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Dubai, Apr 16: Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), unveiled a series of outdoor ads that form part of its new campaign to encourage the community to stay home.

Featuring the slogan 'For My Sake #StayHome for Us', the campaign depicts stunning artwork developed in collaboration with Emirati artist Maitha Demithan. The ads have been displayed on billboards, lamp posts and digital screens across Dubai.

The campaign reinforces the importance of staying at home in line with the strict restrictions on movement put in place by Dubai's Supreme Committee of Crisis and Disaster Management as part of intensified measures to combat Covid-19.

Nehal Badri, Director of Brand Dubai, said: "The outdoor campaign, displayed in prominent locations across Dubai, was designed to illustrate the importance of staying at home during the current sensitive period. Using Maitha Demithan's stunning creative artwork, we sought to send out a clear message to the community that staying at home is vital to safeguard the wellbeing of our loved ones. 

This project is one of a series of initiatives launched in collaboration with UAE-based artists to raise awareness about the need to unite efforts to protect vulnerable people from the risk of infection."

Emirati artist Maitha Demithan said: "It has been a privilege for me to work on this project and an honour to serve my country through my artworks. The three portraits featured in the campaign create a triptych that represents the people who are the most vulnerable to being infected by the virus. During such difficult times, art can play a crucial role in raising awareness on how to stay safe, but most importantly it can keep everyone inspired. I encourage all my fellow artists and the creative community to continue practicing social distancing and stay connected by using their creativity and innovation to raise awareness during this period."

Brand Dubai partnered with several media outlets, including Media 24/7, Arabian Outdoor Media and Hypermedia to launch the outdoor ads. The ads are displayed on Sheikh Zayed Road, Dubai Marina.

Al-Jawf, Feb 16: At least 31 people were killed and 12 others were injured here in the al-Maslub district in airstrikes by the Saudi-UAE-led military coalition on Saturday.

"Preliminary field reports indicate that as many as 31 civilians were killed and 12 others injured in strikes that hit al-Hayjah area of the al-Maslub district in al-Jawf governorate," said a statement from the office of the UN resident coordinator and humanitarian coordinator for Yemen.

According to Al Jazeera, the airstrike was conducted hours after the Yemeni Houthis said that they downed a Saudi fighter jet in the same region.

Commenting on the air raids, Lise Grande, the UN's humanitarian coordinator for Yemen, said: "We share our deep condolences with the families of those killed and we pray for the speedy recovery of everyone who has been injured in these terrible strikes."

"So many people are being killed in Yemen - it's a tragedy and it's unjustified. Under international humanitarian law, parties that resort to force is obligated to protect civilians," Grande was quoted as saying.

Dubai, Jun 30: The UAE Embassy in India on Tuesday urged expats stranded in India to procure travel approvals from the Federal Authority for Identity and Citizenship (ICA) in the UAE ahead of their travel to the UAE.

It has also assured UAE residence visa holders that a no-objection letter to travel would be issued on a humanitarian basis, as long as the resident meets all conditions set by the government of UAE.

The UAE Embassy in New Delhi tweeted Tuesday morning, "The @UAEembassyIndia would like to draw the attention of the valid UAE residence permit holders currently present in India, to the necessity of obtaining necessary approval from the @ICAUAE while ensuring that all conditions set by the UAE competent authorities are observed."

It added, "Please note that UAE will issue no objection letter to travel in some humanitarian cases only that meet all conditions and requirements."

The embassy also affirmed its commitment to the decisions of the Indian authorities regarding the continued closure of airports in India, and implementation of some restrictions that do not allow foreign airlines to carry passengers.

"We express our thank for your cooperation and your understanding of the current global situation, and in case there is any developments in this regard, we will publish it on the official platforms of embassy (sic)," the Embassy tweeted.