The 'utterly butterly' Amul girl turns 50

June 12, 2012

Amul_Girl

Mumbai, June 12: In a country where cartoons are creating flutter among politicians, the iconic 'utterly butterly' girl survived half a century. The brand mascot of the Amul butter advertisements, for whom no subject is a taboo, has turned 50. The girl in her polka dotted dress, with a matching bow in her hair, has continued to charm with her tounge-in-cheek humour since 1960s.

To celebrate her 60th birthday, Amul and its creative partner DaCunha Communications have decided to launch a coffee table book on the iconic girl.

"The great thing about Eustace Fernandes' girl is the round face that can be adapted to be anybody. With Manmohan Singh, put a turban on her. It can be Indira Gandhi, give her a white streak. So it's a supremely adaptable creation," says Sylvester DaCunha, Founder-Chairman, DaCunha Communications.


In the initial years, the Amul campaigns projecting the girl were run mostly in print and radio. The first billboard campaign appeared in 1966 of the the girl kneeling in prayer, with one eye closed and another on the pack of butter with the words, "Give us this day our daily bread with Amul Butter." Her cuteness attracted the mind of the public instantly. Since then there was no looking back. For the last 50 years, she has been part of Amul's campaign on different current affairs issues.

But it's a difficult job to choose the best of her campaigns. Mr DaCunha says, "My favourite one - it used politics - Narasimha Rao, VP Singh and Mrs Gandhi, but it used a Hindi film reference. And India loves two things - politics and movies. So that was a good one."

Recent controversy surrounding cartoons on NCERT books or on newspapers has irked the liberal society, who alleges that putting a gag on such cartoons is against freedom of expression. However, political furore has not been able to dampen the spirit of the Amul girl. In the words of her creator, "There are controversies. But finally we live in a free country. And you can get away with stuff. I think if you go too much overboard, it's always tricky. So we try and keep it little bit under."

The coffee table book features articles by many who made it to the hoardings, including actor Amitabh Bachchan and cricket commentator Harsha Bhogle, who feels the book is a piece of history, rather than just a collector's item. Mr Bhogle says, "It's a library of sorts, isn't it? You see a hoarding, you remember it next week, and you remember the one after that. But when it comes together in a book, it becomes a history book, almost."

The book, a tribute to the Amul girl's wit, humour on the high and low points in India's recent tumultuous history will certainly evoke nostalgia. And, as Mr DaCunha says, will continue to charm everyone in coming years as well.



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News Network
March 12,2020

Chennai, Mar 12: Superstar Rajinikanth on Thursday clarified that he never aspired to become the Chief Minister of Tamil Nadu and said his plans for politics include different heads for his prospective party and a possible government headed by it.

In his first official press conference since December 31, 2017, when he announced to take the political plunge, the veteran star also said he planned to appoint as CM, an educated youth who was compassionate and had self-respect.

With a two-leadership system for party and the government, the former would act as an "opposition" to highlight issues and would not even hesitate to "remove", apparently the head of the government, if it fails to perform, he said.

His prospective party would focus on including a substantial amount of youngsters in the age group of below 45 years while the rest would comprise retired judges and IAS and IPS officials among others.

"I myself would reach out to them and invite them," to join him, the 69-year-old actor said.

Contrary to expectations, he however, did not make a concrete statement on floating his party but called for an "uprising" by youth, after which he would make his formal political entry.

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News Network
July 26,2020

Washington, Jul 26: Regis Philbin, the iconic television personality best-known for his hosting duties on 'Live!' with co-hosts Kathie Lee Gifford and Kelly Ripa, and 'Who Wants to Be a Millionaire,' has died. The beloved star was 88.

According to People Magazine, the longtime television host died on July 24. His family shared a statement on Saturday, "We are deeply saddened to share that our beloved Regis Philbin passed away last night of natural causes, one month shy of his 89th birthday,"
"His family and friends are forever grateful for the time we got to spend with him - for his warmth, his legendary sense of humour, and his singular ability to make every day into something worth talking about. 

We thank his fans and admirers for their incredible support over his 60-year career and ask for privacy as we mourn his loss," the Philbin family says.

Philbin began his iconic career in 1988, as the host of 'Live! with Regis and Kathie Lee' alongside TV presenter Kathie Lee Gifford. After 15 years, Gifford left the ABC show but the pair remained close after her departure.

In 2001, the franchise became 'Live! with Regis and Kelly', co-starring Kelly Ripa before he left in 2011 after 23 years on-air.

From 1999 to 2002, Philbin also served as the original host of the widely popular game show 'Who Wants to Be a Millionaire.' In addition, the New York City native's hosting credits include 'Million Dollar Password', the first season of 'America's Got Talent', as well as a reoccurring co-host seat on 'Rachael Ray'.

Born on August 25, 1931, Philbin was raised in the Bronx and graduated from Cardinal Hayes High School in 1949 before attending the University of Notre Dame, where he earned a sociology degree in 1953.

After serving in the Navy, Philbin began his career in show business as a writer and made his way in front of the camera in 1961 with a local talk show in San Diego called 'The Regis Philbin Show'. Then in 1967, he became widely known as Joey Bishop's sidekick on 'The Joey Bishop Show'.

After a string of local talk shows, including 'A.M. Los Angeles' and 'Regis Philbin's Saturday Night in St. Louis', the star moved to New York in 1983 to host 'The Morning Show', which was renamed three years later as 'Live! with Regis and Kathie Lee'.

His accolades include Daytime Emmy Awards for outstanding talk show host for 'Live!' in 2001 and 2011 as well as an outstanding game show host for 'Who Wants to Be a Millionaire'. He also received a Hollywood Walk of Fame in 2003 and a Lifetime Achievement Award from the Daytime Emmy Awards in 2008.

Throughout his career, Philbin had various health issues. He underwent an angioplasty in 1993, followed by triple bypass surgery due to plaque in his arteries in March 2007. In December 2009, the television personality had his hip replaced.

Married twice, Philbin is survived by daughters J.J. Philbin and Joanna Philbin, whom he shared with his wife of 50 years, Joy Philbin. He was also father to daughter Amy Philbin, whom he shared with his first wife Catherine Faylen. Philbin and Faylen had another child, son Daniel Philbin, who died in 2014.

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News Network
July 1,2020

Los Angeles, Jul 1: Bollywood stars Alia Bhatt, Hrithik Roshan and costume designer Neeta Lulla are among the 819 artistes and executives who have received invitations to join the Academy of Motion Picture Arts and Sciences (AMPAS).

Bhatt's last movie, the Zoya Akhtar-directed Gully Boy was India's official entry for best international feature category at the 2019 Oscars. However, the film had failed to make it to the final five.

Other prominent Indian names to receive invitations are casting director Nandini Shrikent, documentary filmmakers Nishtha Jain, Shirley Abraham, Amit Madheshiya, visual effects supervisors Vishal Anand and Sandeep Kamal.

In a statement, the Academy said the new invitees include 36 per cent of people of colour and 45 per cent women. Artistes from 68 countries have been invited as members.

Those who accept the invitation will have voting rights at the 93rd Academy Awards, scheduled to be held on April 25, 2021.

"The Academy is delighted to welcome these distinguished fellow travellers in the motion picture arts and sciences. We have always embraced extraordinary talent that reflects the rich variety of our global film community, and never more so than now," Academy President David Rubin said.

The Academy has been actively working to introduce more diversity in its voting to avoid a controversy like 2016 when the Oscars were dubbed "white" for failing to recognise talents of colour.

The 2020 batch boasts of major Hollywood names like Cynthia Erivo, John David Washington, Constance Wu, Zazie Beetz, Florence Pugh, Zendaya, Awkwafina, Yalitza Aparicio, Mackenzie Davis, Ana de Armas, Adele Haenel, Thomasin McKenzie, Olivia Wilde and others.

The stars of multiple Oscar-winning South Korean movie Parasite -- Jang Hye-Jin, Jo Yeo-Jeong, Park So-Dam and Lee Jung-Eun -- are among the invitees.

Directors Lulu Wang, Ari Aster, Terence Davies, Matthew Vaughn, Robert Eggers, Matt Reeves, Alma Har’el are on the list as well.

The Academy has announced a new five-year plan that includes implementing inclusion standards for nominees.

"We take great pride in the strides we have made in exceeding our initial inclusion goals set back in 2016, but acknowledge the road ahead is a long one.  We are committed to staying the course.

"We look forward to continuing to foster an Academy that reflects the world around us in our membership, our programs, our new Museum, and in our awards," Academy CEO Dawn Hudson said.

In 2019, the organisation had invited 842 new members which included Indian names such as filmmakers Zoya Akhtar, Anurag Kashyap and veteran actor Anupam Kher.

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