Digital medium no threat to films released in halls: industry

Agencies
April 8, 2018

Mumbai, Apr 8: More and more filmmakers are looking at the digital medium as their new go-to platform, but the Hindi film industry is not worried.

The digital world may present new challenges but it is not a threat to films released in cinema halls, industry people say, stressing that the two mediums can coexist.

Superstar Shah Rukh Khan, one of the first stars from Bollywood to warm up to the digital medium, believes that though the times have changed and the younger generation prefers catching films or shows on their personal devices, a big screen has its own draw.

"Now youngsters do not watch stuff on TV; they see it on phone. But I would like to see 'Batman' or 'Baahubali' on the big screen," Khan states.

The 52-year-old actor's Red Chillies Entertainment and streaming service Netflix are working on an original series based on the book "Bard of Blood".

In India, the digital revolution began in 2012 when IIT Kharagpur graduate Arunabh Kumar started producing original and entertaining content on his online digital entertainment channel -- The Viral Fever, popularly known as TVF.

By 2015, TVF had come up with a five-episode web series "Pitchers" that reportedly garnered a rating of 9.4 out of 10 on IMDb, the global Internet movie database. "Pitchers" was placed in IMDb's top 250 TV series list alongside popular English shows "Breaking Bad" and "Game of Thrones".

Soon, Yash Raj Films, India's premier filmmaking unit, had entered the market through their YouTube channel YFilms with series such as "Man's World" and "Band Baaja Baraat" in 2015 getting an overwhelming response.

But the success of the digital films has not dented the enthusiasm for cinema released in halls, film industry insiders point out. Lakhs of people still like to watch their films in theatres, they stress.

"The digital medium can never replace a date at the movies," says Swara Bhaskar, who has been a part of "It's Not That Simple", available exclusively on Voot.

Small budget films such as "Kapoor & Sons", "Dear Zindagi", "Secret Superstar" and "Neerja" sold some 60-70 lakh tickets. Mid-budget films such as "Airlift", "Judwaa 2" and "Jolly LLB" did business worth Rs 120-130 crore and got footfalls of around 1.10-1.20 crore.

Recent big-budget movies starring Salman Khan or Aamir Khan have had over 3 crore footfalls -- "Tiger Zinda Hai" sold around 3.15 crore tickets and "Dangal" about 3.74 crores.

The most watched film since 2000 is "Baahubali 2: The Conclusion" of 2017, which sold around 5.25 crore tickets.

But for many producers, the digital medium is the platform of the future. After the phenomenal success of its two series, YFilms came up with more web series -- "Love Shots", "Ladies Room" and "Sex Chat with Pappu and Papa" all had several million views.

The year 2017 saw three big names in the sector. Farhan Akhtar's production house Excel Entertainment partnered with Amazon Prime Video for webseries "Inside Edge". Ekta Kapoor went a step ahead and launched an OTT platform called ALTBalaji and Vikram Bhatt has his YouTube channel called VB on the Web.

With a digital release, movie makers have the ability to reach 100 million people as most of the Indian population is online, says Manav Sethi, CMO, ALTBalaji.

"Today bandwidth provided by players like Jio and micropayments enabled by players like PayTM have made it possible for monetisation models to stack up for digital releases," he told PTI.

Pointing to the spread of smartphones in India, Sethi stresses that filmmakers are addressing millennials and binge viewers.

"They (young people) like pacey shows like 'Narcos', 'Bose: Dead/Alive', 'The Test Case'. India has started to pay for content that is good quality and exclusive," he says.

While he calls it a structural shift in platforms and content, Sethi also believes that both formats will coexist and continue to grow.

"Those who consider digital a threat are myopic in their vision. India is not a homogeneous market," he adds.

In recent times, more international OTT platforms such as Netflix and Amazon Prime Video have entered the Indian market.

But the digital players make it clear that they are not aiming for a conflict with the theatrical release.

Vijay Subramaniam, Director, Content, Amazon Prime Video India, believe a film's theatrical release is critical and they are not here to "replace" any medium.

"...We support theatrical premieres and work closely with filmmakers as our partners. We are here to support and not replace. Movies that do well at the box office are also some of the most highly watched titles on Prime Video," he says.

The online platforms have opened up new revenue streams for Bollywood's production houses as well.

As Subramaniam points out, many new Bollywood and regional blockbusters premiere exclusively on Amazon Prime Video within a few weeks after their theatrical release.

Yet, it cannot be denied that with the digital revolution in India, many more people watch content online and footfalls at the cinema houses have reduced.

To top it, directors and producers face problems over a film's release in a theatre because they do not get an adequate number of screens and because of the risk factor that distributors and exhibitors face.

Radhika Apte, the star of Netflix's "Sacred Games", however, does not see the digital space as a threat to the cinema because she says, theatres have their own charm.

"Many projects do not get green-lit as a lot of risks is involved these days with cinema. Content is getting split but I don't think that is bad. However, at the same time, certain films will be seen in theatres only," she told PTI.

Kubbra Sait, who also has a role in "Sacred Games", agrees.

"A theatrical release always has an upper hand over a TV release or the digital medium," she says.

If anything is under threat, it is poor cinema, holds R Madhavan, who just had a major success on Amazon Prime Video with "Breathe".

"Cinema that doesn't justify being seen on a large screen is definitely under threat," he adds.

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News Network
June 9,2020

Mumbai, Jun 9: Actor Sonu Sood, who has been arranging transport for migrant workers stranded in Mumbai and has faced criticism from the Shiv Sena for "enacting a political script written by BJP", was stopped outside the Bandra Terminus in Mumbai by police from meeting labourers.

A Mumbai Police official said the actor was stopped by the Railway Protection Force (RPF) when he reached the station on Monday night to meet some labourers, and added that they have not received any complaint so far in this connection.

The migrant labourers were supposed to take the Shramik Special train from Bandra Terminus to Uttar Pradesh.

Mumbai's Nirmal Nagar police station's senior inspector Shashikant Bhandare told news agency PTI that "The actor was stopped by the RPF, not by us. He wanted to meet labourers who were going to their native place. We have not received any complaint regarding this till now."

Shiv Sena MP Sanjay Raut on Sunday wondered whether the BJP propped up Sonu Sood to "offer help" to migrant workers from north India stranded in Maharashtra amidst the lockdown, with the political motive to show the Uddhav Thackeray government in poor light.

In his weekly column 'Rokhthok' in Shiv Sena mouthpiece 'Saamana', Sanjay Raut questioned the sudden rise of "Mahatma" Sood on the social scene of Maharashtra during the lockdown.

Mr Raut also referred to an alleged "sting operation" against Sonu Sood ahead of the 2019 general elections, saying he had agreed to promote the BJP-led government at various platforms through his official social media accounts.

However, later that day Chief Minister and Shiv Sena president Uddhav Thackeray lauded Sonu Sood's initiative to arrange buses for stranded migrant workers.

The actor met Uddhav Thackeray at the latter's residence 'Matoshree' in suburban Bandra on Sunday night.

On Monday, Defence Minister Rajnath Singh backed Sonu Sood for his work for stranded migrant workers, and questioned the Maharashtra government's criticism of the actor.

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Agencies
July 8,2020

Washington D.C, Jul 8: Adding another feather to her cap, actor Priyanka Chopra on Wednesday announced that she has been chosen as the ambassador of the Toronto International Film Festival (TIFF) 2020.

Priyanka has joined the list of 50 celebrated filmmakers and actors who are invited as the ambassadors of the TIFF.

The 37-year-old star put out a post on Instagram and shared a montage featuring snippets of her empowering addresses at the TIFF. Along with the video, Priyanka noted that the TIFF has been a second home for her.

She wrote, "Throughout my career TIFF has been a second home for me, with many of my films, as both an actor and producer, making their world debut at the festival."

Talking about the film festival that focuses on special stories and storytellers, the 'Dostana' star added, "TIFF has always been at the forefront of supporting and championing global content that showcases diversity and inclusion, a charge led by my friend @cameronpbailey and his talented team, who work with passion to shine a spotlight on these special stories and storytellers."

"Even more than that, one of the most exceptional parts of the festival are the fans of cinema who congregate to celebrate the magic of the movies, and who have always embraced me with so much warmth and love," Priyanka added.

She shared that she feels proud to serve as the ambassador to the festival and noted," I am very proud to serve as an ambassador this year, and I look forward to continuing a relationship that I value tremendously."

The esteemed film festival will be opting for digital screenings and virtual red carpets in the wake of the coronavirus pandemic. The festival is scheduled to kick off from September 10 to September 19, 2020. 

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News Network
June 16,2020

Mumbai, Jun 16: Filmmaker Dibakar Banerjee remembers Sushant Singh Rajput as a dance loving 'chhokra' from an engineering college who, having made it in Bollywood, was “enthused, sincere and totally focused” on his craft.

Banerjeee said the actor always had “a book or two” with him and took pride in the fact that he had an “inner intellectual life away from the shallower aspects of showbiz”.

Rajput was found dead in his Bandra apartment on Sunday at the age of 34, leaving his friends, colleagues and collaborators in a state of shock.

The Patna-born actor and the director worked together in 2015 film "Detective Byomkesh Bakshy!" when Rajput was a relative newcomer in the industry. Banerjee says it was Rajput's vulnerability and willingness to do different that made him stand out for the role.

In an interview with news agency, the filmmaker looks back at Rajput's sincerity, his love for science and astronomy and how an outsider has to work harder than a "mediocre, unmotivated and entitled establishment elite" to succeed in Bollywood.

Excerpts:

You worked with Sushant when he was less than two-year-old in the film industry. What struck you the most in him to cast as Detective Byomkesh Bakshy?

Banerjee: His vulnerability and intensity and the ambition to do different things than the usual Bollywood stuff.

What were your memories of Sushant- the actor and the person?

Banerjee: As an actor he would tense himself up for the scene and then completely plunge in take after take. He would put a lot of value on preparation. He would be up the previous night of the shoot, reading the scene and making notes and land up on the sets all raring to go.

He would be on, ready and give his hundred per cent throughout the shoot of Byomkesh - no matter how hard or long the day. The unit did not really have to worry about him - considering he was the star. That's what I remember - a total pro, enthused, sincere and totally focused.

As a person, he seemed to me a happy dance loving 'chhokra' from an engineering college who had made it in showbiz and now was serious about acting. He was deeply nostalgic about his carefree student days in Delhi. We used to laugh a lot - I remember that quite clearly.

Sushant's friends say that he spoke more about books and his love for astronomy than films and their fate, which is rare for an actor in the industry. Do you also remember him that way?

Banerjee: Totally true. He was a science and astronomy nut. Always had a book or two with him - and was proud of the fact that he had an inner intellectual life away from the shallower aspects of showbiz. I recognized it as a reflex, protective action to prevent the Bollywood swamp sucking him in totally. And also an identity he wanted to protect and project.

Sushant's death has brought to the fore the struggles of outsiders and the alienation they often face from the nepotistic culture of the industry. Did you feel that Sushant was also fighting this battle despite being a successful actor?

Banerjee: We all fight it, day in and out - whether successful or failing. But the trick is to define that success and failure ourselves and not let the narrative constantly forced by the establishment to get to you. Those who know this weather the storm and ultimately survive and thrive.

The biggest unfairness in all this is that it takes double the talent, energy and hard work for an outsider to convince the audience and the industry that he or she is as safe a box office bet as a mediocre, unmotivated and entitled establishment elite.

The media colludes in this by wallowing in family, coterie and celebrity worship. This leads to deep anger and frustration. Those who can let this slide survive. Those who can't - those who hurt a little more or are vulnerable and impressionable - they are at risk.

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