Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
June 7,2020

Mumbai, Jun 7: The Mumbai airport became home for a 23-year-old Ghanaian footballer for 74 days after he got stranded there due to the coronavirus-induced lockdown that led to cancellation of flights.

The ordeal of Randy Juan Muller reminded people of Tom Hank's character in the Hollywood film "The Terminal", and it ended after Yuva Sena, the youth wing of the Shiv Sena, reached out to help him.

Muller has now shifted to a local hotel and is waiting for airlines to resume operations so that he can fly home.

The Mumbai International Airport Ltd (MIAL) also provided him all help, including food, and allowed him to use the airport WiFi network to make calls, an official said.

Muller, a Ghana national who used to play for a club in Kerala, was scheduled to fly home by Kenya Airways flight when the lockdown was announced and he found himself stranded at the Mumbai airport.

"He would spend his time at the airport's fancy artificial gardens and somehow buy food from stalls and pass his time with the airport staff. Muller told me the airport staff was very helpful," Yuva Sena office-bearer Rahul Kanal said.

A security officer at the airport gave him mobile phone to call his family back home.

A Twitter user brought Muller's plight to the notice of Maharashtra Tourism Minister Aaditya Thackeray following which Kanal reached out to the footballer and helped him move into a hotel.

On Saturday, Muller thanked Thackeray and Kanal for their help.

"Thank you Aaditya Thackeray, Rahul Kanal. Thank you very very so much. I appreciate what you have done. Salute," he said.

Kanal in a tweet said when he met Muller at the airport, the latter cried with happiness.

"Have no words to salute his willpower and fight for survival in such circumstances at this age," Kanal said.

An official at the Mumbai International Airport Ltd said the footballer was provided all help.

"All personnel at the airport, including from MIAL and CISF, gave him every possible help during his stay at the airport. Besides food, he was also allowed to use the airport WiFi network to make calls. Airport staff would recharge his phone at their own expense," the official said.

The 2004 film "Terminal" of Steven Spielberg was about a man stranded at a US airport after being denied entry into the country and a military coup back home.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 30,2020

St John's, May 30: The Cricket West Indies (CWI) on Saturday announced a temporary 50 per cent reduction in salaries and cricket funding across the entire regional cricket system, effective from the start of July due to the ongoing coronavirus pandemic which resulted in the suspension of all the cricketing activities across the globe since March.

"This decision has been necessary in the face of debilitating economic challenges which have resulted from the impact of the COVID-19 pandemic. With no international cricket currently being played anywhere in the world, and with great uncertainty of when regular cricket activity will resume, CWI - like many other international sporting organisations worldwide - is facing a significant loss of income, whilst also being uncertain of the long-term impact of the crisis on our operations," the CWI said in a statement.

During Thursday's teleconference, CWI's Board of Directors received recommendations from the Financial Strategy Advisory Committee (FSAC). The FSAC was formed in April by CWI president Ricky Skerritt, to make recommendations on how CWI could best manage its resources in order to continue its core business over the next few months in view of the changing and uncertain economic environment created by the global pandemic COVID-19. These recommended measures followed close consultation with all stakeholders.

"Cricket is the beating heart of our region for many individuals, communities, and economies. This pandemic is hurting every West Indian and this decision to cut staff and player incomes has been a very difficult one to make; one that will impact so many members of the cricketing family around the Caribbean," Skerritt said.

"This business continuity plan, unfortunately, requires all stakeholders to make a huge sacrifice, but I am confident that it won't be long before CWI will be in a position to ensure that the sport we love can restart and be enjoyed once again by the thousands of cricket fans across the region and diaspora," he added.

CWI has kept staff, players, umpires and coaches on full-pay since the outbreak of COVID-19 and have tried our best to avoid any cuts for as long as possible. CWI hopes that these temporary measures will only be in place for not more than three to six months. These measures will also include a 50 per cent reduction in funding for Territorial Boards, Territorial Board Franchises and WIPA, as well as a 50 per cent cut in all retainers and allowances for Directors and Executive management.

Earlier in the day, CWI gave its approval for a 'bio-secure' Test tour to England.

West Indies were first slated to play three Tests against England in June, but the original starting date of the series was pushed due to the coronavirus pandemic. The England and Wales Cricket Board (ECB) is looking to go ahead with the series against West Indies in July and then the Three Lions will play three Tests against Pakistan.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
July 19,2020

Manchester, Jul 19: Former England pacer Dominic Cork reckons star all-rounder Ben Stokes will go on to become one of his country's greatest cricketers ever.

Stokes, the hero of England's World Cup triumph last year, sparkled with a fine 176 and powered his side to a strong first-inning total of 469/9 declared in the ongoing second Test against the West Indies here.

"I genuinely think he can get better because of his work ethic. He wants to bat, he wants to bowl, he wants to work on his game, wants to get better," Cork said on Sky Sports show The Cricket Debate.

"I know he works a hell of a lot on his bowling as well. I just see this man not becoming only the best in the world but one of the best we have had ever. That's how highly I rate him."

The former seamer thought things changed for better for the World Cup hero after the Bristol bar brawl three years ago.

Last year, Stokes himself had said that the unsavoury incident and the ensuing chain of events, which dogged his career for 15 months, may be the best thing that could have happened to him.

Following the incident in September 2017, Stokes was acquitted of affray by a Bristol court in August 2018, before the England and Wales Cricket Board (ECB) ended his 15-month exile after a hearing in December 2018.

Former England batsman Ravi Bopara also spoke about the remarkable change in Stokes' approach.

"I think there has definitely been a change with Ben. He has made his mistakes and learnt from them. He looks a formidable cricketer," he said.

"He is a fiery character and always has been - even if you are playing PlayStation in hotel rooms.

"But as he has had a more important role in the side as an all-rounder, making an impact with bat and ball, winning games for England, and since England have started looking at him as the main guy, his attitude has changed with it."

West Indies lead the three-match series 1-0 after their win in the opener at Southamton.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.