Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.
While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.
Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.
A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others.
The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign.
Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city.
The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.
The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.
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"D Raja should demand that communists should shoot and kill his daughter for taking part in the JNU protest. To prove my love for this country, I would have done the same if my child was taking part in such anti-national protests," he told reporters in Coimbatore on Saturday.
Comments
More such a talks are more benefit for Congress. Nai Bogalidare Deva loka haalaaguwude????
Let them bark whatever they feel. Let us fight for the freedom from RSS - Jai JNU
These BJP leaders and their followers are crazy.
Those students are not anti nationals. they are protesting for their rights. They are joined by the staff of the JNU.
Most of the students & staff are Hindus. If you are a flag carriers of Patriotism, how your own children can do this.
They are fighting against govt policy.
Why should the parents kill their children. If you want to kill, die yourself, that is also you don't have right to kill yourself. Because your life is the property of your God and it is given by your God.
Are people Mad ,,,,,even after ZEE tv producer quit and agreed that the slogans were fake .....but its also fact that the damage to JNU almost successful ..........
anyways Fascism is already in Thrid stage....either we have to cut the main part of take proper therapy for Fascist Media
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