Cricket draws 93% of sports viewers in India reports BARC

Agencies

June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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'Your character stood out for me': Kohli to Mayank Agarwal

Agencies

July 28,2020

New Delhi, Jul 28: 'Your character stood out for me than the number of runs you scored," said India skipper Virat Kohli while explaining his decision to give opening Mayank Agarwal a Test debut in the 2018-19 Australia series.

Mayank Agarwal had made his Test debut against Australia in the third Test of the four-match series.

Playing the third Test at the Melbourne Cricket Ground, Agarwal managed to register a half-century in his very first innings in the longest format.

"I had seen you play for RCB, even then you played international bowlers with conviction and you would take them on. You were performing in first-class matches in a dominating way. That is something always stood out with you, I would say your character stood out for me than the number of runs. I knew you would be fearless without having any baggage," Kohli told Mayank Agarwal in a video posted on the official website of BCCI.

In the longest format of the game, Agarwal has managed to score 974 runs from 11 matches at an average of 57.29 with three centuries as an opening batsman.

The Indian skipper also explained as to what makes him notice in a player and added that it is important that guys in the team look to face new challenges and emerge triumphantly.

"For me, the biggest marker is how a person approaches the game, so for example when you opened and we made Vihari open with you. The first opportunity we presented Vihari to open the batting, he said yes to it and that matters me to the most," Kohli said.

"I opened in my first series for India, I said yes to this opportunity and things worked out fine for me. So, a guy who wants to get into tough situations will come out either holding his head high or learning from his mistakes," he added.

Kohli and Mayank would soon be seen in action for Royal Challengers Bangalore and Kings XI Punjab respectively in the Indian Premier League (IPL) starting from September 19 in the UAE.

The comparisons between Kohli and Sachin Tendulkar keep on growing and many have picked the current Indian skipper to break the records set by Tendulkar.

Tendulkar called time on his career after registering 100 international centuries, while Kohli currently has 70 centuries across all formats.

At present, Kohli is ranked at the top spot in the ICC ODI rankings while he is in the second place in Tests rankings. Kohli has so far played 86 Tests, scoring 7,240 runs with 27 centuries at an average of 53.62.

His knock of 254 against South Africa at Pune in 2019 remains his highest Test score to date. When it comes to ODIs, the current Indian skipper has played 248 matches and has 43 centuries.

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How can you eat bats and dogs: Shoaib Akhtar lashes out at China for coronavirus outbreak

News Network

March 16,2020

Mar 16: With COVID-19 outbreak killing over 5,400 people globally, former Pakistan cricketer Shoaib Akhtar has lashed out at those responsible for making the coronavirus infect humans and blamed China solely for the outbreak.

"I don't understand why you have to eat things like bats, drink their blood and urine and spread some virus across the globe...I'm talking about the Chinese people. They have put the world at stake. I really don't understand how you can eat bats, dogs, and cats. I'm really angry," Akhtar said in a video posted on his Youtube channel.

"The whole world is at risk now. The tourism industry has been hit, the economy is badly affected and the whole world is going towards a lockdown.

"I'm not against the people of China but I'm against the law of animals. I understand this may be your culture but this is not benefitting you now, it is killing humanity. I'm not saying you boycott the Chinese but there has to be some law. You cannot go on and eat anything and everything," he added.

Coronavirus, which originated in China's Wuhan city, has so far spread to more than 100 countries, infecting over 1,30,000 people.

In Pakistan, the number of positive cases reached 28 on Saturday.

Many sporting events, including the Indian Premier League (IPL) and Pakistan Super League (PSL), have been affected by the disease which has now been declared a pandemic by the World Health Organisation (WHO).

While the IPL 2020, which was originally scheduled to start from March 29, has been postponed till April 15, the playoff stage of PSL has been curtailed and will be played behind closed doors.

"The biggest reason for anger is PSL...Cricket returned to Pakistan after so many years, the PSL was happening in our country for the first time now even that is at risk. The foreign players are leaving, it will take place behind closed doors," said Akhtar.

The total number of confirmed coronavirus cases across India has crossed 80 while two people have lost their lives due to the deadly disease. But Akhtar did not have the information and added: "God forbid the virus doesn't reach India. There are around 130 crore people there. I've been in touch with my friends in India and wishing them well."

In PSL, there will be no playoffs and the top four teams will now play semi-finals and then the final on March 17 and 18. The final was originally scheduled to be held on March 22.

"I've also heard that IPL has been postponed till April 15. The hotel industries, travel industries, broadcasters everything will incur losses because of this," he said.

The former Pakistan pacer also called on the world authorities to come out with a new animal protection law so that such diseases don't resurface in the future.

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Racism has to stop: Paul Pogba pays tribute to George Floyd

News Network

June 2,2020

New Delhi, Jun 2: Manchester United's Paul Pogba on Monday paid tribute to George Floyd, stressing that violent acts of racism can no longer be tolerated and they have to stop.

Pogba took to Instagram to write: "During the past few days I have thought a lot about how to express my feelings about what happened in Minneapolis. I felt anger, pity, hatred, indignation, pain, sadness."

"Sadness for George and for all black people who suffer from racism Every day! Whether in football, at work, at school, Anywhere! This has to stop, once and for all! Not tomorrow or the next day, it has to end today! Violent acts of racism can no longer be tolerated," he added.

Protests erupted in Minneapolis and other US cities on Tuesday after Floyd, an African-American man, died following his arrest by the four officers.

A viral video showed a police officer, Derek Chauvin, pinning 46-year-old Floyd to the ground with his knee on his neck for nearly eight minutes. Floyd died at a local hospital shortly thereafter.

The four police officers were fired. Chauvin was also charged with murder and manslaughter, according to Hennepin County Attorney Mike Freeman.

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Thank you for correcting us. Grateful.

This photograph in the above mentioned article is of Floyd Mayweather Jr , the world welterweight & super heavy weight champion & wrongly menitoned as Pogba .