Etihad, Air Arabia launch new low-cost airline in UAE

Agencies
October 18, 2019

Sharjah, Oct 18: A new UAE budget carrier has been launched by Sharjah's Air Arabia and Abu Dhabi's Etihad Aviation Group, further increasing the competition in the aviation sector as well as giving UAE residents an additional economical option to choose from.

The new carrier - called Air Arabia Abu Dhabi - is the fifth airline to operate from the UAE after Emirates, Etihad, flydubai and Air Arabia, serving 9.5 million residents. Based out of Abu Dhabi International Airport, the new carrier will target the low-cost travel market segment in the Middle East region and complement Etihad Airways, said a Press statement released on Wednesday.

Etihad and Air Arabia currently operate a combined fleet of 162 aircraft, including 109 by the former and 53 by the latter. Air Arabia flies to 170 destinations across 50 countries through its Sharjah, Morocco and Egypt hubs while Etihad flies to 80 destinations.

Air Arabia Abu Dhabi has been launched against the backdrop of a tough aviation environment as 17 airlines have gone bust so far this year globally, including Jet Airways, Thomas Cook, Aigle Zur and XL Airways, Germania, Flybmi and Adria of Slovenia. But industry executives believe that the sector will pick up as global trade war eases ahead of elections in the US.

Tony Douglas, group CEO of Etihad Aviation Group, said the carrier will offer passengers a new option for low-cost travel to and from Abu Dhabi. "We look forward to the launch of the new airline in due course".

Adel Al Ali, group CEO of Air Arabia, said the UAE has developed over the years to become a leading travel and tourism hub and this partnership will further serve the growing low-cost travel segment locally and regionally.

However, the two UAE airlines didn't share the launch date as well as the destinations for the new carrier.

Abu Dhabi Airports said the new LCC will cater to the growing low-cost travel market through its hub in Abu Dhabi International Airport, strengthening the city's air connectivity and accessibility.

"It is anticipated that the airline will greatly increase the number of destinations served from Abu Dhabi International Airport, offering new choices to passengers to travel directly to previously unserved destinations," it said.

Aviation analysts say that the new carrier will first target Middle East and Asian markets which are underserved right now.

Mark D Martin, founder and CEO of Martin Consulting, said that the Air Arabia-Etihad model will cater to markets such as Pakistan, India, North Africa, Russia and the CIS and East Europe regions that have immense potential yet are under served.

Martin noted that Etihad's long-term strategy has always been with inorganic growth where it chose to expand by means of a merger or acquisition but this marks the first time where Etihad has chosen to co-venture with a successful partner and its proven model.

Saj Ahmad, chief analyst at StrategicAero Research in London, said as Etihad is in the midst of financial restructuring and unable to launch its own low-cost carrier, the move to work with Air Arabia will help it to tap into a market that they do not have a presence.

"If anything, there's a big risk that Air Arabia will cannibalise some traffic that would otherwise travel to its hub in Sharjah," he said, adding that Etihad may want to push some services regionally to places like Saudi Arabia or re-enter Iran too.

For the new carrier, Ahmad believes, the fleet will likely come from Air Arabia's existing inventory to ensure that operations can commence quickly. "It will also ensure that costs stay capped and that both airlines can pool resources rather than having to wait for new airplanes."

Air Arabia is expected to announce order for 100-plus aircraft by January 2020, its group CEO Adel Ali said earlier this week.

Saj Ahmad noted that passengers will gain from using Etihad's big footprint at Abu Dhabi International and save them having to travel out to Sharjah just to get cheap flights.

"For the here and now, it's a better move for Etihad than it is for Air Arabia - but passengers will reap rewards regardless. As the partnership expands, the potential for connectivity growth and new markets will ensure that the partnership mirrors that of Emirates and flydubai," he added.

The carrier's board of directors will be nominated jointly by Etihad and Air Arabia to steer the company's independent strategy and business mandate.

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Agencies
June 9,2020

Dubai, Jun 9: Dubai's Emirates airline has begun laying off employees to reduce cost and save cash as the carrier looks to rightsize its workforce.

"We at Emirates have been doing everything possible to retain the talented people that make up our workforce for as long as we can. However, given the significant impact that the pandemic has had on our business, we simply cannot sustain excess resources and have to rightsize our workforce in line with our reduced operations. After reviewing all scenarios and options, we deeply regret that we have to let some of our people go," the spokesperson said in the statement.

Citing sources, Reuters and Bloomberg earlier reported that a majority of those being made redundant are cabin crew workers as well as a minority of its engineers and pilots, including those flew the Airbus A380.

"This was a very difficult decision and not one that we took lightly. The company is doing everything possible to protect the workforce wherever we can. Where we are forced to take tough decisions we will treat people with fairness and respect. We will work with impacted employees to provide them with all possible support," said the statement.

The spokesperson, however, didn't disclose how many employees are being made redundant in this latest round of rightsizing the workforce.

Emirates on Sunday confirmed that it extended the period of reduced pay for its staff for another three months till September. It had previously reduced basic wages by 25 to 50 per cent for three months from April, with junior employees exempted.

The airline had employed around 60,000 people at the end of its 2019-20 financial year.

Saj Ahmad, chief analyst at StrategicAero Research, said the announced job cuts at Emirates will likely not be the last given the unprecedented damage that Covid-19 has had not just on air travel, but on the entire aviation industry as a whole.

"Emirates' massive international network means that job reductions were always a last resort option as the company staves off cash burn and expenses at a time when revenues are dried up. While Emirates SkyCargo is enjoying a resurgence in activities, the reality is that this income will never offset the lost money from passenger operations," he added.

"Whilst some salary reduction schemes have prevented bigger job cuts for now, the absence of a cure or medicinal suppressant of Covid-19 means that air travel is unlikely to even reach pre-9/11 levels within 3-5 years, let alone pre-Covid-19 levels in that same time period. For that reason, Emirates' reduction in headcount is necessary to stay competitive, agile and be ready for when air travel can resume with a degree of normalcy that we have been accustomed to for decades," said Ahmad.

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Agencies
June 5,2020

Expatriate workers who fail to abide by the coronavirus protocols in Kingdom of Saudi Arabia may face deportation, according to media reports.

“Individuals who fail to abide by preventive measures, including wearing medical or cloth face masks, failing to observe social distancing and refusing to have their temperatures taken, will be fined SR1,000. The fine will be doubled if the violation is repeated. Residents will be deported after paying the fines,” Okaz newspaper said.

Authorities called on people to report offenders by dialling the toll free number 999, except for the holy city of Makka, where the toll free number is 911.

As per the newly-revised Saudi protocols, social gatherings such as mourning or celebration events that take place inside homes, rest houses or farms, are allowed, but attendants should not exceed 50 persons.

The private sector is also required to adhere to precautionary measures: providing their staff with disinfectants and sanitisers, taking the temperatures of both staff and customers at the entrances of shopping malls.

Other measures include sterilising shopping trolleys and baskets after each use, sanitising facilities and surfaces, closing children’s play areas and fitting rooms in shopping malls and ready-wear outlets.

Authorities highlighted the need for all individuals and entities to abide by health safety rules, social-distancing protocol and the new guidelines set for social gatherings.

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News Network
July 10,2020

Dubai, Jul 10: Saudi Minister of Culture Prince Badr bin Abdullah bin Farhan has appointed Dina Amin as CEO of the Visual Arts Commission.

She will take the lead in implementing the ministry’s vision and directions in promoting and developing visual arts in the Kingdom and empowering practitioners in the field.

Amin is a leading Saudi specialist in visual arts and the international contemporary art field. She gained a bachelor’s degree in art history and architecture from Wellesley College, in the US, and also attended a collaborative program in architecture at Massachusetts Institute of Technology.

During her career, spanning more than two decades, she has held senior positions in prominent international arts companies, including most recently Phillips, a global auction house for art, design, watches, jewels, and more.

She has also worked at Christie’s, one of the world’s most famous auction houses, employed in senior roles at the company’s international offices including New York, Dubai, and London.

The Visual Arts Commission is one of 11 new cultural bodies recently launched by the Ministry of Culture in line with the Saudi Vision 2030 reform plan to manage the empowerment and development of the Kingdom’s cultural sector. The commission will be responsible for managing and developing the visual arts sector to help achieve the ministry’s goals.

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