Govt plans scrapping 12 sec/hour ad cap on free TV channels

September 8, 2014

New Delhi, Sep 8: Viewers of free-to-air TV channels may soon have to bear with longer commercial breaks if the Information and Broadcasting (I&B) Ministry goes ahead with its plan to scrap the existing 12-minute advertisement per hour regulation imposed by the Telecom Regulatory Authority of India (Trai).

TV channels“We will free all free-to-air channels from the 12-minute advertisement per hour rule,” a top official in the Ministry told Deccan Herald.

The plan is proposed only for the free-to-air channels and the ministry will have to amend the rules to bring it into effect. The move comes following a persistent demand from a section of broadcasters, who claimed that the ceiling on advertisement imposed by Trai is a “draconian step” as it ignored the fact that the free-to-air channels have no alternate source of revenue.

The Trai, on March 22, 2013, notified the regulations restricting advertising time on TV channels to a maximum 12 minutes in any given hour, amid strong protests from the broadcasters. The regulator issued the notification for its strict compliance by the broadcasters, noting that the cap was being imposed to protect the interest of consumers and quality of service being offered to them.

“The duration of advertisements on TV channels is closely related to the quality of viewing experience of the consumers,” Trai noted in its notification.

It also found that most of the TV channels were operating in “brazen breech” of the existing rules notified by the Centre in the Cable Television Networks Rules, 1994.

Out of more than 700 channels registered with the government, as many as 548 are free-to-air channels which include both non-news and news channels like India TV and News 24.

A free-to-air channel means a channel for which no fee is required to be paid to the broadcaster for its content. Since the channels are carried through the distribution chain using the infrastructure created for transmission, they have to pay the cable operator the basic service tier charges.

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Agencies
March 9,2020

Mumbai, Mar 9: The mayhem in domestic stock markets deepened with the BSE Sensex falling over 2,400 points and the Nifty50 trading below 10,400 points.

The plunge in the domestic indices was in line with the global markets on persistent fears of economic impact of the coronavirus epidemic.

Stocks of Reliance Industries registered the biggest fall in over 10 years as it fell to Rs 1,094.95 per share. At 1.34 p.m., it was trading at Rs 1,100, lower by Rs 170.05 or 13.39 per cent from its previous close. The stock fell most since October 2008.

The benchmark index of BSE Sensex was trading at 35,232.67 points, lower by 2,343.95 points or 6.24% from the previous close of 37,576.62 points. 

It had opened at the intra-day high of 36,950.20 and has so far touched a low of 35,109.18.

The Nifty50 on the National Stock Exchange was trading at 10,314.25 points, lower by 675.20 points or 6.14% from the previous close. 

It was a sell-off across sectors, led by financial, metal, energy and IT stocks - which weighed on the markets.

Further, crude oil prices also slumped around 30% on Monday as Organization of Petroleum Exporting Countries (OEPC) failed to agree on an output cut deal, eventually causing Saudi Arabia to cut its prices as it is likely to increase its production. Saudi Arabia's stance has already raised concerns of an all-out price war.

Brent crude futures are currently trading around $34 per barrel.

On Saturday, Saudi Arabia announced massive discounts to its official selling prices for April, and the nation is reportedly preparing to increase its production above the 10 million barrel per day mark, according to reports.

As per analysts, the oil market witnessed the worst price fall on Monday since the 1991 Gulf War.

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News Network
January 29,2020

Aurangabad, Jan 29: Accusing Prime Minister Narendra Modi and Union Home Minister Amit Shah of creating a conflict between Hindu and Muslim communities in the country, former JNU student leader Kanhaiya Kumar has said the Citizenship (Amendment) Act (CAA) was adding fuel to the fire.

He was speaking at a rally held on Tuesday at Pathri in Parbhani district of Maharashtra against the CAA and the National Register of Citizens (NRC). It was organised by NCP MLC Abdullah Durrani.

"Modi and Shah used to create conflicts between Hindus and Muslims during the Gujarat elections. Now they are adopting the same strategy in the country," Kumar alleged.

Citizens should keep the religious conflicts aside and question the present government about unemployment and the poor state of the economy, he said.

"Through the CAA, the government is adding fuel to the fire, which is already raging in the country," he alleged.

When anyone questions the government about the problems existing in the country, it in turn asks him about his citizenship, the former JNUSU leader alleged.

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News Network
July 11,2020

New Delhi, Jul 11: India's COVID-19 case count crossed the eight lakh-mark on Saturday with yet another highest single-day spike of 27,114 new cases in the last 24 hours.

As many as 519 deaths were reported during this period.

The total number of positive cases in the country stands at 8,20,916, including 2,83,407 active cases, 5,15,386 cured/discharged/migrated and 22,123 deaths, according to the Ministry of Health and Family Welfare.

With as many as 2,38,461 COVID-19 cases, Maharashtra continues to remain the worst-affected state, followed by Tamil Nadu (1,30,261) and Delhi (1,09,140).

Meanwhile, 1,13,07,002 samples have been tested for COVID-19 till July 10. Out of these 2,82,511 samples were tested yesterday, according to the Indian Council of Medical Research (ICMR).

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