Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
If you read the History of Meelad un Nabie (Sallallaho Alaih-e-Wassalam) The biggest and the most grand Meelad was celebrated by Allah Ta'ala so from where it became bidat to rejoice on the birth day of Our Beloved Prophrt Sallallaho Alaih-e-Wasalam)? Be happy dont cry bidah like the shaitaan.
Kind words/Kind behavior is for non Muslims/Momins not for the Munafiqs who oppose Mouludunnabi and ask for the proof to celebrate the Moulood, for those Munafiqs Allah Subhan wa Ta'ala has used some words in Quran Surah Al Qalam Verse 13
When Allah Almighty has used those words we are following the Quran there is no harm in using those words for a Munafiq.
Mr. Sayed Kaleem, please use kind words on one another....this is what it is lacking in Muslims....they think superior to one another....if you can try to convince others with your comments with nice words.....try to be a good person first....
Surah Al Ma'idah Verse 114
Surah Al Duha Verse 11
Surah Al Fatha Verse 28
Surah Al Saf Verse 6
Surah Touba Verse 128
Surah Aal E Imaran Verse 164
Surah Al Yunus Verse 57/58
Surah Al Anbiya Verse 107
O Blind , when did you read the Quran? Are you Munafiqs? go back to Quran search for the above ayas
There is no aya in Quraan or any hadeeth which says date or celebrate prophet's birthday. People who dont read tafseer of Quraan do this kind of foolish things to show other religions dat we are not united. There is no one such incident where sahabas have celebrated Rasool's birthday.Guys please wake up & read Quraan wit Tasfeer & follow authentic Hadeeth...May Allah give Hidaya to these people who have taken wrong path by themselves
No Comments/Objection for any Muslim sponsoring cricket tournament and spending lacks of rupees with half naked women dancing on the stage, No question/Objection for the Muslim youths wearing uniform and playing cricket spending their time on the ground why you munafiqs have not questioned, No Objection/Comments on those Muslim college students protesting on the street and blocking the roads and damaging the Goverment Properties and blocking the the roads were many people are serious need to go to hospitals.
why only when the celebration is only for the Milad of the Prophet Sallallahu Alaihi Wassallam.
the above question is for all the Munafiqs who object the Celebration of the Mouludunnabi Sallallahu Alaihi Wasallam.
Moulud or Milad is Prophet's (PBAUH) birthday, which is being celebrated every 3rd month 12th day of the Hijra year... but why moulanas asking people to celebrate it throughout the year....I did not get it....like if there is happiness or sadness or grief they ask people to celebrate birthday of prophet (PBAUH)...no clue....
When a cricket tournament is organized by a muslim sponsor in which half naked women dance on the stage those money spent is not questioned from this idiots, they have problem when a Milad rally is organised where people gather and send Salaath on the beloved Rasool of Allah.
This is very much clear that those who oppose the Milad rally are munafiqs.
Warafa'na Laka zikrak. Rahega yunhi unka charcha rahega, padey khaak ho jaye jaljaney waaley.
U people are blocking the road. Where many people who are serious may have to go to hospital.
We all love our beloved prophet. Don't trouble others during that day.
Many countries giving holiday NOT to celebrate on streets.
Giving zakat to poor is the best celebration.
Sure.. Miskeens will be wholeheartedly invited for my milad to enjoy free biryani..
EID Milad un nabi (SAW) Mubarak Ho for all Momin
FOR ALL THOSE PEOPLE WHO INSIST FOR CHARITY TO POOR PEOPLE RATHER THAN SPENDING FOR MILADUNNABI
PLEASE IMPLEMENT A SYSTEM IN YOUR LIFE AND FAMILY THAT ANY MARRIAGE FROM UR FAMILY WILL BE SIMPLE, AVOID MARRIAGE HALL, AVOID DECORATION, AVOID MEHENDI FUNCTION, AND DONT CELEBRATE BIRTHDAY OF UR KIDS, SPOUSE, BROTHER, SISTER ETC, DONT CELEBRATE THE MARRIAGE ANNIVERSSARY.
INSTEAD DO CHARITY.
FIRST OF ALL EVALUATE YOURSELF AND DETACH FROM ALL THESE DEEDS, THEN COMMENT......
Mr. Salman, when is your milad????
Why don't our Muslim community use brain instead of following the Misguided ulema or grand fathers....
Biddath Mubarak to all Laddu's
Mr.Salman Bhai .u r absolutely right....
Mr. A, FYI, our community is supporting all poor people when it's required at any time and it's not limited to our festivals. Let's them enjoy their day, and don't spit venom...
Happy miladunnabi to fellow muslims...
Very unfortunate. ignorant community celebrating our beloved prophet's death day. which is Rabi Alawwal 12. In Lillahi wa inna ilahi raajioon. Ee qoum eppa sudarra?
What a moment... Jab tak hai jaan... Insha Allah jaroor manayenge eid e milad.. Thanks CD for the coverage n waiting for today's evening procession coverage.
Instead of spending huge money for uniforms , why cant you donate cloths to poor children in the remote area during the birthday of prophet mohammed ??? To whom you wants to show road rally?? why all this celeberations?? There is no birthday celeberations in Islam.
If you want to celeberate Milad, celeberate like Eid ul Fitr and Eid ul Adha when charity is the important order from prophet these two days.
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