Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
July 24,2020

Bengaluru, Jul 24: Bangladesh all-rounder Shakib Al Hasan, who was earlier banned by the International Cricket Council (ICC) for breaching the Anti-Corruption Code, on Friday, said that people are bound to make mistakes and the important thing is that how well they make a comeback.

Shakib was banned from all forms of cricket on October 29 last year after he accepted the charges of breaching the ICC's Anti-Corruption Code. He will be able to resume international cricket from October 29, 2020.

"You have to be honest. You just can't lie to the people and pretend different things. Whatever happened has happened. People are bound to make mistakes. You are not 100%. The important thing is how well you can comeback from those mistakes. You can tell other people not to make those mistakes. Tell them the path so that they never take those paths," Shakib told Deep Dasgupta in a videocast hosted by ESPNcricinfo.

The 33-year-old all-rounder said he has seen many controversies ever since he was first made captain in 2009. He had trouble with the board chief, selectors and the media, mainly about selectorial decisions and not being made permanent captain between 2009 and 2010.
He believes those experiences have changed him as a person over time.

"I think [it's] combination of both [controversy following him, and vice versa]. I got the responsibility so early in my career, I was bound to make mistakes. I was captain when I was 21. I made a lot of mistakes, and there are so many things that people think about me. Now I realise that it was my fault in some areas, and in some I was misunderstood. But I get it completely. It is part and parcel in the subcontinent," Hasan said.

"Of course I will try to minimise [my mistakes] as much as I can, but by the time I got married, and now I have two kids, I understand the game and life better. It has made me a calmer person than I was in my twenties. I have changed quite a lot. People won't see me doing a lot of mistakes now. My two daughters changed my life completely," he added.

Shakib is likely return to international cricket during Bangladesh's proposed Test series against Sri Lanka in October. 

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Agencies
January 23,2020

Aurangabad, Jan 23: An FIR has been registered against three people including former cricketer Mohammed Azharuddin for allegedly duping a travel agent, Mohammad Shadab, of more than Rs 20 lakh.

However, Mohammad Azharuddin has refuted allegations and said: "I strongly rubbish the false FIR filed against me in Aurangabad. I am consulting my legal team and would be taking action as necessary."

Azharuddin's personal assistant Mujeeb lives in Augurangabad and has good relations with the travel agency of Shadab.

The travel agent alleged that Mujeeb asked him to book some flight tickets but did not pay the amount.

The police have booked the three under Section 406, 420 and 34 of the Indian Penal Code.

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News Network
July 2,2020

Jul 2: Cricket's biggest names, most of whom could hear only stories of Sir Everton Weekes' exploits from the bygone era, on Thursday remembered the "great" batsman and a "greater human being" in glowing tributes after he died aged 95.

Weekes, who formed the famous three 'Ws' of West Indies cricket alongside Clyde Walcott and Frank Worrell as part of a formidable batting lineup for more than a decade, died on Wednesday.

His death left the cricket world in a state of mourning.

"As one of the remarkable 'Three Ws', along with Sir Clyde Walcott and Sir Frank Worrell, who together struck 39 Test centuries, he played an important hand in a period that marked the rising dominance of West Indies cricket," the ICC said in its obit.

The 1925 Barbados-born Weekes made his Test debut against England in 1948.

"On behalf of CWI I want to publicly express our deepest sympathy to the family of this remarkable Iconic sportsman and gentleman, who passed away earlier today," Cricket West Indies president Ricky Skerritt said in a release.

"I never had the opportunity to see Sir Everton bat, but I had the opportunity to get to know him a little in his later years. I learned about his incredible career by reading about him and looking at old videos when I could.

"His performance stats were excellent as he set tremendously high standards for his time."

In his career, Weekes played 48 Test matches and made 4,455 runs at an average of 58.61 per innings. That included a world-record five consecutive centuries in 1948 — scores of 141 against England in Jamaica, followed by knocks of 128, 194, 162 and 101 in India. In his next innings in Madras, he made 90 when he was controversially run out.

Skerritt added, "... Sir Everton was, therefore, a most amazing pioneer in West Indies cricket; a gentleman and quite simply a wonderful human being."

The modern-day cricketers also mourned his death and paid moving tributes.

Former India captain Anil Kumble tweeted, "Saddened to hear about the passing of WI legend Sir. Everton Weekes. Had met him during the ICC conference in Barbados. He remembered a conversation we had during his time as a match referee. Condolences to his family and friends."

Kumble's former India teammate VVS Laxman wrote, "Heard about the passing away of West Indies legend, Sir Everton Weekes. He was one of the greats of the game. My condolences to his family and loved ones."

Mike Atherton, the opener who led England in the 1990s, was also disappointed to know of the legend's passing away.

"Very sad to learn of the passing of Sir Everton Weekes. A humble man who wore his greatness lightly."

Former West Indies pacer Ian Bishop said, "I had the great privilege of spending time in the company of Sir Everton on several occasions over the past 2 decades. Never once did I leave his presence without feeling a sense (of) warmth, cheerfulness & having learnt something rich & endearing each time. A truly great human being. The Marylebone Cricket Club said in a statement: "Everyone at MCC and Lord's are saddened at the news of Sir Everton Weekes' passing,"

"He will forever be remembered as one of the West Indies' finest cricketers."

Former India player and current coach Ravi Shastri said, "Saddened by passing away of Sir Everton Weekes who was the last of the famous 'Three Ws'. A true humble great of the game. My thoughts and prayers are with Sir Weekes' family and fans in this hour of grief. RIP Sir Folded hands."

All three -- Walcott and Worrell, Weekes -- were born within a couple of miles of one another - within 18 months in Barbados between August 1924 and January 1926, and all made their Test debuts within three weeks in early 1948.

Worrell died in 1967 and Walcott in 2006.

Weekes' average of 58.61 runs places him along with George Headley in the top 10 Test averages of all time.

Darren Sammy, who captained West Indies few years ago, took to Twitter and wrote, "We lost a legend today. Sir Everton Weekes is part of @windiescricket great history and legacy. He also was a great human being. Condolences goes out to his family. May he Rest In Peace."

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