Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
It only shows that PROPHET MUHAMMED pbuh, the final messenger to the whole of MANKIND Spoke the TRUTH...
He said : In the end time LIES will be accepted as truth and TRUTH will be accepted as LIES. People are IGNORANT of the CREATOR that's why the EVILs find easy to trap the people With LIES and DECEPTION. ... Most of the people who doesnt use their intellect are falling to the LIES of the arrogant leaders.. and believing it as TRUTH... infact if we research what ZN says is all TRUTH and FACT from not only from Muslim scripture but also other religious scriptures.
But its a temporary enjoyment... for the falsehood... if not repented to God ... They will surely see that ALLAH's plan was the best. Muslims should be patience on their arrogance and fight lawfully.
But they plan, and Allah too plans. And Allah is the best of planners.
Who is the creator of this Univers and
the creator of you & me.
When people are busy in exchanging their old currencies, the Govt. is banning Dr.Zakir Naik's NGO and slowly taking over his Schools.
BJP needs place to hide their black money. So they are byforce taking over zakir's house to hide their money.
BJP needs place to hide their black money. So they are by force taking over zakir's house to hide their money.
shame on NIA who is acting on centre for their shameless ideology ...to curb a peace lover and a peace preacher ..... does it mean that every Muslim become TERRORIST instead of Peace lover like Dr.Zakir Naik ?
i think its time to become that soon . as INDIA will see bloodiest Civil War as RSS wishes to hold onto its 2025 Brahmin Rashtra agenda to come true (which is dream only) . but if ARMY is sasffronised only
Movement like Popular front, SPDI , komu souharda vedike .DYFI,SFI,CFI, Dalit Panthers, Naxal . pragathipara vedike will always there to defend the Nation from such foolish rulers ....
Jai Hind
Asaram Bapu and Zakir Naik both are same
Do you know how????
Their followers are telling that they are innocent and blaming government ...Ha ha ha
Dr. Zakir Naik is a student of Comparative religions. He preaches oneness of God, peace and harmony quoting verses from Quran, Bible and Vedas. Anti Islamic elements cannot equate him logically, and they cannot tolerate his popularity.
Targeting innocent Muslims or peaceful Muslim organizations is not at all a good step. Fascists with their biased policies will only harm the peace in the nation.
India being a plural society, Ruling parties or any other parties why dont you support the UNITY IN DIVERSITY towards the benefit of our beloved nation.
Good move by government...
I think this may be the one of reason for Demonetization of 500 and 1000 rupees, Saffron Government attacking A muslim daayi and his organization under the darkness of 500 and 1000 currency, Actually Muslim does not benefit much from Dr. Zakir as he is not a fiqh scholar, our non muslim brothers missed the opportunity to understand the truth through him, But nothing to worry, If Allah wish to guide one, No one can misguide him,
you can ban legend and great leader like DR.ZAKIR NAIK but you cannot stop or prevent spreading ISLAM all over the world. if you hold one DR.ZAKIR NAIK thousands of other DR. ZAKIR NAIK will come up with more powerful SPEECHES and awareness.
so stop doing unwanted activities and actions..
Dr Zakir should have come to India, since he is away from India authority has more chances of squeezing his organisations. if he is guilty court will punish him. it should not be the situation where he gave stick and ate beatings. Only Allah knows the truth and Allah will guide the best..
I DONT think he can do unwanted activities,
any way
Truth will prevail and evil will perish soon
Political Power is the Master key to open the doors of Justice. hope the Indian Muslim Community Stand together under one political Platform . then only can defeat the Fascist ideology. in india muslim's issue is not just the religious one, its full of Politics which Muslims never realized. let the community stand on their own. now the question is where are those champions of Secularism ..???
This is the lab test of communal anti India rss group. Now by false case they will start to ban other Islamic organization. They are planners are full training under Jews group.
Whole IndIan citizens aware of their intention devide and rule for the sake of so called upper case.
But God will by the supper of peace loving Indins it will not happen.
Now the young cm padnavi of rss more active with anti India policy.Hope hard woring Mumbaikar will stand with peacefull life.
Jai Hind!h3
Add new comment