Google unveils new moves to boost struggling news organizations

Agencies
October 2, 2017

Washington, Oct 2: Google announced new steps to help struggling news organizations Monday - including an end to a longstanding "first click free" policy to generate fresh revenues for publishers hurt by the shift from print to digital.

The moves come amid mounting criticism that online platforms are siphoning off the majority of revenues as more readers turn to digital platforms for news.

"I truly believe that Google and news publishers actually share a common cause," said Google Vice President Philipp Schindler.

"Our users truly value high quality journalism."

Google announced a series of measures, the most significant of which would be to replace the decade-old policy of requiring news organizations to provide one article discovered in a news search without subscribing -- a standard known as "first click free."

This will be replaced by a "flexible sampling" model that will allow publishers to require a subscription if they choose at any time.

"We realize that one size does not fit all," said Richard Gingras, Google's vice president for news.

This will allow news organizations to decide whether to show articles at no cost or to implement a "paywall" for some or all content.

Gingras said the new policy, effective Monday, will be in place worldwide. He said it was not clear how many publishers would start implementing an immediate paywall as a result.

"The reaction to our efforts has been positive," he told a conference call announcing the new policy.

"This is not a silver bullet to the subscription market. It is a very competitive market for information. And people buy subscriptions when they have a perception of value."

Google said it is recommending a "metering" system allowing 10 free articles per month as the best way to encourage subscriptions.

The California tech giant also said it would work with publishers to make subscriptions easier, including allowing readers to pay with their Google or Android account to avoid a cumbersome registration process.

"We think we can get it down to one click, that would be superb," Gingras said.

He explained people are becoming more accustomed to paying for news, but that a "sometimes painful process of signing up for a subscription can be a turn off. That's not great for users or for news publishers who see subscriptions as an increasingly important source of revenue."

Google would share data with the news organizations to enable them to keep up the customer relationship, he added.

"We're not looking to own the customer," he said. "We will provide the name of user, the email and if necessary the address."

Gingras said Google is also exploring ways "to use machine learning to help publishers recognize potential subscribers," employing the internet giant's technology to help news organizations.

He added that Google was not implementing the changes to generate revenues for itself, but that some financial details had not been worked out.

Google does not intend to take a slice of subscription revenues, he noted.

"Our intent is to be as generous as possible," he said.

Research firm eMarketer estimates that Google and Facebook will take in 63 percent of digital advertising revenues in 2017 -- making it harder for news organizations to compete online.

Facebook is widely believed to be working on a similar effort to help news organizations drive more subscriptions.

Google created a "Digital News Initiative" in Europe in 2015 which provides funding for innovative journalism projects.

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Agencies
March 8,2020

New Delhi, Mar 8: In order to spread awareness, a special COVID-19 mobile phone caller tune was launched by all telecom operators with basic infection prevention messages played when a caller dials-out, Ministry of Health and Family Welfare said on Saturday.

"In order to spread awareness about COVID-19, a special COVID-19 mobile phone caller tune was launched by all telecom operators. Over 117.2 crore subscribers of BSNL, MTNL Reliance Jio, Airtel and Vodafone-Idea are being progressively reached out to through SMSs and Call Backs," Ministry of Health and Family Welfare said in a press statement.

"As many as 52 laboratories are now operational across the country for testing the COVID-19 virus. An additional 57 laboratories have been provided with Viral Transport Media and swabs for sample collection," the statement added.

India has 39 confirmed cases of deadly coronavirus so far. The disease has caused deaths of 3200 people globally. 

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Agencies
June 28,2020

The US space agency has thrown open a challenge to win over Rs 26 lakh, calling the global community to send novel design concepts for compact toilets that can operate in both microgravity and lunar gravity.

NASA is preparing for return to the Moon and innumerable activities to equip, shelter, and otherwise support future astronauts are underway.

The astronauts will be eating and drinking, and subsequently urinating and defecating in microgravity and lunar gravity.

NASA said that while astronauts are in the cabin and out of their spacesuits, they will need a toilet that has all the same capabilities as ones here on Earth.

The public designs for space toilet may be adapted for use in the Artemis lunar landers that take humans back to the Moon.

"Although space toilets already exist and are in use (at the International Space Station, for example), they are designed for microgravity only," the US space agency said in a statement.

NASA's Human Landing System Programme is looking for a next-generation device that is smaller, more efficient, and capable of working in both microgravity and lunar gravity.

The new NASA challenge includes a Technical category and Junior category and the last date to send designs is August 17.

NASA's Artemis Moon mission will land the first woman and next man on the lunar surface by 2024.

The Artemis programme is part of America's broader Moon to Mars exploration approach, in which astronauts will explore the Moon and experience gained there to enable humanity's next giant leap, sending humans to Mars.

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Agencies
May 19,2020

Cybersecurity researchers on Monday warned of a Trojan malware campaign which is targeting India's co-operative banks using COVID-19 as a bait.

Seqrite, the enterprise arm of IT security firm Quick Heal Technologies, detected the new wave of Adwind Java Remote Access Trojan (RAT) campaign.

Researchers at Seqrite warned that if attackers are successful, they can take over the victim's device to steal sensitive data like SWIFT logins and customer details and move laterally to launch large scale cyberattacks and financial frauds.

According to the researchers, the Java RAT campaign starts with a spear-phishing email which claims to have originated from either the Reserve Bank of India or a nationalised bank.

The content of the email refers to COVID-19 guidelines or a financial transaction, with detailed information in an attachment, which is a zip file containing a JAR based malware.

Upon further investigation, researchers at Seqrite found that the JAR based malware is a Remote Access Trojan that can run on any machine which has Java runtime enabled and hence it can impact a variety of endpoints, irrespective of their base operating system.

Once the RAT is installed, the attacker can take over the victim's device, send commands from a remote machine, and spread laterally in the network.

In addition, this malware can also log keystrokes, capture screenshots, download additional payloads, and extract sensitive user information, Seqrite said, adding that such attack campaigns can effectively jeopardise the privacy and security of sensitive data at the co-operative banks and result in large scale attacks and financial frauds.

To prevent such attacks, users need to exercise ample caution and avoid opening attachments and clicking on web links in unsolicited emails.

Banks should also keep their operating systems updated and have a full-fledged security solution installed on all the devices, Seqrite advised.

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