Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
June 24,2020

New Delhi, Jun 24: Former England skipper Michael Vaughan has slammed UK Prime Minister Boris Johnson for not allowing recreational cricket to resume.

UK Prime Minister Boris Johnson had described the cricket ball as a 'natural vector of disease' and ruled out recreational cricket's return in the country.

Hearing Johnson's argument, Vaughan tweeted: "Hand sanitiser in every players pocket. Use every time you touch the ball ... SIMPLE ... Recreational Cricket should just play from July 4th ... utter nonsense it's not being allowed back ... #Cricket."

Johnson was responding to a question from Conservative MP Greg Clark in the House of Commons, and it was then that Johnson said that it is too soon to lift current restrictions to allow the return of recreational cricket.

"The problem with cricket as everybody understands is that the ball is a natural vector of disease, potentially at any rate. We've been around it many times with our scientific friends," ESPNCricinfo had quoted Johnson as saying.

"At the moment, we're still working on ways to make cricket more COVID-secure but we can't change the guidance yet," he added.

Johnson had announced various relaxations on Tuesday, but the return of recreational cricket was not a part of them.

However, this statement given by Johnson will have no impact on the Test series between England and West Indies, scheduled to begin from July 8.

However, the England and Wales Cricket Board (ECB) has said that it is looking to resume recreational cricket in the country around July 4.

The board has also said that cricket is a low-risk sport as it is a non-contact sport.

"We believe that cricket is a non-contact sport, with very low risks of exposure, and that it can be played as safely as many other activities being currently permitted," the ECB said in an official statement.

"It is our strong desire to work with Government to see the return of recreational cricket on or around 4th July, as they continue to lift other restrictions more broadly across society," it added.

All international cricket has also been suspended since March due to the coronavirus pandemic.

However, it is set to resume to from July 8 as England and West Indies will lock horns in the three-Test series.

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Agencies
January 16,2020

New Delhi, Jan 16: Veteran cricketer Mithali Raj was on Thursday demoted to Grade B from A in the BCCI central contracts while Radha Yadav and Taniya Bhatia were elevated to the middle bracket.

Mithali not being kept in the Rs 50 lakh category was expected as the 37-year-old retired from T20s in September last year. However, she remains the ODI captain and plans to carry on till the 2021 World Cup.

T20 skipper Harmanpreet Kaur retained his A category contract alongside Smriti Mandhana and Poonam Yadav.

Radha and Taniya, who both had a Grade C contract worth Rs 10 lakh last year, have now entered Grade B (Rs 30 lakh).

Players getting a central contract for the first time are 15-year-old opener Shafali Verma and Harleen Deol, who like the teenager is an attacking batter.

Shafali has attracted a lot of attention ever since making her India debut last year. She recently made 124 against Australia A in Brisbane. The opener will be expected to deliver in the upcoming T20 World Cup Down Under.

Dropped from the list is Mona Meshram, who was in Grade C last year and hasn't played a single game in recent times.

The latest contracts run from October 2019 to September 2020.

Grade A (Rs 50 lakh): Harmanpreet Kaur, Smriti Mandhana, Poonam Yadav.

Grade B (Rs 30 lakh): Mithali Raj, Jhulan Goswami, Ekta Bisht, Radha Yadav, Taniya Bhatia, Shikha Pandey, Jemimah Rodrigues, Deepti Sharma.

Grade C (Rs 10 lakh): Veda Krishnamurthy, Punam Raut, Anuja Patil, Mansi Joshi, D Hemlatha, Arundhati Reddy, Rajeshwari Gayakwad, Pooja Vastrakar, Harleen Deol, Priya Punia, Shafali Verma.

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News Network
January 3,2020

Jeddah, Jan 3: Spanish driver Fernando Alonso is aiming to create history as the first Formula One world champion to win the Dakar Rally when the 12-day marathon gets underway in Saudi Arabia on Sunday.

Alonso, who won the F1 championship with Renault in 2005 and 2006, is one of 351 starters in this year's 7,500 km race which has moved from South America to Saudi Arabia, both venues a long way from the original 1979 route between Paris and the Senegalese capital Dakar.

Among the starters will be motorbikes, quad bikes and trucks but Alonso, who will have five-time bike champion Marc Coma navigating his Toyota, will be in the car category as he bids to become one of the greatest all-round drivers of all time.

Apart from his success in F1, the 38-year-old Spaniard has also won the Le Mans 24-hour race and has singled out the Indianapolis 500 as his priority for 2020. He describes Dakar as “the biggest challenge of my career”.

Alonso is not the first F1 driver to take part in the race, however.

The Belgian Jacky Ickx, a winner of eight grand prix and six-time winner of Le Mans, won Dakar in 1983 and came second in 1986 and 1989. Frenchman Patrick Tambay, who had two wins in his 114 grand prix, came third in 1988 and 1989.

Given the treacherous conditions--long stretches of sand dunes--Alonso is not overly confident of challenging for victory, noting that even the nine-time world rally champion Sebastien Loeb was unable to deliver when he raced the Dakar. Loeb won 13 stages but could only finish second in 2017 and third in 2019.

“If Loeb still hasn't won the Dakar, imagine me, who is coming from asphalt,” Alonso told RTVE. “I think the goal is more to approach the rally as an enriching experience for us.”

Fellow Toyota driver Nasser Al-Attiyah is a more likely candidate, not least because the Qatari is a three-time winner and reigning champion.

"Give me some sand and I'm happy," Al-Attiyah told dakar.com.

He will be pressed, however, by the Minis of Carlos Sainz and 'Monsieur Dakar' aka Stephane Peterhansel who has won 13 Dakars across bikes and cars in 30 races.

“We are obviously very excited about the Dakar in Saudi Arabia. It will be a new challenge for everyone,” said Peterhansel who will be partnered by Paulo Fiuza after the Frenchman's wife Andrea pulled out for health reasons.

“Unfortunately, it is not possible to contest the rally with Andrea, as was planned, however I have known Paulo Fiuza for a very long time. According to the organisers, the navigation will be very complicated and play a major role this time.”

Cyril Despres, a five-time winner on bikes, is also back with a new teammate -- explorer Mike Horn.

“I was stuck in the ice for a month, and now I'm heading to Jeddah. For the first time, the Dakar Rally is in Saudi Arabia and I'm doing it with a very good friend of mine, Cyril Despres,” tweeted Horn whose adventures include an 18-month solo journey around the equator without using any motorised transport.

Horn is also the first man to travel without dogs or transport to the North Pole during winter, in permanent darkness.

Across the dunes of Saudi Arabia that experience may come in handy.

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