The 'utterly butterly' Amul girl turns 50

June 12, 2012

Amul_Girl

Mumbai, June 12: In a country where cartoons are creating flutter among politicians, the iconic 'utterly butterly' girl survived half a century. The brand mascot of the Amul butter advertisements, for whom no subject is a taboo, has turned 50. The girl in her polka dotted dress, with a matching bow in her hair, has continued to charm with her tounge-in-cheek humour since 1960s.

To celebrate her 60th birthday, Amul and its creative partner DaCunha Communications have decided to launch a coffee table book on the iconic girl.

"The great thing about Eustace Fernandes' girl is the round face that can be adapted to be anybody. With Manmohan Singh, put a turban on her. It can be Indira Gandhi, give her a white streak. So it's a supremely adaptable creation," says Sylvester DaCunha, Founder-Chairman, DaCunha Communications.


In the initial years, the Amul campaigns projecting the girl were run mostly in print and radio. The first billboard campaign appeared in 1966 of the the girl kneeling in prayer, with one eye closed and another on the pack of butter with the words, "Give us this day our daily bread with Amul Butter." Her cuteness attracted the mind of the public instantly. Since then there was no looking back. For the last 50 years, she has been part of Amul's campaign on different current affairs issues.

But it's a difficult job to choose the best of her campaigns. Mr DaCunha says, "My favourite one - it used politics - Narasimha Rao, VP Singh and Mrs Gandhi, but it used a Hindi film reference. And India loves two things - politics and movies. So that was a good one."

Recent controversy surrounding cartoons on NCERT books or on newspapers has irked the liberal society, who alleges that putting a gag on such cartoons is against freedom of expression. However, political furore has not been able to dampen the spirit of the Amul girl. In the words of her creator, "There are controversies. But finally we live in a free country. And you can get away with stuff. I think if you go too much overboard, it's always tricky. So we try and keep it little bit under."

The coffee table book features articles by many who made it to the hoardings, including actor Amitabh Bachchan and cricket commentator Harsha Bhogle, who feels the book is a piece of history, rather than just a collector's item. Mr Bhogle says, "It's a library of sorts, isn't it? You see a hoarding, you remember it next week, and you remember the one after that. But when it comes together in a book, it becomes a history book, almost."

The book, a tribute to the Amul girl's wit, humour on the high and low points in India's recent tumultuous history will certainly evoke nostalgia. And, as Mr DaCunha says, will continue to charm everyone in coming years as well.



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News Network
April 16,2020

New Delhi, Apr 16: Actor Salman Khan on Thursday put out a sharp message to the "jokers" who were flouting government-imposed guidelines and venturing out during the ongoing lockdown, putting at risk countless lives to the deadly coronavirus.

In his characteristic 'Bhai' style, Salman also appealed to people to not attack doctors, nurses and police personnel who are in the frontline of the battle against COVID-19.

In a 10-minute hard hitting video shared on Instagram he begins with a "Hello, namaste, salaam, sasriyakaal, Kem Cho' in typical TV reality show 'Big Boss' style and goes on to say 'Zindagi ka Bigg Boss' has begun with the entire country staying in lockdown mode at home.
He said he had taken a two-day "chhutti" (leave) but "This corona, COVID-19 has given everyone a 'chutti'."

Khan said he was staying at his farmhouse in Panvel near Mumbai with his family including his mother, two sisters their children and some other people who had come to visit.

In the video he said that he had sent a friend to get rations for the family from a village around five kilometres away. He recounted that the police stopped him and in the process, his friend took off the mask to speak to the policeman who reprimanded him and asked him to put the mask back on. Salman said that he too chided his friend for doing such a thing.

"Don't go out, don't do social gatherings, stay with your family, the government has said if you are doing namaaz, do it at home, do pooja at home..." the actor said, adding that those who had a wish to kill their families should step out.
"Go out get your ration, nobody is stopping you, go nearby but wear your masks, your gloves, go alone," the actor said underlining that the government has assured that everybody will get ration.

The actor said that whoever does not understand a coronavirus positive patient's pain is anti-human.

He pointed out that doctors, nurses and policemen are putting in long hours to curb the spread of coronavirus and urged people to respect their work and stay inside.

The actor said policemen would not have taken action and hit people if they followed guidelines and stayed inside. "If you weren't going out with friends, police wouldn't have hit you. Do you think police are enjoying it?," he asked.

"Doctors and nurses are working to save your lives and what do you do? You started pelting stones at them? Those who have been diagnosed with coronavirus, are running away from the hospitals. Where are you running? Towards life or death?," he questioned in his video.

The 'Dabangg 2' star appreciated the efforts by the frontline warriors and said, "the virus that started in China is over in China now, but because of a few jokers, the whole of India will sit at home for a long time."

The 54-year-old star said that he was aware of many people who wouldn't come out of their homes earlier but have started doing so since they've been asked to not go out.

"You are putting everyone's lives at risk," the Bajrangi Bhaijaan actor said.

Salman concluded by urging people to respect the work of the doctors, nurses, police personnel and those who work in banks, take care to ensure that the disease does not spread further and pray that it does not come to a situation where the military has to be called in to stop people from doing the wrong thing.

Filmmaker Vivek Ranjan Agnihotri took to Twitter to shared the video message. "Very well said @BeingSalmanKhan I hope wisdom prevails everywhere," he tweeted.

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News Network
February 27,2020

Mumbai, Feb 27: Bollywood superstar Shah Rukh Khan on Wednesday said it's with constant education that a country, a family can move forward as there is never an end to learning.

In December last year, when the actor visited the Indian Film Festival of Melbourne, the La Trobe University announced the 'Shah Rukh Khan La Trobe University PhD Scholarship'. At the event to announce therecipient of the scholarship here on Wednesday, Shah Rukh said it was his honour to lend his name or be attached to the scholarship.

"I am a big believer in education. I truly believe that the way forward for any country, any family, city, state is by educating itself more and more.

"There is never an end to education. I've come to realise the more I know, I figure out, the less I understand. It's very important to keep educating ourselves for the rest of our lives.

"I've always believed education in India and elsewhere in the world, is the most important step forward for any nation," he said.

The scholarship aims to provides an opportunity for an aspiring female researcher from India to undertake research.

The 54-year-old superstar said what also will help taking the world move ahead is educating women.

"Related to the fact, is of course, education of women, empowering women, to look after themselves to look after their families...

"If you are able to empower them with education, the world goes even further forward," the actor added.

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News Network
May 14,2020

Mumbai, Mar 14: Animal Planet has announced a new documentary "The Zoo: COVID-19 And Animals", which seeks to explore the effects of coronavirus on animals.

The special will see Dave Salmoni, Animal Planet’s big cat expert, talking to a number of experts, from the World Health Organization to wildlife biologists, in order to find out how COVID-19 is affecting animals and what pet owners can do to safeguard them.

The issue came to forefront when a four-year-old Malayan tiger tested positive for COVID-19 at Bronx Zoo in New York.

The documentary will feature chief veterinarian of Bronx Zoo, who will give an update on the big cats and their treatment, and also Dr Peter Embarek from WHO's COVID-19 Task Force, who works particularly on all aspects of the virus related to animals.

In a statement, Salmoni said, "When news about Nadia the tiger came out the questions immediately began; what about my pets? How do I keep my animals and family safe? We’re going to answer these questions and more through this documentary."

"We're speaking to a wide range of experts from the World Health Organization, to wildlife biologists, to veterinarians. We are at war with this disease and so we get down to the nitty-gritty, and discuss practical questions about daily lives with our pets," he added.

Sai Abishek, Director – Content, Factual & Lifestyle Entertainment – South Asia, Discovery, said, "We have been the forefront of busting myths around novel coronavirus with international documentaries. With this latest film, we take a hard look at how animals are being treated during such a crisis and the safety measures that can be taken to keep both, the people and their pets healthy."

"The Zoo: COVID-19 And Animals" will premiere on May 17 on Animal Planet, Animal Planet HD and Discovery Plus app.

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