Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
January 22,2020

New Delhi, Jan 22: The pitches in New Zealand have become a lot more batting-friendly over the years, says iconic former batsman Sachin Tendulkar, insisting that India have the “ammunition” to trouble the sprightly hosts during the upcoming series.

Tendulkar, who has been on a record five New Zealand tours since 1990, feels that from seaming tracks during his early trips years, the tracks became high-scoring hard ones during his last tour back in 2009.

“Of late, the Tests in New Zealand have been high scoring and surfaces have changed,” Tendulkar told PTI during an exclusive interview.

India will play five T20 Internationals, three ODIs and two Tests during the tour starting with the shortest format on January 24.

From 2002, when India played ODIs and Tests on green tops, to 2009, when India won only their second Test series in 32 years, Tendulkar has seen it all in New Zealand.

“I remember when we played in 2009, the Hamilton pitch was different compared to other pitches. Other pitches got harder (Wellington and Napier) but not Hamilton. It remained soft.

“But Napier became hard with passage of time (where Gautam Gambhir scored an epic match-saving 12-hour hundred in 2009). So, from my first tour (in 1990 till 2009), I realised pitches got harder with passage of time,” Tendulkar said.

Tendulkar is confident that the Indian bowling attack, spearheaded by Jasprit Bumrah, has the ammunition to put New Zealand in trouble.

“We have a good bowling attack with quality fast bowlers as well as spinners. I believe we have the ammunition to compete in New Zealand.”

However, in Wellington, Tendulkar wants the team to be well-prepared to counter the breeze factor.

“Wellington, I have played and it makes a huge difference if you are bowling with the wind or against the wind. The batsman needs to be judicious in the choice of which end he wants to attack, it is very important,” he said.

Tendulkar said he would prefer spinners to bowl against the breeze.

“...the seamers bowling against the strong breeze need to be smart. So I would prefer that if there is strong breeze, let the spinner bowl from that end and from the opposite end, the fast bowler bowls with the breeze behind him,” he said.

The maestro is confident that Rohit Sharma's white ball experience will hold him in good stead in the Tests as well, an assignment that has been kept for the last leg of the trip, which begins with five T20 Internationals from January 24.

“The challenge would be to go out and open in different conditions. I think Rohit had opened in New Zealand in ODIs and has been there quite a few times, he knows the conditions well. Eventually, Test cricket is Test cricket,” he said.

“But all depends on surfaces that they provide. If they provide green tops, then it's a challenge.”

There is no Bhuvneshwar Kumar or Deepak Chahar in limited-overs series but Tendulkar is not ready to press the panic button.

“Injuries are part and parcel of the game when you play and push your body to the limits.

“When you play for your country you need to give your best and while you give your best, you can get injured. That's okay,” he concluded.

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News Network
February 10,2020

Potchefstroom, Feb 10: India's under-19 cricket team manager Anil Patel says the ICC has taken a serious view of the aggressive celebrations by Bangladesh players after their World Cup triumph and will be reviewing the footage of the final game's "last few minutes".

Some Bangladeshi players got carried away while celebrating their historic three-wicket win over India in the final on Sunday. While their captain Akbar Ali apologised for the "unfortunate incident", his Indian counterpart Priyam Garg said their reaction was "dirty".

"We don't know what actually happened," Patel told 'ESPNCricinfo' on Sunday.

"Everybody was in a shock, absolutely, but we don't know what happened exactly. The ICC officials are going to watch the footage of the last few minutes and they are going to let us know," he said.

Even when the match was on, the Bangladesh players were overly aggressive while fielding and their lead pacer Shoriful Islam sledged the Indian batsmen after every delivery.

As soon as the match ended, it became tense with Bangladeshi players rushing to the ground and displaying aggressive body language. The two teams nearly came to blows before the situation was defused by the coaching staff and on-field officials.

Patel claimed that match referee Graeme Labrooy met him and expressed regret at what transpired on the field.

"The referee came to me. He was sorry about the incident. He clarified the ICC is going to take very seriously what has happened during the match and the last session. They are going to witness the footage and they will tell us in the morning (Monday)."

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News Network
May 8,2020

Karachi, May 8: A cricket museum based in India has bought a bat auctioned by Pakistan Test captain Azhar Ali to raise funds for the needy during the COVID-19 pandemic.

Azhar had put two of his precious belongings -- the bat he used to score 302 runs against the West Indies in a Test in 2016 and the jersey he wore during the 2017 Champions Trophy final win over India -- on an online auction to raise funds for the people affected by the deadly disease.

Both the bat and jersey were signed by members of the Pakistan team.

Azhar announced on social media that he had kept a base price of one million each for the bat and jersey and they had sold for 2.2 million.

He confirmed that Blades of Glory Cricket Museum based in Pune bought the bat by making a winning offer of Rs. 1 million for the bat.

Azhar said that the auction of the shirt also generated a lot of interest and Kash Villani, a Pakistani based in California, came up with the highest bid of Rs. 1.1 million for the shirt before the conclusion of the auction.

Another Pakistani based in New Jersey, Jamal Khan also donated Rs. 100,000 for the cause.

"I put two of my closest belongings on auction with base price of 1 million PKR each to support people suffering due to ongoing crisis. Auction starts now and will close on 11:59 PM 05 May, 2020," Azhar had tweeted.

Ali became the first international player to score a test triple century in Day/Night Test when he scored an unbeaten 302 against the West Indies team in UAE in 2016.

"The shirt is from 2017 Champions Trophy which we won, it has the signature of all the players which were present in the squad," Ali said in a video posted on Twitter.

"Both these things are close to my heart but if it can be used in the difficult times for the benefit of the people I will more than happy."

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