Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
February 22,2020

Sydney, Feb 22: India's demolition of a formidable Australia in the Women's T20 World Cup opener will give them a huge boost going forward, said star batswoman Mithali Raj, who also lauded leggie Poonam Yadav for her magical performance.

Poonam took four for 19 to help India complete a 17-run victory against defending champions Australia on Friday.

"Everyone has been talking about how much batting depth Australia have, yet they couldn't chase 132," Raj, a former India Test and ODI captain, said in an ICC release.

"India will take so much confidence from that victory, but this World Cup is still very open. The match between Australia and India proved how competitive the tournament will be. It proves it does not matter where you stand in the ICC rankings.

"We will be seeing more of the same drama yet. This victory proves every team has a chance," said Raj, who has retired from T20 cricket.

The 37-year-old veteran batswoman said "the opening match definitely lived up to the hype of the tournament".

"It was a whirlwind. There were so many ups and downs. It was a great start to the tournament not only because India beat the defending champions on home soil, but also because of how the game progressed altogether.

"At no point could you say it was going in one side's favour. First we saw our early wickets fall, then we recovered and Australia had to chase 132 before their middle-order collapsed. India and Australia both took the game their own way at different points which made it fascinating for spectators to watch."

Raj said Poonam's spell was the turning point.

"She's been one of the main spinners for India for quite some time now, and her style worked again. Getting their (Australia's) middle-order out really titled the match towards India, she was brilliant.

"Although we recovered our innings through Deepti Sharma and her partnership with Jemimah Rodrigues, it was Poonam's flurry of wickets against Australia's megastars, which completely changed the game," Raj said.

Raj also praised 16-year-old Shafali Verma for scoring 29 off 15 on her World Cup debut.

"Shafali Verma impressed me too on her debut. She gave India's middle order the cushioning they needed to regain momentum. Verma has stuck with stroke play that she demonstrated in the tri-series," she said.

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Agencies
January 11,2020

London, Jan 11: Former cricketer Sachin Tendulkar's famous lap around the Wankhede Stadium after the World Cup 2011 win has been nominated in Laureas's list for the most inspiring sporting event in the last twenty years.

The moment featuring Tendulkar has been described as "Carried on the shoulders by a nation".

On his sixth attempt at the World Cup and with India not having won the competition since 1983, Tendulkar finally became a part of the team that lifted the coveted trophy. Carried on the shoulders of the Indian team, he made a lap of honour, shedding tears of joy after the victory was sealed in his home city.

The 2011 World Cup was also the first time, in which a host nation ended up winning the trophy.

Apart from Tendulkar, England's Andrew Flintoff is the only other cricketer to feature in the list. In 2005, England managed to defeat Australia in an Ashes Test, but Flintoff chose to first shake hands with Brett Lee rather than celebrate with his side.

Matthias Steiner (weightlifting), Natalie du Toit (swimming), Sky Brown (skateboarding), Alistair and Jonathan Brownlee (triathlon), Xia Boyu (mountaineering) have been nominated in the list.

Female tennis stars also feature in the list for coming up with an equal play, equal pay campaign. After pressure from Venus Williams and others, Wimbledon announced that female tennis players would receive prize money equal to the men's.

German international footballer Miroslav Klose was playing for Lazio in Italy's Serie A in 2012 against Napoli when he rose for a ball in the early moments of the game.

The ball came spiraling off his hand and skirted into the back of the net and a goal was awarded. While most players would carry on as if nothing had happened, Klose was honest with the referee and admitted that he handled the ball.

As a result, he also finds a place on the list.

The Laureus Sporting Moment Award celebrates the moments where the sport has unified people in the most extraordinary way.

This campaign has shortlisted 20 sporting stories from the last 20 years that have left their mark on the world.

The winner will be decided on the basis of public voting. It has already started, and the final date to cast the vote is February 16.

Finally, the result will be declared on February 17.
With three knock-out rounds, the top-20 moments will be whittled down to ten then five, with the top-five moments going head-to-head.

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News Network
February 18,2020

Berlin, Feb 18: Sachin Tendulkar being lifted on the shoulders of his teammates after their World Cup triumph at home in 2011 has been voted the Laureus best sporting moment in the last 20 years.

With the backing of Indian cricket fans, Tendulkar got the maximum number of votes to emerge winner on Monday.

Tendulkar, competing in his sixth and last World Cup, finally realised his long-term dream when skipper Mahendra Singh Dhoni smacked Sri Lankan pacer Nuwan Kulasekara out of the park for a winning six.

The charged-up Indian cricketers rushed to the ground and soon they lifted Tendulkar on their shoulders and made a lap of honour, a moment etched in the minds of the fans.

Former Australian skipper Steve Waugh handed the trophy to Tendulkar after tennis legend Boris Becker announced the winner at a glittering ceremony.

“It's incredible. The feeling of winning the world cup was beyond what words can express. How many times you get an event happening where there are no mixed opinions. Very rarely the entire country celebrates,” Tendulkar said after receiving the trophy.

“And this is a reminder of how powerful a sport is and what magic it does to our lives. Even now when I watch that it has stayed with me.”

Becker then asked Tendulkar to share the emotions he felt at that time and the Indian legend put in perspective how important it was for him to hold that trophy.

“My journey started in 1983 when I was 10 years old. India had won the World Cup. I did not understand the significance and just because everybody was celebrating, I also joined the party.

“But somewhere I knew something special has happened to the country and I wanted to experience it one day and that's how my journey began.”

“It was the proudest moment of my life, holding that trophy which I chased for 22 years but I never lost hope. I was merely lifting that trophy on behalf of my countrymen.”

The 46-year-old Tendulkar, the highest run-getter in the cricket world, said holding the Laureus trophy has also given him great honour.

He also shared the impact the revolutionary South African leader Nelson Mandela had on him. He met him when he was just 19 years old.

“His hardship did not affect his leadership. Out of many messages he left, the most important I felt was that sport has got the power to unite everyone.

"Today, sitting in this room with so many athletes, some of them did not have everything but they made the best of everything they had. I thank them for inspiring youngsters to pick a sport of their choice and chase their dreams. This trophy belongs to all of us, it's not just about me.”

In a tweet on Tuesday, Tendulkar dedicated the award to his country, teammates and fans.

"Thank you all for the overwhelming love and support! I dedicate this @LaureusSport award to India, all my teammates, fans and well wishers in India and across the world who have always supported Indian cricket," he tweeted.

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