Akshay Kumar to promote Once Upon... at Indo-Pak cricket match

June 14, 2013
AkshayIn a unique way of promoting a film, the makers of 'Once Upon A Time In Mumbaai Dobara' have planned to promote it during the Indo-Pak Champions Trophy match in the UK.

Akshay Kumar will travel to Birmingham (UK) to watch the much anticipated India-Pakistan match which will be played tomorrow.

Currently, Akshay is holidaying with his family in New York and he will cut short his vacation for the match.

Akshay is known to be an ardent cricket lover in real life and his character (Shoaib) in the forthcoming film 'Once Upon A Time In Mumbaai Dobara' will be seen as a powerful don who wields the power to influence a cricket match.

The film, set in the 80s, will see Akshay essay the role of a cricket-loving gangster and the makers, keeping with the essence of the film and Akshay's role, thought it was a great idea to promote the film during the match.

"As a company known for pushing the envelope on marketing, we will have our Shoaib attending the India-Pakistan match at Edgbaston. Cricket is a perfect fit with his character in the film, as evidenced in the film's first trailer as well," Balaji Motion Pictures CEO Tanuj Garg said in a statement.

The film, directed by Milan Luthria and produced by Balaji Motion Pictures, stars Akshay Kumar, Imran Khan, Sonakshi Sinha and Sonali Bendre.

It is scheduled to release on August 15 (Independence Day).

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News Network
June 6,2020

New Delhi, Jun 6: Actor Ayushmann Khurrana took the internet by storm as he posted a picture of himself in the dark 'Joker' avatar on Saturday.

Artist Swapnil Pawar transformed Khurrana into the 'Joker' through his artwork which the actor posted on his Instagram.

"Do I really look like a guy with a plan? You know what I am? I'm a dog chasing cars. I wouldn't know what to do with one if I caught it ... I'm an Agent of Chaos!" Khurrana quoted a famous dialogue from the film 'Joker' in the caption.

The 35-year-old actor, who hasn't played an outright negative role in his career further revealed his fascination for negative characters in the caption.

"Sinister, menacing, evil, cold, conniving yet brilliant, genius - have always thought of playing a negative character like Joker. Thank you @swapnilmpawar for reading my mind and this incredible artwork!" he wrote.

Khurrana believes that though it is good to portray different roles and he would love to play a negative character but the message at the end should be positive.

"I will be happy to play a negative character. I would love to play a morally corrupt person. That will be out of my realm. But the message, at the end of the day, should be positive. I don't want to endorse wrongdoings on screen," he said.

The new look of the 'Article 15' actor won hearts as the post was flooded with scores of comments from his fans.

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News Network
January 19,2020

Mumbai, Jan 19: An FIR has been registered against actor Shabana Azmi's driver after the car they were travelling in met with an accident on the Mumbai-Pune expressway on Saturday afternoon, police said.

Ms Azmi's driver has been identified as Amlesh Yogendra Kamat.

According to the police, a complaint has been registered by Rajesh Pandurang Shinde, the truck driver whose vehicle was hit from behind by Ms Azmi's car.

"Due to rash driving by the driver, the car hit the moving truck on the Pune-Mumbai Expressway which resulted in the accident," the FIR copy read.

Soon after the accident, Shabana Azmi was immediately rushed to MGM Hospital in Navi Mumbai and was later shifted to the multi-specialty Kokilaben Hospital in Mumbai's Andheri.

According to doctors, she has suffered a head injury and slight damage to the backbone. Her condition is said to be stable, although, she remains under medical observation.

Her husband lyricist Javed Akhtar, who was travelling with her, escaped with a minor injury.

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Agencies
July 11,2020

New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.

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