New Delhi, May 10: Ekta Kapoor is a maverick producer. She has helped in bringing the wave of content-based, small budget films to Bollywood with projects like Shor In The City, LSD, Lootera and Udta Punjab. However, she is averse to making films with big Bollywood stars and now she has revealed the reason behind it.
In a conversation with news agency, she said, “It is not about the access to the stars. We have not made films with Salman (Khan) or Shah Rukh (Khan) because at this point if I have to spend half a year in planning a film with a big star, it would require certain effort.”
She added, “We have got into an eclectic mix of films. Access doesn’t always mean...you could have picked up a phone and called them. It is not that we are making a big star Rs 100 crore proposal.”
Such strategy has paid her company, Balaji Motion Pictures, that tasted success with films like The Dirty Picture and Lipstick Under My Burkha.
Her idea about the competition is very clear. She says it’s all about winning and learning. She said, “I don’t like to live a delusional life, which is an easy thing. We all have dreams but we have to understand where the dream becomes delusional.”
She also has her eyes locked in on the regional film market. She said, “I feel we have a huge local market. I want to grow with regional content but that would be three years later. I have done two shows - one is a Bengali and other is a South Indian show. I had a huge wing that made lot of South Indian shows, not many people know we had a south show called Kudumbam. I am a firm believer that as the content gets local there will be more identification.”
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