Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
February 18,2020

Feb 18: Spinner Poonam Yadav claimed three wickets as India geared up for the ICC women's T20 World Cup with a thrilling two-run win over the West Indies in a low-scoring warm-up match in Brisbane on Tuesday. Electing to bat, India posted a lowly 107/8 in their stipulated 20 overs before returning to restrict the West Indies to 105/7. Chasing 108 to win, West Indies were comfortably placed at 57 for one in 13 overs when Deepti Sharma struck, cleaning up opener Lee-Ann Kirby (42) to trigger a collapse. Soon skipper Stafanie Taylor (16), Chedean Nation (0) and Deandra Dottin (1) were back in the hut as West Indies slipped to 67 for five in the 17th over.

Hayley Matthews (25) and Chinelle Henry (17) blasted three fours and a six in the 19th over to leave them with 11 to get off the last six balls.

Henry blasted Poonam for a four but the Indian dismissed Matthews in the fourth ball.

West Indies needed three runs off the last ball but Henry was caught by Veda Krishnamurthy.

Earlier, India's top-three failed to fire as they were reduced to 17 for three in 3.1 overs.

Opener Smriti Mandhana (4) lasted just six balls, while Jemimah Rodrigues (0) failed to open her account.

Young Shafali Verma blasted a couple of fours before being caught by Britney Cooper off Shamilia Connell (2/20).

Skipper Harmanpreet Kaur (11), too, didn't stay long, while Krishnamurthy was cleaned up by Afy Fletcher (1/26), as India slumped to 52 for five in 11.2 overs.

Deepti Sharma made a 32-ball 21 before becoming a victim of Anisa Mohammed (2/16), while Pooja Vastrakar (13) was removed by Aaliyah Alleyne (1/9).

Stafanie taylor then got rid of Taniya Bhatia for 10. Shikha Pandey finally smashed a 16-ball 24 to give some respectability to the total.

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Agencies
February 5,2020

Hamilton, Feb 5: Ross Taylor and Tom Latham played knocks of 109 and 69, respectively, as New Zealand defeated India by four wickets in the first ODI of the three-match series here at the Seddon Park on Wednesday.

Chasing 348, New Zealand got off to a steady start as openers Martin Guptill and Henry Nicholls put on 85 runs for the first wicket, however, India finally got the breakthrough in the 16th over as Shardul Thakur dismissed Guptill (32).

Tom Blundell and Nicholls then put on 24 runs for the second wicket, but their vigil came to an end in the 20th over as Kuldeep Yadav had Blundell (9) stumped at the hands of wicket-keeper KL Rahul, reducing Kiwis to 109/2.

Nicholls then retrieved the innings for the hosts as he found support in Ross Taylor. The duo mixed caution with aggression to stitch together a partnership of 62 runs. But with their back against the wall, skipper Kohli lifted the side up as he ran out Nicholls (78) in the 29th over, reducing New Zealand to 171/3.

Skipper Tom Latham, came out to bat next, and he increased the tempo of the Kiwi innings. He took a special liking to Kuldeep and kept on sweeping him to pick easy boundaries on the legside.

Taylor and Latham put on a stand of 138 runs to take Kiwis closer to victory. But with 39 runs away from the target, Kuldeep dismissed Latham (69) to revive India's hopes of making a comeback.

Mohammed Shami removed Jimmy Neesham (9) in the 46th over while Colin de Grandhomme (1) was sent packing via a run-out to send cat among the pigeons in the Kiwi camp. In the end, Mitchell Santner and Taylor took the hosts over the line by four wickets and with 11 balls to spare.

Earlier, Shreyas Iyer and KL Rahul's knocks of 103 and 88, respectively, helped India post 347/4 in the allotted twenty overs.

After being put in to bat, India got off to a quickfire start as openers Prithvi Shaw and Mayank Agarwal put on 50 runs. Colin de Grandhomme finally provided the breakthrough to the Kiwis as he sent Shaw (20) back to the pavilion in the eighth over.

Agarwal (32) was also dismissed soon after by Tim Southee and the Men in Blue were reduced to 54/2 in the ninth over.

Skipper Virat Kohli and Shreyas Iyer then retrieved the innings for the visitors as the duo put on 102 runs for the third wicket. Kohli brought up his 58th half-century in the 28th over.

Ish Sodhi got the crucial breakthrough of Kohli (51) in the 29th over as he clean bowled him to reduce India to 156/3. However, Iyer continued to march on and brought up his maiden ODI century in the 43rd over.

KL Rahul, who came in to bat at number five provided the much-needed impetus to the innings. He along with Iyer put on a stand of 136 runs for the fourth wicket.

Iyer (103) was finally sent back to the pavilion by Southee in the 46th over, reducing India to 292/4.

In the final overs, Rahul and Kedar Jadhav hammered the Kiwi players to take India's score past the 340-run mark. Jadhav remained unbeaten on 26.

Brief Scores: New Zealand 348/6 (Ross Taylor 109*, Henry Nicholls 78, Kuldeep Yadav 2-84) defeat India 347/4 (Shreyas Iyer 103, KL Rahul 88*, Tim Southee 2-85) by four wickets.

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News Network
July 24,2020

Bengaluru, Jul 24: Bangladesh all-rounder Shakib Al Hasan, who was earlier banned by the International Cricket Council (ICC) for breaching the Anti-Corruption Code, on Friday, said that people are bound to make mistakes and the important thing is that how well they make a comeback.

Shakib was banned from all forms of cricket on October 29 last year after he accepted the charges of breaching the ICC's Anti-Corruption Code. He will be able to resume international cricket from October 29, 2020.

"You have to be honest. You just can't lie to the people and pretend different things. Whatever happened has happened. People are bound to make mistakes. You are not 100%. The important thing is how well you can comeback from those mistakes. You can tell other people not to make those mistakes. Tell them the path so that they never take those paths," Shakib told Deep Dasgupta in a videocast hosted by ESPNcricinfo.

The 33-year-old all-rounder said he has seen many controversies ever since he was first made captain in 2009. He had trouble with the board chief, selectors and the media, mainly about selectorial decisions and not being made permanent captain between 2009 and 2010.
He believes those experiences have changed him as a person over time.

"I think [it's] combination of both [controversy following him, and vice versa]. I got the responsibility so early in my career, I was bound to make mistakes. I was captain when I was 21. I made a lot of mistakes, and there are so many things that people think about me. Now I realise that it was my fault in some areas, and in some I was misunderstood. But I get it completely. It is part and parcel in the subcontinent," Hasan said.

"Of course I will try to minimise [my mistakes] as much as I can, but by the time I got married, and now I have two kids, I understand the game and life better. It has made me a calmer person than I was in my twenties. I have changed quite a lot. People won't see me doing a lot of mistakes now. My two daughters changed my life completely," he added.

Shakib is likely return to international cricket during Bangladesh's proposed Test series against Sri Lanka in October. 

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