Discounted airfares bring in new flyers

March 9, 2014

New_FlyersNew Delhi, Mar 9: Discounted fares have helped airlines bring in new flyers this lean travel season and get assured seat fills. There is a strong demand on the key leisure destinations like Goa and Kerala, say airline officials, and bookings have more than doubled in recent days.

"Such offers add to the abysmally small flyer base in the country. The lower the fares, wider is the flyer-base. When a person flies for the first time and observes the huge time-saving thereof, it often becomes difficult for him/her to take a long journey by train," Amber Dubey, partner and head, aerospace and defence, KPMG said.

"Families use these discounted tickets to shift from trains to flights and get more bang out of their three-four day vacation. Airlines get incremental traffic, better seat factors and advance cash. A typical win-win for all," Dubey added.

Since the start of the year, the Indian aviation sector has seen three promotional schemes offering 30-50 percent discount on fares.

"The recent discounts are to fill the 10 percent seats by giving an alternative to the AC1/2 train passenger," Rajiv Chib, associate director, aerospace and defence at PricewaterhouseCoopers said.

"No airlines can afford discounts unless they have a strategy in mind. Discount is based on the premise that all airlines, even in peak season, have approximately 10 percent of vacant seats. At times like now with the exam season, it is much more."

The new promotional scheme comes after the low cost carrier (LCC) SpiceJet launched two previous discount schemes that led to other airlines also offer the promotional fares.

"These advance purchase offers are a win-win for customers, for airlines, and for the travel industry and the economy overall, as it leads to significant demand stimulation, customers get to enjoy deeply discounted fares, airlines get to reduce wastage of seats," said airline's new chief operating officer Sanjiv Kapoor.

Other carriers have followed suit and tried to face the competition head on.

"In a highly competitive market with little differentiation between airlines, a discount by one has to be matched by all others. There's no option. Though it comes as a rude surprise to other carriers, they do plan for such scenarios in advance," said Dubey.

Passengers, travel agents and online booking websites have been quick to grab the new schemes.

"These flash sales are becoming a regular feature. Besides stimulating demand, these are also prompting Indians to plan their travel in advance, as these sales encourage travel planning in a particular timeframe and at least a month in advance from the date of the promotions," said Vikram Malhi, general manager, south and southeast Asia, Expedia.

"We are already seeing strong demand on the key leisure destinations like Goa and Kerala and bookings have more than doubled post the announcement. We expect other airlines to follow suit with similar discounts as these prices are sure to strike a chord with the leisure traveller," said Sharat Dhall, president, Yatra.com.

Some in the industry say the promotional airfares should be seen in the context of AirAsia India's entry into the market. If this is true, then an interesting fare war could be on the anvil in the summer of 2014.

But Dubey begs to differ. "The discount is more to stimulate buying and to generate cash quickly. It cannot be linked entirely to AirAsia's entry into India. International airlines come with a 10-15 year horizon and factor in aggressive reception from their competitors in the initial phases."

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Agencies
January 16,2020

New Delhi, Jan 16: Chief of Defence Staff (CDS) General Bipin Rawat on Thursday said that he supported a negotiated peace deal between the US and Taliban in Afghanistan.

Gen. Rawat was speaking along with other world leaders at Raisina dialogue organised by India's influential think-tank Observer Research Foundation (ORF).

Arguing that terrorism was going to stay in the world as long as states were going to use it against other states, he said it was important to prevent states from using terrorism as a "proxy war".

"The only way to deal with it was what the US did post 9/11," he said, adding that the war against terror was necessary.

However, now a peace deal with Taliban is required, Gen. Rawat said.

"It must be a negotiated peace deal so that the Taliban stops using terrorism," he added. Hinting that the US should maintain its presence in Afghanistan, the CDS said that though Afghan security forces are now equipped to fight back terror groups in Afghanistan but they still need support.

The newly appointed CDS officially confirmed that India has shifted its stance on Taliban. India has traditionally been opposed to the Pakistan-backed Taliban in Afghanistan. Thousands of Afghans were given refuge in India when they fled the country due to oppression and terrorism of the Taliban regime. India is in alignment with the democratically elected government in Kabul that the Taliban remains supported by Pakistan.

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Agencies
February 25,2020

New Delhi, Feb 25: Condemning the violence in Delhi, the Congress on Tuesday demanded that the Prime Minister, the Home Minister and the Chief Minister of Delhi come forward to ensure peace and maintain brotherhood while rising above partisan politics.

"This is Gandhi, Nehru, Patel's India, can any Indian accept this mindless violence? Congress appeals to the people of Delhi to maintain communal harmony and thwart all attempts of the forces dividing the country on the basis of religion," Congress' chief spokesperson Randeep Surjewala told reporters.

Unabated violence and incidents of stone-pelting and murder in the national capital have shattered the nation, he said, while referring to the riots in northeast Delhi over the Citizenship (Amendment) Act that continued for the third day, and demanded stern action against the culprits.

"Our appeal to the prime minister, the home minister and the Delhi chief minister is, can you rise to the occasion, leave aside your political partisanship and views, and become really not leaders of your parties but leaders of the society so that harmony, peace, and non-violence prevail," he said.

The Congress party will stand with the Centre and the Delhi government in every way to maintain brotherhood and harmony in the society, he said.

"Do not fail this country because you belong to different political parties," Surjewala said, adding this was a sincere appeal "on behalf of people of Delhi and the country" to Prime Minister Narendra Modi, Home Minister Amit Shah and Chief Minister Arvind Kejriwal.

"There is no place for violence in Gandhi ji's India... Today there is a need to establish peace on the ground and maintain brotherhood," he said.

Surjewala said the party also prays for the speedy recovery of DCP Amit Sharma and the hundreds of other people who have been injured in the violence.

"We also condemn the firing at three journalists Arvind Gunasekar, Saurabh Shukla and Akash and pray for their good health," he said.

"We strongly condemn these brutal riots and demand that the culprits are identified and stern action is taken against the real culprits and miscreants. The Congress mourns the death of Head Constable Ratan Lal and others in the violence," Surjewala said.

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News Network
July 22,2020

New Delhi, Jul 22: Rajya Sabha Chairman M Venkaiah Naidu on Wednesday urged the newly elected members of the House to uphold rules and procedures of the House while discharging their duties as the lawmakers for the country.

"In his remarks at the end of the administration of oath/affirmation to the new members of Rajya Sabha in the Chamber of the House today, Shri Naidu urged them to hold themselves to account with regard to their conduct both within and outside the House, so as to enhance the standing of the institution in the eyes of the people," read a press note.

The note further read that Naidu suggested the members to "question themselves if they had acted to enhance the dignity of the institution or to the contrary at the end of each day during the session and if their conduct was ethical during the inter-session period".

He said, "Answers to these simple questions would guide you on the right path."

He further stressed, "Ensuring rule of law is the spirit of our law of the land (Constitution). It shall begin with your compliance with the rules and procedures of this House."

Of the 61 members elected to Rajya Sabha from 20 States in the recent biennial and bye-polls, 45 made oath/affirmation today including 36 who have been elected for the first time. 12 sitting members have been re-elected which include Sharad Pawar, Digvijaya Singh, Bhubaneswar Kalita, Prem Chand Gupta, Harivansh and Ramdas Athawale, who took oath today.

Those elected for the first time to Rajya Sabha include Mallikarjun Kharge, Jyotiraditya M Scindia and KC Venugopal who have vast legislative experience and taken oath today. Those members who could not make oath/affirmation will do so during the ensuing Monsoon Session.

"Members including three women made oath/affirmation in 10 languages viz., Telugu, Bodo, Kannada, Manipuri, Marathi, Oriya, Tamil, Bengali, Hindi and English," the note read further.

"Today's oath-taking has been organized to enable the newly elected members to participate in the committee meetings which are underway at once and in the monsoon session which is to follow. I hope to nominate all of you on different committees in a day or two. #RajyaSabha," the Vice President's official handle tweeted earlier on Wednesday.

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