Cristiano Ronaldo a Goal Machine and Money-making Machine for Ambitious Juventus

Agencies
November 7, 2018

Nov 7: Cristiano Ronaldo's reputation has been tarnished by allegations of rape, but Juventus still believe he will help the Italian giants to reduce the financial gap between them and the world's very biggest clubs.

Juventus take on Manchester United -- the world's richest club and where Ronaldo became a star -- in Turin on Wednesday knowing a draw will seal their place in the last 16 of the Champions League.

They are counting on 'CR7' as they look to win the Champions League for the first time since 1996 -- they have lost five finals since then, including in 2015 and 2017. Ronaldo, now 33, has won the trophy five times himself.

"Financially it has been a very rational move," financial expert Carlo Alberto Carnevale Maffe news agency. "The lifetime value of a player extends longer than his biological age.

"On the pitch he's one of the best. Ronaldo also makes the news, he gives visibility, conversation, discussion...raises your intangible value."

The news recently has been as much about the rape allegations in the United States, which Ronaldo himself has strongly denied, insisting he is "an example, 100 percent on and off the pitch".

But Juve president Andrea Agnelli -- who has orchestrated their domination in Italy since taking over the family-owned club in 2010 -- believes "the Ronaldo effect" can propel the "Old Lady of Turin" into another stratosphere.

"We are fully convinced that Ronaldo is an added value in every respect, in terms of business, and will facilitate our global expansion," said Agnelli, who wants to target the US, Chinese and Southeast Asian markets.

According to the Deloitte Football Money League, Juventus are tenth in Europe with annual revenues of 405.7 million euros ($463 million) in 2017, with only three Italian clubs featuring in the top 20.

Manchester United top the list on 676.3 million euros ahead of Real Madrid (674.6m) and Barcelona (648.3m).

On the pitch, Ronaldo has made an impact, scoring seven goals in the champions' best-ever start to a Serie A season. They are on track for an eighth consecutive league title.

Carnevale Maffe believes that Juventus can only gain despite the high price of a deal estimated to cost 340 million euros in total over four years, on top of the 110 million-euro transfer fee.

"When you are so close to success, all the planning, all the strategy may not be enough...the touch of genius is needed, and Ronaldo has that," added Carnevale Maffe, who lectures in Corporate Strategy at Milan's Bocconi School of Management.

'Robust'

Since Ronaldo-fever gripped Juventus, the club's share price jumped from 0.69 euros on July 3, to 1.672 euros on September 19.

But it then dropped 34 percent, starting to slide after his red card in the Champions League against Valencia, followed by the emergence of rape allegations in the United States.

While Ronaldo has denied the claims, two of his sponsors, Nike and EA Sports, said they were "closely monitoring" what Nike called "disturbing allegations".

"There is always an element of random events, unpredictable elements," said Carnevale Maffe.

"Players are physically fragile but business-wise Ronaldo is one of the most robust assets."

The real hope is that Ronaldo will not only help Juventus win the Champions League but attract lucrative commercial deals that will make the Italian club number one in the world.

The father of four has over 323.4 million followers across all social media platforms and is now the most followed person on Instagram with 145 million.

Since his arrival the club's following on social media has increased from 49 million to 62 million.

They say they are already on track for record Ronaldo kit sales for the season, with the black and white shirts costing up to 150 euros each.

Juventus also increased the price of season tickets by 30 percent while talks with Ronaldo were still secret, with all 29,300 sold.

Their 41,507-seat stadium is not as big as other leading European clubs so finding extra revenue not generated from ticket sales is all the more important.

But audit group KPMG have estimated the "Ronaldo effect" will see Juve's revenue jump to 500 million euros in the next two to three seasons.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
coastaldigest.com web desk
August 3,2020

The Board of Control for Cricket in India (BCCI) will not end its partnership with Chinese companies. Vivo, the Chinese smartphone maker, is the main sponsor of the new IPL season as well. Apart from Vivo, PayTM and Dream 11 will also be at the helm of the 13th edition of the IPL. The IPL governing council meeting on Sunday decided to retain the old sponsors.

As soon as the IPL GC announced the decision of retaining the sponsors, a huge number of fans took to Twitter to slam the board for the same. #BoycottIPL started trending as the users urged others to boycott the tournament for the Chinese connection.

Earlier, the demand for exclusion of Chinese companies from the IPL was strong in the wake of the India-China border dispute. But the BCCI cannot abruptly end its collaboration with them. Because of the signed contract itself. And in this age of declining economy, it is difficult to find new sponsors quickly.

The current BCCI contract with Vivo is for five years. Vivo has invested Rs 2,199 crore to become the main sponsor of the IPL. The contract was signed in 2017. However, the BCCI’s move is paving the way for new discussions as calls are mounting across the country to boycott Chinese companies.

The BCCI announced other important decisions besides retaining sponsors. The IPL will be held from September 19 to November 10. The Indian government has given permission to the BCCI to hold the IPL in the UAE. With this, all obstacles in the way of organizing the tournament were removed.

The IPL matches will be played at 7.30 pm Indian time (6 pm UAE time). Most matches are about one match a day. There are a total of ten ‘double headers’ (two matches a day) in the tournament. Franchisees are allowed to appoint as many replacements as they want in the new season in view of the new health situation. At the same time, the maximum number of players a franchise can accommodate is 24. The BCCI is also planning to host a women’s IPL tournament.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
January 14,2020

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
March 19,2020

Geneva, Mar 19: Regional Olympic officials are rallying around the IOC and have backed its stance on opening the Tokyo Games as scheduled, as direct criticism from gold medalist athletes built amid the coronavirus outbreak.

Leaders of continental Olympic groups praised the IOC after a conference call Wednesday to update them on coronavirus issues four months before the opening ceremony in Tokyo on July 24.

"We are living through an unpredictable crisis and as such, it is important that we have one policy, expressed by the IOC, and we follow that policy in unison," the Italy-based European Olympic Committees said.

However, when the International Olympic Committee published an interview with its president, Thomas Bach, after a separate call with athlete representatives, it prompted a four-time Olympic champion to urge postponing the games.

Bach acknowledged that many athletes were concerned about qualifying events being canceled, but noted that there were still four months to go until the games are set to be opened.

"We will keep acting in a responsible way in the interests of the athletes," Bach said.

British rowing great Matthew Pinsent wrote on Twitter that the comments from Bach, his former IOC colleague, were "tone deaf."

"The instinct to keep safe (not to mention obey govt instructions to lock down) is not compatible with athlete training, travel and focus that a looming Olympics demands of athletes, spectators organisers," Pinsent wrote.

Responding to the criticism from Hayley Wickenheiser, a four-time Olympic hockey gold medalist, the IOC said it was "counting on the responsibility and solidarity of the athletes."

Members reinforce faith in IOC

The IOC repeated its steadfast stance after a conference call with sports governing bodies, many of which have not completed qualification events for Tokyo.

"There is no need for any drastic decisions at this stage; and any speculation at this moment would be counter-productive," the IOC said.

That message was repeated after Wednesday's conference call by IOC executive board member Robin Mitchell, the interim leader of the group of national Olympic bodies known as ANOC.

"We share the view that we must be realistic, but not panic," Mitchell said in a statement released by the IOC on behalf of the Oceania Olympic group.

Offering unanimous support for the IOC's efforts to resolve qualification issues, the 41-nation Pan-American group noted challenges facing potential Olympians.

Australian Olympic Committee chief executive Matt Carroll said his organized recognized there was a global health crisis, but equally was assured by the IOC that the games would go ahead.

"We recognize people are suffering -- people are sick, people are losing jobs, businesses are struggling amid enormous community uncertainty. Things are changing everyday and we all must adapt," Carroll said.

"We owe it to our Australian athletes to do everything we can to ensure they will participate with the best opportunity in those Games."

Australia's team delegation leader said the focus now was "moving to the planning of our pre-Games preparation to ensure we get our athletes to the Games healthy, prepared and virus free."

"Clearly that is a major challenge for all National Olympic Committees," he said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.