.

Warner (194) outpolled Ashes hero Steve Smith by a single vote for the Allan Border Medal with paceman Pat Cummins, the ICC International Cricketer of the Year, third in the polling with 185 votes.

Perry enjoyed an incredible year with both bat and ball, starting with dominant Ashes performances which included an innings of 116 in the Test in Taunton and 11 wickets in the three ODIs.

Her figures of 7-22 at Canterbury were the best ODI figures by an Australian woman's player. She backed that up against the West Indies by taking 3-17 in the opening ODI and then scoring 112 not out in Antigua before finishing the year with a solid series against Sri Lanka at home. Perry (161) was a comfortable winner of her third Belinda Clarke Award from Alyssa Healy (153) and Jess Jonassen (87) taking second and third place respectively in the voting.

Breakout batsman Marnus Labuschagne's superlative Test summer and Ashes series secured him the Male Test Player of the Year. Having replaced Steve Smith as a concussion substitute in the Lord's Test, Labuschagne went on to make 353 runs at 50.42 in the Ashes.

His outstanding form continued at home with a first-up 185 against Pakistan at the Gabba and a Test high 215 against New Zealand in Sydney. He scored 347 runs at an average of 173.5 against Pakistan and 549 runs at 91.5 against New Zealand. Limited overs captain Aaron Finch (38) capped a stellar year by being voted the Men's One-Day International Player of the Year ahead of Usman Khawaja (33) and Warner (24).

Finch's year included a massive series against Pakistan in the UAE with 451 runs at 112.75, including knocks of 116, 153 not out and 90. He then dominated the World Cup with 507 runs at 50.7, including 153 against Sri Lanka and 100 against England at Lords. Warner (19) continued his magical year in the T20I game to become the Men's T20 International Player of the Year from Glenn Maxwell (16). Kane Richardson and Steve Smith (8) tied for third.

Alyssa Healy claimed top honours as the women's One-Day International Player of the Year with 39 votes ahead of Perry (33) and Jonassen (19). Healy scored a double by also claiming the women's T20 Player of the Year with 18 votes, ahead of Jonassen and Meg Lanning who were tied on 15. It was the second consecutive year that Healy has won the women's ODI and T20 Awards.

West Australian veteran Shaun Marsh was voted Men's Domestic Player of the Year with 1322 runs at 52.88 in all forms of the game, including the highest score of 214, while breakout paceman Wes Agar was named the Bradman Young Cricketer for his 41 wickets at 22.62 in the year.

Molly Strano and Tayla Vlaeminck took the prized Women's Domestic Player of the Year and Betty Wilson Young Cricketer of the Year awards respectively.

Strano took 28 wickets in 22 games while Vlaeminck's 19 wickets for the year reinforced her enormous potential.

Former Hobart Hurricane Corrine Hall was named Community Champion for her work as an Ambassador of the Kindness Factory, grassroots cricket, and upcoming book Victress, which features 35 iconic female athletes and their stories. Each portrait is accompanied by the athlete's story, with a particular focus on how kindness impacted their journey.

The awards for international cricket are based on votes from players, umpires and the media on a 3-2-1 basis from each match. For the domestic awards, the votes are collected from all players.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
March 26,2020

New Delhi, Mar 26: As India continues its fight against coronavirus, the Board of Control for Cricket in India (BCCI) President Sourav Ganguly pledged to donate rice worth Rs 50 Lakhs to the needy people.
The Cricket Association of Bengal (CAB), in its statement, said Ganguly along with Lal Baba Rice will provide rice to people who have been put in government schools for safety and security.
"#Sourav to provide Free Rice to the Needy It is heartening to note that Sourav Ganguly along with Lal Baba Rice has come forward to provide free rice worth Rs 50 lacs to the needy people who have been put in government schools for safety and security. Hope this initiative of Ganguly would encourage other citizens of the state to take up similar initiatives to serve the people of our state. #CAB," CAB said in a statement.
CAB President Avishek Dalmiya has also lent support to the needy people as he donated Rs 5 lakhs to the Government's Emergency Relief Fund.
"CAB President donates 5 lakhs to the Government's Emergency Relief Fund to fight against #CoronaVirus/#Covid19," CAB said in a statement.
Prime Minister Narendra Modi on Tuesday announced a 21-day nation-wide lockdown to contain coronavirus.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 3,2020

Karachi, Jul 3: Pakistan limited overs captain Babar Azam is tired of his constant comparisons with India skipper Virat Kohli and says he would rather be compared to the greats at home.

Babar, six years younger to Kohli, has a long way to go in getting close to Kohli's staggering numbers across formats. The India skipper has 70 hundreds to his name and averages more than 50 in all three formats.

"I would be more happy if you compare to me say a Javed Miandad, Muhammad Yousuf or Younis Khan. Why compare me to Kohli or any Indian player?" asked the 25-year-old, who is in England with the national team, said in an online media interaction on Thursday.

Babar has scored 16 international hundreds and averages more than 50 in ODIs and T20s. In 26 Tests, he has scored 1850 runs at 45.12.

He also said that he is not targeting any English bowler for the series next month.

"I don’t see who the bowler is or his reputation. I just try to play each ball on merit. England no doubt has a top bowling attack and they have advantage of playing at home but this is a challenge I want to score runs in," he said.

Before the squad’s departure for England, Pakistan batting coach Younis Khan said that pacer Joffra Archer will be a handful for the Pakistani batsmen.

Babar said that he would try to play every English bowler on merit but conceded that after getting runs in Australia last year, he was keen to leave his footprint in the coming Test and T20 series in England.

Reminded that some former Test players had already written off Pakistan for the England series, Babar said they were entitled to their opinion.

"But we don’t have a bad team and already we have been enjoying our training. It is good to be back on the field after such a long lay-off. I think we have the bowlers to trouble them like Abbas, Naseem, Shaheen and others while we have some experience in our batting line-up."

Babar said he would love to get a triple century in a Test match.

"When you score a century, you naturally want to go on and convert that into a double or a triple century. This is something I would like to do during the Test series.

"I like to play my natural game but my selection of shots depends on the conditions and bowlers."

Babar also ruled out any problems in the Pakistan dressing room due to the presence of former skipper Sarfaraz Ahmed, who was sacked last year.

But he said that since Muhammad Rizwan had been playing in all formats for Pakistan in recent times, he would be the starting keeper in the Test series ahead of Sarfaraz.

"I think we first have to give Rizwan a proper chance and Sarfaraz is there as back up."

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.