Few takers for Google Plus, but Google not worried

[email protected] (New York Times)
February 15, 2014

Google_PlusSan Francisco, Feb 15: Google Plus, the company's social network, is like a ghost town. Want to see your old roommate's baby or post your vacation status? Chances are, you'll use Facebook instead.

But Google isn't worried. Google Plus may not be much of a competitor to Facebook as a social network, but it is central to Google's future -- a lens that allows the company to peer more broadly into people's digital life and to gather an ever-richer trove of the personal information advertisers covet. Some analysts even say that Google understands more about people's social activity than Facebook does.

The reason is that once you sign up for Plus, it becomes your account for all Google products, from Gmail to YouTube to maps, so Google sees who you are and what you do across its services, even if you never once return to the social network itself. Before Google released Plus, the company might not have known that you were the same person when you searched, watched videos and used maps. With a single Plus account, the company can build a database of your affinities. Google says Plus has 540 million monthly active users, but almost half do not visit the social network.

"Google Plus gives you the opportunity to be yourself and gives Google that common understanding of who you are," said Bradley Horowitz, vice president of product management for Google Plus.

Plus is now so important to Google that the company requires people to sign up to use some Google services, like commenting on YouTube. The push is being done so forcefully that it has alienated some users and raised privacy and antitrust concerns, including at the Federal Trade Commission. Larry Page, Google's chief executive, tied employee bonuses companywide to its success and appointed Vic Gundotra, a senior Google executive, to lead it.

The value of Plus has only increased in the past year, as search advertising, Google's main source of profits, has slowed. At the same time, advertising based on the kind of information gleaned from what people talk about, do and share online, rather than simply what they search for, has become more important.

Brand advertisers already target ads based on assumptions about broad categories, like women who watch sports. But the ads can be even more targeted when Web companies know more about their users - say, that a particular female soccer fan is also a mother who likes thrillers and wants to buy a home.

"The database of affinity could be the holy grail for more effective brand advertising," said Nate Elliott, an analyst at Forrester studying social media and marketing.

Google says the information it gains about people through Google Plus helps it create better products -- like sending traffic updates to cellphones or knowing whether a search for "Hillary" refers to a family member or to the former secretary of state -- as well as better ads.

"It's about you showing up at Google and having a consistent experience across products so they feel like one product, and that makes your experiences with every Google product better," Horowitz said.

Thanks to Plus, Google knows about people's friendships on Gmail, the places they go on maps and how they spend their time on the more than 2 million websites in Google's ad network. And it is gathering this information even though relatively few people use Plus as their social network. Plus has 29 million unique monthly users on its website and 41 million on smartphones, with some users overlapping, compared with Facebook's 128 million users on its website and 108 million on phones, according to Nielsen.

The company has also pushed brands to join Plus, offering a powerful incentive in exchange - prime placement on the right-hand side of search results, with photos and promotional posts.

"It is literally promotion that money can't buy," Elliott said. "It is something that Google could make billions off of if they sell that space tomorrow, and they're giving it away to try to get people onto the social platform."

Starbucks, for instance, has 3 million followers on Plus, meager compared with its 36 million "likes" on Facebook. Yet it updates its Google Plus page for the sake of good search placement and in doing so uses tutoring from Google representatives on how to optimize Plus content for the search engine.

"When we think about posting on Google Plus, we think about how does it relate to our search efforts," said Alex Wheeler, vice president of global digital marketing at Starbucks.

The Economist has more fans on Google Plus than on Facebook - 6 million versus 3 million - and its journalists use Plus features like Hangouts. Yet Chandra Magee, The Economist's senior director of audience development, emphasized the value of Plus as a search engine optimization tool.

"There is potential there to help us get in front of new audiences," she said. "But it also helps with our SEO strategy because our posts on Google Plus actually show up in our search engine results."

The way Google is tying its search engine, which dominates the market, with a less popular product in Plus has set off antitrust concerns. The Federal Trade Commission raised the issue during its recent antitrust investigation of Google, according to two people briefed on the matter. That investigation closed without a finding of wrongdoing.

"If you want Google search, they're going to shove Google Plus at you pretty hard, so the consumer's forced to take the product they don't want to get the product they want," said Tim Wu, a professor at Columbia Law School who studies antitrust law and the Internet.

"That raises big questions under antitrust law," he said. "It reminds me a little bit of Microsoft when Microsoft was fearing Netscape and decided to bend over backward and do anything possible to tie Explorer to their operating system."

Google declined to comment on this issue.

Some Google users have been turned off by the push to sign up for Plus. Melissa Bright, a business analyst in Houston, stopped using some products because she did not want to join.

"It just seems really intrusive and easy to accidentally find yourself sent to it at every turn," she said.

After YouTube began requiring a membership to comment on YouTube videos, a founder of YouTube, Jawed Karim, deleted much of his account. And YouTube's most popular video creator, who goes by the username PewDiePie, temporarily shut off comments on his videos.

Commenting on consumers' reactions to Google Plus integrations, Horowitz of Google said, "We are attuned both to what people say and to what people do."

And despite what some vocal users have said, few have fled - a sign, perhaps, of Google's sheer strength on the web.

"If people want to use your platform enough," Elliott said, "you can get away with quite a lot."

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Agencies
May 10,2020

In the wake of the gas leak at a factory in Visakhapatnam, the National Disaster Management Authority (NDMA) has issued detailed guidelines for restarting industries after the lockdown and the precautions to be taken for the safety of the plants as well as the workers.

In a communication to all states and union territories, the NDMA said due to several weeks of lockdown and the closure of industrial units, it is possible that some of the operators might not have followed the established standard operating procedures.

As a result, some of the manufacturing facilities, pipelines, valves may have residual chemicals, which may pose risk. The same is true for the storage facilities with hazardous chemicals and flammable materials, it said.

The NDMA guidelines said while restarting a unit, the first week should be considered as the trial or test run period after ensuring all safety protocols.

Companies should not try to achieve high production targets. There should be 24-hour sanitisation of the factory premises, it said.

The factories need to maintain a sanitisation routine every two-three hours especially in the common areas that include lunch rooms and common tables which will have to be wiped clean with disinfectants after every single use, it added.

For accommodation, the NDMA said, sanitisation needs to be performed regularly to ensure worker safety and reduce the spread of contamination.

To minimise the risk, it is important that employees who work on specific equipment are sensitised and made aware of the need to identify abnormalities like strange sounds or smell, exposed wires, vibrations, leaks, smoke, abnormal wobbling, irregular grinding or other potentially hazardous signs which indicate the need for immediate maintenance or if required shutdown, it said.

At least 11 people lost their lives and about 1,000 others were exposed to a gas leak at a factory in Andhra Pradesh''s Visakhapatnam on May 7.

The incident took place after it restarted operations when the government allowed industrial activities in certain sectors following several weeks of lockdown.

The lockdown was first announced by Prime Minister Narendra Modi on March 24 for 21 days in a bid to combat the coronavirus threat. The lockdown was then extended till May 3 and again till May 17.

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News Network
June 18,2020

Beijing, Jun 18:  Besides washing hands and wearing masks, it is also important to close the toilet lid before flushing to contain the spread of COVID-19, as per a new study.

According to a new study cited by The Washington Post, scientists who simulated toilet water and airflows, have found that flushing a toilet can generate a plume of virus-containing aerosol particles that is widespread and can linger in the air long enough to be inhaled by others. The novel coronavirus has been found in the faeces of COVID-19 patients, but it remains unknown whether such clouds could contain enough virus to infect a person.

"Flushing will lift the virus up from the toilet bowl," co-author Ji-Xiang Wang, who researches fluids at Yangzhou University in Yangzhou, China, said in an email. Wang stressed that bathroom users "need to close the lid first and then trigger the flushing process" and wash hands properly if the closure is not possible. As one flushes the toilet with the lids open, bits of faecal matter swish around so violently that they can be propelled into the air, become aerosolised and then settle on the surroundings.

Experts call it the "toilet plume".Age-old studies have been made to understand the potential for airborne transmission of infectious disease via sewage, and the toilet plume's role. Scientists who have seeded toilet bowls with bacteria and viruses have found contamination of seats, flush handles, bathroom floors and nearby surfaces. This is one reason we are told to wash our hands after visiting the toilet. Public bathrooms are well known to contribute to the spread of viruses that transmit via ingestion, such as the noroviruses that haunt cruise ships. However, their role in the transmission of respiratory viruses has not been established, said Charles P Gerba, a microbiologist at the University of Arizona."The risk is not zero, but how great a risk it is, we do not know. The big unknown is how much virus is infectious in the toilet when you flush it ... and how much virus does it take to cause an infection," said Gerba, who has studied the intersection of toilets and infectious disease for 45 years.

A study published in March in the journal Gastroenterology found significant amounts of coronavirus in the stool of patients and determined that viral RNA lasted in faeces even after the virus cleared from the patients` respiratory tracts. While another study in the journal Lancet found coronavirus in faeces up to a month after the illness had passed.

Scientists around the world are now studying sewage to track the spread of the virus. According to the researchers, the presence of the virus in excrement and the gastrointestinal tract raises the prospect of transmission via toilets, because many COVID-19 patients experience diarrhoea or vomiting.

A study of air samples in two hospitals in Wuhan, China found that although coronavirus aerosols in isolation wards and ventilated patient rooms were very low, "it was higher in the toilet areas used by the patients".The Centers for Disease Control and Prevention (CDC) says it remains "unclear whether the virus found in faeces may be capable of causing COVID-19," and "there has not been any confirmed report of the virus spreading from faeces to a person".For now, the CDC characterises the risk as low based on observations from previous outbreaks of other coronaviruses such as severe acute respiratory syndrome (SARS) and the Middle East respiratory syndrome (MERS). Wang decided to use computer models to simulate toilet plumes while isolating at home, as per Chinese government orders and thinking about how a fluids researcher "could contribute to the global fight against the virus".

Published in the journal Physics of Fluids, the study found that flushing of both single-inlet toilets, which push water into the bowl from one port, and annular-inlet toilets, which pour water into the bowl from the rim's surrounding edge with even greater energy, results in "massive upward transport of virus".

Particles can reach heights of more than three feet and float in the air for more than a minute, it found. The paper recommends not just lid-closing and hand-washing, it urges manufacturers to produce toilets that close and self-clean automatically. It also suggests that toilet-users should wipe down the seat. Gerba, however, said seats should not be a major concern.

Research has found that public and household toilet seats are typically the cleanest surfaces in restrooms, he said, probably because so many people already wipe them off before using them. Also, he said of SARS-CoV-2, the virus that causes COVID-19, "I don't think it's butt-borne, so I don`t think you have to worry."Gerba, who has been studying coronavirus transmission for two decades to investigate the role of a toilet flushing in a SARS outbreak stresses "flush and run" when using a public toilet without a lid. Gerba also said that people should wash hands well post-flushing and use hand sanitiser after leaving the restroom. "Choose well-ventilated bathrooms if possible and do not hang around the restroom in any case," added Gerba.

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Agencies
August 2,2020

New Delhi, Aug 2: The National Commission for Women (NCW) has issued notice to some Bollywood celebrities named in a complaint against the promoter of a company for allegedly blackmailing and sexually assaulting a number of girls on the pretext of giving them a career in modelling.

Taking cognizance of the complaint filed by social activist Yogita Bhayana of People Against Rape in India (PARI), the NCW scheduled a virtual hearing presided by its chairperson on August 6.

The complaint against Sunny Verma, promoter of a company named IMG Ventures with its headquarter in Chandigarh, alleged that he has been blackmailing and sexually assaulting a number of girls on the pretext of giving them career in modelling.

PARI's Yogita Bhayana wrote a complaint letter to NCW chairperson Rekha Sharma.

"Through his company, he (Sunny Verma) invites the girls on the pretext of organising a Miss Asia contest with a claim that the contest will launch them as models. To make it look genuine, his company has also been taking an entry fee of Rs 2,950. Once the girls apply, they are alluded by the female accomplices of Sunny Verma to submit their nude pictures in order to get the better ranking in the contest," the complaint letter said on July 31.

It alleged that Verma, after receiving the pictures and sometimes even before, used to get in touch with the girls and ask for completely nude pictures and videos.

The complaint letter said that Verma also used to allude as well as threaten the girls to submit to his sexual desires if they were interested in modelling as a career or wish to win the contest.

"Once he established a physical relationship with the girls, he used to blackmail them for regular sexual favours. Many girls from across the country have suffered a sexual and mental assault from Sunny and his accomplices," said the complaint citing several letters, texts and audio clips from several girls as proof of this modus operandi of Sunny Verma and his company.

The complaint also said that Sunny Verma has been previously also arrested on charges of sexual assault.

"We would demand that NCW should investigate the case to its depth and get the guilty punished so that any other person should not dare to exploit these kinds of innocent girls on any pretext. It will be a message to people like Sunny Verma and all associated Bollywood stars. Looking forward to strict action from NCW against sexual offenders like Sunny Verma & others," the complaint said.

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