The 'utterly butterly' Amul girl turns 50

June 12, 2012

Amul_Girl

Mumbai, June 12: In a country where cartoons are creating flutter among politicians, the iconic 'utterly butterly' girl survived half a century. The brand mascot of the Amul butter advertisements, for whom no subject is a taboo, has turned 50. The girl in her polka dotted dress, with a matching bow in her hair, has continued to charm with her tounge-in-cheek humour since 1960s.

To celebrate her 60th birthday, Amul and its creative partner DaCunha Communications have decided to launch a coffee table book on the iconic girl.

"The great thing about Eustace Fernandes' girl is the round face that can be adapted to be anybody. With Manmohan Singh, put a turban on her. It can be Indira Gandhi, give her a white streak. So it's a supremely adaptable creation," says Sylvester DaCunha, Founder-Chairman, DaCunha Communications.


In the initial years, the Amul campaigns projecting the girl were run mostly in print and radio. The first billboard campaign appeared in 1966 of the the girl kneeling in prayer, with one eye closed and another on the pack of butter with the words, "Give us this day our daily bread with Amul Butter." Her cuteness attracted the mind of the public instantly. Since then there was no looking back. For the last 50 years, she has been part of Amul's campaign on different current affairs issues.

But it's a difficult job to choose the best of her campaigns. Mr DaCunha says, "My favourite one - it used politics - Narasimha Rao, VP Singh and Mrs Gandhi, but it used a Hindi film reference. And India loves two things - politics and movies. So that was a good one."

Recent controversy surrounding cartoons on NCERT books or on newspapers has irked the liberal society, who alleges that putting a gag on such cartoons is against freedom of expression. However, political furore has not been able to dampen the spirit of the Amul girl. In the words of her creator, "There are controversies. But finally we live in a free country. And you can get away with stuff. I think if you go too much overboard, it's always tricky. So we try and keep it little bit under."

The coffee table book features articles by many who made it to the hoardings, including actor Amitabh Bachchan and cricket commentator Harsha Bhogle, who feels the book is a piece of history, rather than just a collector's item. Mr Bhogle says, "It's a library of sorts, isn't it? You see a hoarding, you remember it next week, and you remember the one after that. But when it comes together in a book, it becomes a history book, almost."

The book, a tribute to the Amul girl's wit, humour on the high and low points in India's recent tumultuous history will certainly evoke nostalgia. And, as Mr DaCunha says, will continue to charm everyone in coming years as well.



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News Network
January 12,2020

Mumbai, Jan 12: Shiv Sena leader Sanjay Raut on Sunday came out in support of actor Deepika Padukone, who is facing flak from the BJP and some other quarters over her visit to the JNU campus in Delhi to express solidarity with students who were recently attacked by armed assailants.

Raut, who is a Rajya Sabha member and the executive editor of Shiv Sena mouthpiece 'Saamana', said the country cannot be run in a "Talibani" style.

After Padukone's visit to the Jawaharlal Nehru University (JNU) on Tuesday, many appreciated her "silent solidarity", but some others criticised her for "supporting Leftists", saying it was a promotional stunt for her latest film "Chhapaak".

Some also demanded a boycott of her film, based on the life of an acid attack survivor, played by Padukone.

A section of BJP leaders also criticised the 34-year- old actor over her JNU visit.

Talking to PTI, Raut said, "The demand for boycott of the actress and her film is wrong. The country cannot be run in a 'Talibani' style."

"Chhapaak", directed by Meghna Gulzar, hit the theatres on Friday.

Declaring a movie tax-free means the state has waived the entertainment levy imposed on it, thereby bringing down the ticket rates and encouraging more people to watch it.

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News Network
May 20,2020

Mumbai, May 20: Doing his bit to help people in need during the ongoing coronavirus crisis, and the lockdown 4.0 phase, Bollywood actor Salman Khan has initiated ''Being Haangryy''- food truck facility to distribute, provide ration to needy.

To feed the affected people in Mumbai, the food truck with the words ''Being Haangryy'' written on it, was seen in Mumbai roads on Wednesday, where volunteers are providing huge bags of ration. A long queue of people was standing near the truck to get the essentials.

Many videos of the truck moving around the city providing ration kits to the people in need, surfaced on the internet from earlier this month.

However, the Bajrangi Bhaijaan actor has not announced this initiative himself on his personal social media accounts.

The Sultan actor is staying at his Panvel farmhouse with his nephew Nirvaan Khan and other family members ever since the lockdown was announced.

Earlier, the 54-year-old actor urged people to take up the ''Anna Daan'' challenge and donate to the underprivileged ones who are worst affected by the COVID-19 lockdown.

After urging people to take up the ''Anna Daan'' challenge, the actor posted a video on Twitter, that features him and Iulia Vantur, Jacqueline Fernandez among others loading the bags filled with ration on to a truck.

Khan actively posts videos on his social media handles to raise awareness about the importance of social distancing during COVID-19.

 
 
 
 

 
 
 
 
 
 
 
 
 

@jacquelinef143 @vanturiulia @rahulnarainkanal @imkamaalkhan @niketan_m @waluschaa @abhiraj88

A post shared by Salman Khan (@beingsalmankhan) on

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News Network
March 5,2020

New Delhi, Mar 5: Urging netizens to adopt traditional salutation styles like 'namaste' and 'salaam' to greet everyone in the wake of the coronavirus outbreak, megastar Salman Khan on Thursday shared a picture from his workout session.

Flaunting his perfectly chiselled body, the 'Sultan' actor shared a picture of himself sitting on a pull-down machine with folded hands as a mark of Indian tradition 'namaste'.

"Namashkaar ... hamari sabhyata mein namaste aur salaam hai! Jab #coronavirus Khatam ho jaye tab Haath milao aur gale lago...." he captioned the picture.

Khan recently touched the mark of 30 million followers on Instagram on Saturday and shared a short video on the platform thanking his fans for it.

In the video, he first thanked fans with folded hands and then a salute.

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